Asana Company Leadership

ASAN Stock  USD 12.96  0.75  5.47%   
About 68 percent of all Asana's insiders are acquiring. The analysis of insider sentiment suggests that quite a few Asana Inc insiders are, at present, confidant. Asana employs about 1.8 K people. The company is managed by 31 executives with a total tenure of roughly 103 years, averaging almost 3.0 years of service per executive, having 58.68 employees per reported executive.

Insider Sentiment 68

 Mostly Buying

 
Selling
 
Buying

Latest Trades

2025-10-21Justin RosensteinDisposed 458878 @ 14.98View
2025-10-10Justin RosensteinDisposed 14500 @ 15.07View
2025-10-09Justin RosensteinDisposed 1199560 @ 15.23View
2025-10-08Justin RosensteinDisposed 454913 @ 15.08View
2025-09-23Sonalee Elizabeth ParekhDisposed 63374 @ 14.38View
2025-09-22Sonalee Elizabeth ParekhDisposed 194976 @ 14.17View
2025-08-21Dustin A MoskovitzAcquired 122470 @ 13.52View
2025-08-20Dustin A MoskovitzAcquired 225000 @ 13.62View
2025-08-19Dustin A MoskovitzAcquired 221966 @ 13.85View
2025-08-18Dustin A MoskovitzAcquired 225000 @ 14.12View
2025-08-15Dustin A MoskovitzAcquired 224235 @ 13.98View
2025-08-14Dustin A MoskovitzAcquired 225000 @ 13.77View
2025-08-13Dustin A MoskovitzAcquired 224861 @ 13.66View
2025-08-11Dustin A MoskovitzAcquired 225000 @ 12.93View
2025-08-08Dustin A MoskovitzAcquired 225000 @ 13.76View
2025-08-07Dustin A MoskovitzAcquired 223905 @ 14.1View
2025-08-06Dustin A MoskovitzAcquired 225000 @ 14.48View
2025-08-04Dustin A MoskovitzAcquired 225000 @ 14.38View
2025-08-01Dustin A MoskovitzAcquired 225000 @ 14.04View
Monitoring Asana's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Asana Inc. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in nation.

Asana's Workforce Through the Years

Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Asana's future performance. Based on our forecasts, it is anticipated that Asana will maintain a workforce of about 1820 employees by February 2026.
 
Covid

Asana Management Team Effectiveness

The company has return on total asset (ROA) of (0.1556) % which means that it has lost $0.1556 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (1.0248) %, meaning that it created substantial loss on money invested by shareholders. Asana's management efficiency ratios could be used to measure how well Asana manages its routine affairs as well as how well it operates its assets and liabilities. As of the 4th of January 2026, Return On Tangible Assets is likely to drop to -0.27. In addition to that, Return On Capital Employed is likely to drop to -0.53. At this time, Asana's Net Tangible Assets are very stable compared to the past year. As of the 4th of January 2026, Debt To Assets is likely to grow to 0.47, while Total Assets are likely to drop about 751.4 M.
As of the 4th of January 2026, Common Stock Shares Outstanding is likely to drop to about 203.7 M. In addition to that, Net Loss is likely to grow to about (348.6 M)
Asana holds a total of 157.54 Million outstanding shares. Asana Inc retains significant amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares. Please note that no matter how many assets the company secures, if the real value of the firm is less than the current market value, you may not be able to make money on it.
 
Shares in Circulation  
First Issued
2019-06-30
Previous Quarter
236.2 M
Current Value
237.8 M
Avarage Shares Outstanding
192.2 M
Quarterly Volatility
36.4 M
 
Covid
Some institutional investors establish a significant position in stocks such as Asana in order to find ways to drive up its value. Retail investors, on the other hand, need to know that institutional holders can own millions of shares of Asana, and when they decide to sell, the stock will often sell-off, which may instantly impact shareholders' value. So, traders who get in early or near the beginning of the institutional investor's buying cycle could potentially generate profits.

Asana Workforce Comparison

Asana Inc is rated below average in number of employees category among its peers. The total workforce of Information Technology industry is presently estimated at about 33,209. Asana holds roughly 1,819 in number of employees claiming about 5% of equities under Information Technology industry.

Asana Profit Margins

The company has Profit Margin (PM) of (0.28) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.35) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.35.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.70.8
Fairly Down
Pretty Stable

Asana Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Asana insiders, such as employees or executives, is commonly permitted as long as it does not rely on Asana's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Asana insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Covid
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2025-12-01
0.4286
9
21
 3,894,099 
 8,024,697 
2025-09-01
2.5
35
14
 7,694,258 
 3,318,879 
2025-06-01
6.6
33
5
 7,468,086 
 5,408,921 
2025-03-01
0.7619
16
21
 2,752,206 
 2,382,773 
2024-12-01
1.6667
5
3
 4,824 
 43,982 
2024-09-01
0.8182
9
11
 1,992,543 
 1,481,550 
2024-06-01
1.6
16
10
 943,869 
 707,707 
2024-03-01
1.25
5
4
 3,308 
 27,271 
2023-12-01
1.4667
22
15
 2,320,113 
 109,500 
2023-09-01
3.6154
47
13
 6,091,945 
 479,099 
2023-06-01
2.1333
32
15
 1,368,872 
 397,941 
2023-03-01
1.75
7
4
 24,453 
 44,657 
2022-12-01
2.5
5
2
 2,792 
 7,089 
2022-09-01
4.0
8
2
 19,555,366 
 263,319 
2022-06-01
2.4286
17
7
 174,698 
 24,595 
2022-03-01
7.3636
162
22
 10,000,506 
 169,952 
2021-12-01
1.8936
89
47
 8,697,096 
 3,877,407 
2021-09-01
0.8205
32
39
 18,000,896 
 17,397,862 
2021-06-01
3.5909
79
22
 3,320,261 
 287,632 
2021-03-01
1.3333
12
9
 7,426,767 
 8,681,495 
2020-12-01
0.9565
22
23
 2,193,950 
 9,568,655 
2020-09-01
1.0323
96
93
 281,677,787 
 179,898,778 

Asana Notable Stakeholders

An Asana stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Asana often face trade-offs trying to please all of them. Asana's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Asana's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Daniel RogersCEO DirectorProfile
Dustin MoskovitzChairman of the Board, President, Chief Executive Officer, Co-FounderProfile
Tim WanChief Financial OfficerProfile
Anne RaimondiChief Operating OfficerProfile
Krista AndersonCoppermanAdvisor DirectorProfile
Alex HoodHead ProductProfile
Lorrie NorringtonLead Independent DirectorProfile
Eleanor LaceyGeneral Counsel, Corporate SecretaryProfile
Eleanor EsqHead CounselProfile
Matthew CohlerIndependent DirectorProfile
Kenny ZantHead BusinessProfile
Katie ColendichGeneral SecretaryProfile
Dave KingHead MarketingProfile
Anna BinderHead OperationsProfile
Saket SrivastavaHead TechnologyProfile
Shannon DuffyHead MarketingProfile
Eda GultekinHead RevenueProfile
Adam DAngeloIndependent DirectorProfile
Prashant PandeyHead EngineeringProfile
Ed McDonnellHead RevenueProfile
Amit SinghDirectorProfile
Sydney CareyIndependent DirectorProfile
Andrew LindsayDirectorProfile
Catherine BuanHead RelationsProfile
Josh AbdullaHead ExperienceProfile
Justin RosensteinCo-Founder, DirectorProfile
Renata DionelloChief OfficerProfile
Eva LeungHead RelationsProfile
Dan RogersChief OfficerProfile
Sonalee ParekhChief OfficerProfile
Prachi GoreChief OfficerProfile
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About Asana Management Performance

The success or failure of an entity such as Asana Inc often depends on how effective the management is. Asana management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Asana management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Asana management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.26)(0.27)
Return On Capital Employed(0.50)(0.53)
Return On Assets(0.26)(0.27)
Return On Equity(1.29)(1.23)

Asana Workforce Analysis

Traditionally, organizations such as Asana use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Asana within its industry.

Asana Manpower Efficiency

Return on Asana Manpower

Revenue Per Employee398K
Revenue Per Executive23.4M
Net Loss Per Employee140.5K
Net Loss Per Executive8.2M
Working Capital Per Employee101.7K
Working Capital Per Executive6M
When determining whether Asana Inc offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Asana's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Asana Inc Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Asana Inc Stock:
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Asana Inc. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in nation.
You can also try the Odds Of Bankruptcy module to get analysis of equity chance of financial distress in the next 2 years.
Is Systems Software space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Asana. If investors know Asana will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Asana listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Earnings Share
(0.93)
Revenue Per Share
3.291
Quarterly Revenue Growth
0.093
Return On Assets
(0.16)
Return On Equity
(1.02)
The market value of Asana Inc is measured differently than its book value, which is the value of Asana that is recorded on the company's balance sheet. Investors also form their own opinion of Asana's value that differs from its market value or its book value, called intrinsic value, which is Asana's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Asana's market value can be influenced by many factors that don't directly affect Asana's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Asana's value and its price as these two are different measures arrived at by different means. Investors typically determine if Asana is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Asana's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.