Vita Coco Company Leadership
| COCO Stock | USD 58.41 0.55 0.93% |
Vita Coco's insiders are aggressively selling. The analysis of insiders' sentiment of trading Vita Coco stock suggests that virtually all insiders are panicking at this time. Vita Coco employs about 319 people. The company is managed by 11 executives with a total tenure of roughly 745 years, averaging almost 67.0 years of service per executive, having 29.0 employees per reported executive.
Insider Sentiment 0
Mostly Selling
Selling | Buying |
Latest Trades
| 2026-01-21 | Kenneth Sadowsky | Disposed 3900 @ 53.92 | View | ||
| 2025-12-17 | Kenneth Sadowsky | Disposed 3900 @ 51.62 | View | ||
| 2025-12-11 | Gilbert Ray Cisneros, Jr. | Disposed @ 54.33 | |||
| 2025-11-24 | Ira Liran | Disposed 33862 @ 50.27 | View | ||
| 2025-11-19 | Kenneth Sadowsky | Disposed 3900 @ 47.12 | View | ||
| 2025-11-17 | Ira Liran | Disposed 26138 @ 50.09 | View | ||
| 2025-11-14 | John Zupo | Disposed 10000 @ 43.72 | View | ||
| 2025-11-05 | Ira Liran | Disposed 30000 @ 41.41 | View | ||
| 2025-10-30 | Michael Kirban | Disposed 14898 @ 44.21 | View | ||
| 2025-10-29 | Martin Roper | Disposed 5000 @ 46.09 | View |
Monitoring Vita Coco's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Vita Coco. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in private. Vita Coco Management Team Effectiveness
The company has return on total asset (ROA) of 0.1176 % which means that it generated a profit of $0.1176 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.2402 %, meaning that it created $0.2402 on every $100 dollars invested by stockholders. Vita Coco's management efficiency ratios could be used to measure how well Vita Coco manages its routine affairs as well as how well it operates its assets and liabilities. As of the 9th of February 2026, Return On Tangible Assets is likely to drop to 0.1. In addition to that, Return On Capital Employed is likely to drop to 0.17. At this time, Vita Coco's Non Current Assets Total are very stable compared to the past year. As of the 9th of February 2026, Other Current Assets is likely to grow to about 14.4 M, while Total Assets are likely to drop about 252.2 M.As of the 9th of February 2026, Net Income Applicable To Common Shares is likely to grow to about 13.8 M, while Common Stock Shares Outstanding is likely to drop about 62.5 M. Vita Coco shows a total of 56.95 Million outstanding shares. The majority of Vita Coco outstanding shares are owned by institutional holders. These institutional investors are usually referred to as non-private investors looking to take positions in Vita Coco to benefit from reduced commissions. Consequently, institutions are subject to a different set of regulations than regular investors in Vita Coco. Please pay attention to any change in the institutional holdings of Vita Coco as this could imply that something significant has changed or is about to change at the company. Also note that roughly five hundred twenty-three thousand nine hundred twenty-four invesors are currently shorting Vita Coco expressing very little confidence in its future performance.
Shares in Circulation | First Issued 2020-03-31 | Previous Quarter 59.6 M | Current Value 59.9 M | Avarage Shares Outstanding 57.6 M | Quarterly Volatility 1.8 M |
Vita Coco Workforce Comparison
Vita Coco is rated below average in number of employees category among its peers. The total workforce of Consumer Staples industry is currently estimated at about 69,791. Vita Coco adds roughly 319 in number of employees claiming only tiny portion of stocks in Consumer Staples industry.
Vita Coco Profit Margins
The company has Profit Margin (PM) of 0.11 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.15 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.15.| Current Value | Last Year | Change From Last Year | 10 Year Trend | ||||||
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| Gross Profit Margin | 0.26 | 0.35 |
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| Net Profit Margin | 0.0546 | 0.0976 |
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| Operating Profit Margin | 0.0703 | 0.13 |
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| Pretax Profit Margin | 0.0699 | 0.12 |
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| Return On Assets | 0.096 | 0.14 |
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| Return On Equity | 0.14 | 0.19 |
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Vita Coco Insider Trading History
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Vita Coco insiders, such as employees or executives, is commonly permitted as long as it does not rely on Vita Coco's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Vita Coco insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
| Buy/Sell Ratio | # Purchases Trades | # Sales Trades | Total Shares Purchased | Total Shares Sold | |
|---|---|---|---|---|---|
| 2026-03-01 | 0.3333 | 1 | 3 | 520.00 | 53,900 |
| 2025-12-01 | 0.1186 | 7 | 59 | 100,000 | 590,726 |
| 2025-09-01 | 0.1 | 10 | 100 | 82,000 | 3,717,434 |
| 2025-06-01 | 1.0 | 9 | 9 | 41,002 | 7,607,424 |
| 2025-03-01 | 0.5313 | 17 | 32 | 296,290 | 482,859 |
| 2024-12-01 | 0.109 | 17 | 156 | 79,955 | 861,252 |
| 2024-09-01 | 0.3333 | 2 | 6 | 4,872 | 41,988 |
| 2024-06-01 | 0.6818 | 15 | 22 | 48,232 | 156,545 |
| 2024-03-01 | 1.1538 | 15 | 13 | 313,259 | 137,368 |
| 2023-12-01 | 0.1905 | 4 | 21 | 75,200 | 8,310,666 |
| 2023-09-01 | 0.4583 | 11 | 24 | 825,609 | 533,037 |
| 2023-06-01 | 2.4 | 12 | 5 | 64,940 | 11,517,271 |
| 2022-12-01 | 0.2857 | 2 | 7 | 18,000 | 28,989 |
| 2022-09-01 | 0.1875 | 3 | 16 | 160,168 | 250,578 |
| 2022-06-01 | 1.8333 | 11 | 6 | 53,055 | 13,998 |
| 2021-12-01 | 0.625 | 20 | 32 | 248,512 | 19,205,860 |
| 2004-03-01 | 0.6667 | 2 | 3 | 8,000 | 16,000 |
Vita Coco Notable Stakeholders
A Vita Coco stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Vita Coco often face trade-offs trying to please all of them. Vita Coco's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Vita Coco's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
| Michael Kirban | Executive CoFounder | Profile | |
| Rowena Ricalde | Principal CFO | Profile | |
| Martin Roper | CoCEO Director | Profile | |
| Charles Es | Chief Officer | Profile | |
| Ira Liran | CoFounder Director | Profile | |
| Jonathan Burth | Chief Officer | Profile | |
| Corey Baker | Chief Officer | Profile | |
| Yolanda Goettsch | General Secretary | Profile | |
| Halima Aden | Chief Officer | Profile | |
| Jane Prior | Chief Officer | Profile | |
| Alison Klein | General Secretary | Profile |
About Vita Coco Management Performance
The success or failure of an entity such as Vita Coco often depends on how effective the management is. Vita Coco management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Vita management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Vita management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | 0.14 | 0.10 | |
| Return On Capital Employed | 0.26 | 0.17 | |
| Return On Assets | 0.14 | 0.10 | |
| Return On Equity | 0.19 | 0.14 |
Vita Coco Workforce Analysis
Traditionally, organizations such as Vita Coco use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Vita Coco within its industry.Vita Coco Manpower Efficiency
Return on Vita Coco Manpower
| Revenue Per Employee | 1.6M | |
| Revenue Per Executive | 46.9M | |
| Net Income Per Employee | 175.4K | |
| Net Income Per Executive | 5.1M | |
| Working Capital Per Employee | 746.2K | |
| Working Capital Per Executive | 21.6M |
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Vita Coco. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in private. To learn how to invest in Vita Stock, please use our How to Invest in Vita Coco guide.You can also try the AI Portfolio Prophet module to use AI to generate optimal portfolios and find profitable investment opportunities.
Will Soft Drinks & Non-alcoholic Beverages sector continue expanding? Could Vita diversify its offerings? Factors like these will boost the valuation of Vita Coco. Projected growth potential of Vita fundamentally drives upward valuation adjustments. Accurate valuation requires analyzing both current fundamentals and future growth trajectories. Every Vita Coco data point contributes insight, yet successful analysis hinges on identifying the most consequential variables.
Quarterly Earnings Growth 0.25 | Earnings Share 1.15 | Revenue Per Share | Quarterly Revenue Growth 0.372 | Return On Assets |
Understanding Vita Coco requires distinguishing between market price and book value, where the latter reflects Vita's accounting equity. The concept of intrinsic value - what Vita Coco's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Seasoned market participants apply comprehensive analytical frameworks to derive fundamental worth and identify mispriced opportunities. Market sentiment, economic cycles, and investor behavior can push Vita Coco's price substantially above or below its fundamental value.
It's important to distinguish between Vita Coco's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Vita Coco should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Vita Coco's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.