Vita Coco Company Leadership

COCO Stock  USD 58.41  0.55  0.93%   
Vita Coco's insiders are aggressively selling. The analysis of insiders' sentiment of trading Vita Coco stock suggests that virtually all insiders are panicking at this time. Vita Coco employs about 319 people. The company is managed by 11 executives with a total tenure of roughly 745 years, averaging almost 67.0 years of service per executive, having 29.0 employees per reported executive.

Insider Sentiment 0

 Mostly Selling

 
Selling
 
Buying

Latest Trades

2026-01-21Kenneth SadowskyDisposed 3900 @ 53.92View
2025-12-17Kenneth SadowskyDisposed 3900 @ 51.62View
2025-12-11Gilbert Ray Cisneros, Jr.Disposed @ 54.33
2025-11-24Ira LiranDisposed 33862 @ 50.27View
2025-11-19Kenneth SadowskyDisposed 3900 @ 47.12View
2025-11-17Ira LiranDisposed 26138 @ 50.09View
2025-11-14John ZupoDisposed 10000 @ 43.72View
2025-11-05Ira LiranDisposed 30000 @ 41.41View
2025-10-30Michael KirbanDisposed 14898 @ 44.21View
2025-10-29Martin RoperDisposed 5000 @ 46.09View
Monitoring Vita Coco's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Vita Coco. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in private.
To learn how to invest in Vita Stock, please use our How to Invest in Vita Coco guide.

Vita Coco Management Team Effectiveness

The company has return on total asset (ROA) of 0.1176 % which means that it generated a profit of $0.1176 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.2402 %, meaning that it created $0.2402 on every $100 dollars invested by stockholders. Vita Coco's management efficiency ratios could be used to measure how well Vita Coco manages its routine affairs as well as how well it operates its assets and liabilities. As of the 9th of February 2026, Return On Tangible Assets is likely to drop to 0.1. In addition to that, Return On Capital Employed is likely to drop to 0.17. At this time, Vita Coco's Non Current Assets Total are very stable compared to the past year. As of the 9th of February 2026, Other Current Assets is likely to grow to about 14.4 M, while Total Assets are likely to drop about 252.2 M.
As of the 9th of February 2026, Net Income Applicable To Common Shares is likely to grow to about 13.8 M, while Common Stock Shares Outstanding is likely to drop about 62.5 M. Vita Coco shows a total of 56.95 Million outstanding shares. The majority of Vita Coco outstanding shares are owned by institutional holders. These institutional investors are usually referred to as non-private investors looking to take positions in Vita Coco to benefit from reduced commissions. Consequently, institutions are subject to a different set of regulations than regular investors in Vita Coco. Please pay attention to any change in the institutional holdings of Vita Coco as this could imply that something significant has changed or is about to change at the company. Also note that roughly five hundred twenty-three thousand nine hundred twenty-four invesors are currently shorting Vita Coco expressing very little confidence in its future performance.
 
Shares in Circulation  
First Issued
2020-03-31
Previous Quarter
59.6 M
Current Value
59.9 M
Avarage Shares Outstanding
57.6 M
Quarterly Volatility
1.8 M
 
Covid
 
Interest Hikes
Some institutional investors establish a significant position in stocks such as Vita Coco in order to find ways to drive up its value. Retail investors, on the other hand, need to know that institutional holders can own millions of shares of Vita Coco, and when they decide to sell, the stock will often sell-off, which may instantly impact shareholders' value. So, traders who get in early or near the beginning of the institutional investor's buying cycle could potentially generate profits.

Vita Coco Workforce Comparison

Vita Coco is rated below average in number of employees category among its peers. The total workforce of Consumer Staples industry is currently estimated at about 69,791. Vita Coco adds roughly 319 in number of employees claiming only tiny portion of stocks in Consumer Staples industry.

Vita Coco Profit Margins

The company has Profit Margin (PM) of 0.11 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.15 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.15.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.260.35
Way Down
Very volatile
Net Profit Margin0.05460.0976
Way Down
Slightly volatile
Operating Profit Margin0.07030.13
Way Down
Slightly volatile
Pretax Profit Margin0.06990.12
Way Down
Slightly volatile
Return On Assets0.0960.14
Way Down
Slightly volatile
Return On Equity0.140.19
Way Down
Slightly volatile

Vita Coco Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Vita Coco insiders, such as employees or executives, is commonly permitted as long as it does not rely on Vita Coco's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Vita Coco insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2026-03-01
0.3333
1
3
 520.00 
 53,900 
2025-12-01
0.1186
7
59
 100,000 
 590,726 
2025-09-01
0.1
10
100
 82,000 
 3,717,434 
2025-06-01
1.0
9
9
 41,002 
 7,607,424 
2025-03-01
0.5313
17
32
 296,290 
 482,859 
2024-12-01
0.109
17
156
 79,955 
 861,252 
2024-09-01
0.3333
2
6
 4,872 
 41,988 
2024-06-01
0.6818
15
22
 48,232 
 156,545 
2024-03-01
1.1538
15
13
 313,259 
 137,368 
2023-12-01
0.1905
4
21
 75,200 
 8,310,666 
2023-09-01
0.4583
11
24
 825,609 
 533,037 
2023-06-01
2.4
12
5
 64,940 
 11,517,271 
2022-12-01
0.2857
2
7
 18,000 
 28,989 
2022-09-01
0.1875
3
16
 160,168 
 250,578 
2022-06-01
1.8333
11
6
 53,055 
 13,998 
2021-12-01
0.625
20
32
 248,512 
 19,205,860 
2004-03-01
0.6667
2
3
 8,000 
 16,000 

Vita Coco Notable Stakeholders

A Vita Coco stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Vita Coco often face trade-offs trying to please all of them. Vita Coco's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Vita Coco's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Michael KirbanExecutive CoFounderProfile
Rowena RicaldePrincipal CFOProfile
Martin RoperCoCEO DirectorProfile
Charles EsChief OfficerProfile
Ira LiranCoFounder DirectorProfile
Jonathan BurthChief OfficerProfile
Corey BakerChief OfficerProfile
Yolanda GoettschGeneral SecretaryProfile
Halima AdenChief OfficerProfile
Jane PriorChief OfficerProfile
Alison KleinGeneral SecretaryProfile
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About Vita Coco Management Performance

The success or failure of an entity such as Vita Coco often depends on how effective the management is. Vita Coco management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Vita management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Vita management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.14  0.10 
Return On Capital Employed 0.26  0.17 
Return On Assets 0.14  0.10 
Return On Equity 0.19  0.14 

Vita Coco Workforce Analysis

Traditionally, organizations such as Vita Coco use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Vita Coco within its industry.

Vita Coco Manpower Efficiency

Return on Vita Coco Manpower

Revenue Per Employee1.6M
Revenue Per Executive46.9M
Net Income Per Employee175.4K
Net Income Per Executive5.1M
Working Capital Per Employee746.2K
Working Capital Per Executive21.6M
When determining whether Vita Coco offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Vita Coco's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Vita Coco Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Vita Coco Stock:
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Vita Coco. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in private.
To learn how to invest in Vita Stock, please use our How to Invest in Vita Coco guide.
You can also try the AI Portfolio Prophet module to use AI to generate optimal portfolios and find profitable investment opportunities.
Will Soft Drinks & Non-alcoholic Beverages sector continue expanding? Could Vita diversify its offerings? Factors like these will boost the valuation of Vita Coco. Projected growth potential of Vita fundamentally drives upward valuation adjustments. Accurate valuation requires analyzing both current fundamentals and future growth trajectories. Every Vita Coco data point contributes insight, yet successful analysis hinges on identifying the most consequential variables.
Quarterly Earnings Growth
0.25
Earnings Share
1.15
Revenue Per Share
10.713
Quarterly Revenue Growth
0.372
Return On Assets
0.1176
Understanding Vita Coco requires distinguishing between market price and book value, where the latter reflects Vita's accounting equity. The concept of intrinsic value - what Vita Coco's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Seasoned market participants apply comprehensive analytical frameworks to derive fundamental worth and identify mispriced opportunities. Market sentiment, economic cycles, and investor behavior can push Vita Coco's price substantially above or below its fundamental value.
It's important to distinguish between Vita Coco's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Vita Coco should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Vita Coco's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.