Direct Digital Company Insiders

DRCT Stock  USD 2.28  0.34  12.98%   
Direct Digital's insiders are aggressively selling. The analysis of insiders' sentiment of trading Direct Digital Holdings stock suggests that vertually all insiders are panicking at this time. Direct Digital employs about 79 people. The company is managed by 11 executives with a total tenure of roughly 185 years, averaging almost 16.0 years of service per executive, having 7.18 employees per reported executive.

Insider Sentiment 0

 Mostly Selling

 
Selling
 
Buying

Latest Trades

2025-08-19Mark D WalkerDisposed 23000 @ 0.39View
2025-08-18Mark D WalkerDisposed 24313 @ 0.39View
2025-08-15Mark D WalkerDisposed 22369 @ 0.41View
2025-07-28W Keith SmithDisposed 8050 @ 0.54View
2025-07-25W Keith SmithDisposed 8900 @ 0.53View
2025-07-24W Keith SmithDisposed 15800 @ 0.53View
2025-07-23W Keith SmithDisposed 11934 @ 0.51View
2025-07-22W Keith SmithDisposed 15321 @ 0.51View
2025-07-21Mark D WalkerDisposed 16735 @ 0.52View
2025-07-18W Keith SmithDisposed 19488 @ 0.51View
2025-07-17Mark D WalkerDisposed 19315 @ 0.52View
2025-07-16W Keith SmithDisposed 11694 @ 0.53View
2025-07-15W Keith SmithDisposed 8100 @ 0.54View
Monitoring Direct Digital's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Check out Investing Opportunities to better understand how to build diversified portfolios, which includes a position in Direct Digital Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in unemployment.

Direct Digital Management Team Effectiveness

The company has return on total asset (ROA) of (0.3475) % which means that it has lost $0.3475 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.5737 %, meaning that it created $0.5737 on every $100 dollars invested by stockholders. Direct Digital's management efficiency ratios could be used to measure how well Direct Digital manages its routine affairs as well as how well it operates its assets and liabilities. Return On Equity is likely to gain to 1.51 in 2026, despite the fact that Return On Tangible Assets are likely to grow to (0.70). At this time, Direct Digital's Total Current Liabilities is comparatively stable compared to the past year. Liabilities And Stockholders Equity is likely to gain to about 41.1 M in 2026, whereas Non Current Liabilities Total is likely to drop slightly above 26.5 M in 2026.
Common Stock Shares Outstanding is likely to gain to about 7.9 M in 2026. Net Income Applicable To Common Shares is likely to gain to about 5 M in 2026Roughly 97.9 percent of Direct Digital outstanding shares are held by general public with 1.5 (percent) owned by insiders and only 0.6 % by other corporate entities.
Dividends Paid is likely to gain to about 3.8 M in 2026, whereas Dividend Yield is likely to drop 0.0007 in 2026. Common Stock Shares Outstanding is likely to gain to about 7.9 M in 2026. Net Income Applicable To Common Shares is likely to gain to about 5 M in 2026.

Direct Digital Workforce Comparison

Direct Digital Holdings is rated # 5 in number of employees category among its peers. The total workforce of Communication Services industry is currently estimated at about 1,780. Direct Digital holds roughly 79.0 in number of employees claiming about 4% of stocks in Communication Services industry.

Direct Digital Profit Margins

The company has Profit Margin (PM) of (0.27) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.49) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.49.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.370.32
Fairly Up
Slightly volatile

Direct Digital Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Direct Digital insiders, such as employees or executives, is commonly permitted as long as it does not rely on Direct Digital's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Direct Digital insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Housing Crash
 
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Yuan Drop
 
Covid
 
Interest Hikes
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2025-06-01
1.0
24
24
 1,224,357 
 1,223,159 
2025-03-01
0.5833
21
36
 553,642 
 441,203 
2024-12-01
0.1379
4
29
 80,061 
 255,071 
2024-09-01
0.5
1
2
 3,900 
 4,850 
2024-06-01
0.3636
8
22
 104,351 
 164,033 
2024-03-01
0.9231
12
13
 180,749 
 132,019 
2023-12-01
0.8333
5
6
 857,300 
 1,349,278 
2023-09-01
0.5
1
2
 3,900 
 5,057 
2023-06-01
1.0
11
11
 198,034 
 135,899 
2022-09-01
0.5
2
4
 111,700 
 360,000 

Direct Digital Notable Stakeholders

A Direct Digital stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Direct Digital often face trade-offs trying to please all of them. Direct Digital's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Direct Digital's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Mark WalkerCoFounder CEOProfile
Keith SmithPresident CoFounderProfile
Lashawnda GoffinChief SSPProfile
Kristie MacDonaldSenior DevelopmentProfile
Diana DiazChief OfficerProfile
Anu PillaiChief OfficerProfile
Duyen CPAVice CultureProfile
Maria LowreyChief OfficerProfile
Douglas MankiewiczChief 142Profile
Walter FrankMember RelationsProfile
Susan EchardChief OfficerProfile
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About Direct Digital Management Performance

The success or failure of an entity such as Direct Digital Holdings often depends on how effective the management is. Direct Digital management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Direct management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Direct management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.74)(0.70)
Return On Capital Employed(0.94)(0.99)
Return On Assets(0.28)(0.26)
Return On Equity 1.44  1.51 
Please note, the imprecision that can be found in Direct Digital's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Direct Digital Holdings. Check Direct Digital's Beneish M Score to see the likelihood of Direct Digital's management manipulating its earnings.

Direct Digital Workforce Analysis

Traditionally, organizations such as Direct Digital use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Direct Digital within its industry.

Direct Digital Manpower Efficiency

Return on Direct Digital Manpower

Revenue Per Employee788.5K
Revenue Per Executive5.7M
Net Loss Per Employee252K
Net Loss Per Executive1.8M

Additional Tools for Direct Stock Analysis

When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.