Saga Communications Company Insiders

SGA Stock  USD 11.36  0.02  0.18%   
Saga Communications' insiders are aggressively selling. The current insiders' sentiment regarding investing in Saga Communications stock implies that vertually all insiders are panicking. Saga Communications employs about 601 people. The company is managed by 12 executives with a total tenure of roughly 67 years, averaging almost 5.0 years of service per executive, having 50.08 employees per reported executive.
Samuel Bush  CFO
CFO, Sr. VP and Treasurer
Warren Lada  EVP
Executive VP of Operations

Insider Sentiment 0

 Mostly Selling

 
Selling
 
Buying

Latest Trades

2025-10-21Edward K. Christian TrustDisposed 1669 @ 12.5View
2025-10-16Edward K. Christian TrustDisposed 761 @ 12.51View
2025-10-15Edward K. Christian TrustDisposed 682 @ 12.56View
2025-10-14Edward K. Christian TrustDisposed 748 @ 12.51View
2025-10-08Edward K. Christian TrustDisposed 1 @ 13.03View
2025-10-07Edward K. Christian TrustDisposed 10 @ 13View
2025-10-06Edward K. Christian TrustDisposed 629 @ 13.04View
2025-09-30Edward K. Christian TrustDisposed 48 @ 12.57View
2025-09-26Edward K. Christian TrustDisposed 316 @ 12.51View
2025-09-19Edward K. Christian TrustDisposed 581 @ 12.63View
2025-08-25Edward K. Christian TrustDisposed 1054 @ 13.34View
2025-08-22Edward K. Christian TrustDisposed 1727 @ 13.29View
2025-08-07Edward K. Christian TrustDisposed 1027 @ 12.59View
2025-07-31Edward K. Christian TrustDisposed 400 @ 13.06View
2025-07-30Edward K. Christian TrustDisposed 689 @ 13.1View
2025-07-25Edward K. Christian TrustDisposed 1799 @ 13.4View
2025-07-23Edward K. Christian TrustDisposed 608 @ 13.02View
2025-07-15Edward K. Christian TrustDisposed 704 @ 13.55View
2025-07-14Edward K. Christian TrustDisposed 3017 @ 13.5View
Monitoring Saga Communications' insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Check out World Market Map to better understand how to build diversified portfolios, which includes a position in Saga Communications. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in price.
For information on how to trade Saga Stock refer to our How to Trade Saga Stock guide.

Saga Communications' Workforce Through the Years

Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Saga Communications' future performance. Based on our forecasts, it is anticipated that Saga will maintain a workforce of about 600 employees by March 2026.
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes

Saga Communications Management Team Effectiveness

As of February 2, 2026, Return On Tangible Assets is expected to decline to 0.03. In addition to that, Return On Capital Employed is expected to decline to 0.01. At present, Saga Communications' Other Current Assets are projected to increase significantly based on the last few years of reporting. The current year's Asset Turnover is expected to grow to 0.61, whereas Total Assets are forecasted to decline to about 221.9 M. Saga Communications' management efficiency ratios could be used to measure how well Saga Communications manages its routine affairs as well as how well it operates its assets and liabilities.
The current year's Net Income Applicable To Common Shares is expected to grow to about 15.8 M, whereas Common Stock Shares Outstanding is forecasted to decline to about 5.1 M. The market capitalization of Saga Communications is $73.29 Million. Over half of Saga Communications' outstanding shares are owned by institutional holders. These institutional holders are typically referred to as corporate investors that take positions in a given instrument to benefit from reduced trade commissions. Please take into account that even companies with profitable outlook can generate negative future returns on their equity. If the true value of the company is less than the current market value, you may not be able generate positive returns on investment in the long run.
 
Shares in Circulation  
First Issued
1992-03-31
Previous Quarter
6.1 M
Current Value
6.2 M
Avarage Shares Outstanding
6.2 M
Quarterly Volatility
1.1 M
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Some institutional investors establish a significant position in stocks such as Saga Communications in order to find ways to drive up its value. Retail investors, on the other hand, need to know that institutional holders can own millions of shares of Saga Communications, and when they decide to sell, the stock will often sell-off, which may instantly impact shareholders' value. So, traders who get in early or near the beginning of the institutional investor's buying cycle could potentially generate profits.

Saga Communications Workforce Comparison

Saga Communications is currently regarded as top stock in number of employees category among its peers. The total workforce of Communication Services industry is at this time estimated at about 13,534. Saga Communications holds roughly 601 in number of employees claiming about 4% of stocks in Communication Services industry.

Saga Communications Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Saga Communications insiders, such as employees or executives, is commonly permitted as long as it does not rely on Saga Communications' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Saga Communications insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2025-12-01
0.6875
11
16
 81,379 
 24,856 
2024-12-01
1.5714
11
7
 344,553 
 9,793 
2023-12-01
1.8333
11
6
 80,450 
 5,395 
2022-12-01
2.5
10
4
 28,710 
 3,208 
2021-12-01
1.8333
11
6
 72,739 
 27,663 
2020-12-01
0.1429
1
7
 16,201 
 36,788 
2019-12-01
1.7143
12
7
 74,280 
 30,788 
2018-12-01
1.5714
11
7
 61,920 
 29,291 
2017-12-01
1.5
12
8
 66,351 
 54,331 
2017-06-01
0.1154
6
52
 26,409 
 83,811 
2016-12-01
0.1217
14
115
 53,099 
 122,725 
2015-12-01
2.2857
16
7
 54,790 
 17,809 
2015-09-01
4.2667
64
15
 136,245 
 167,788 
2014-12-01
2.1429
15
7
 50,820 
 7,576 
2013-12-01
0.8462
11
13
 35,283 
 2,543 
2013-03-01
0.0208
1
48
 363.00 
 21,024 
2012-09-01
8.0
16
2
 96,349 
 1,212 
2012-03-01
1.8571
13
7
 17,089 
 1,544 
2011-03-01
1.2857
9
7
 24,477 
 3,349 
2010-03-01
0.8571
6
7
 20,471 
 4,143 
2009-09-01
4.0
8
2
 8,682 
 447.00 
2009-06-01
68.0
68
1
 30,000 
 0.00 
2009-03-01
4.2222
38
9
 155,625 
 5,206 
2008-12-01
0.037
1
27
 457.00 
 38,986 
2008-06-01
1.2
6
5
 41,500 
 5,682 
2008-03-01
0.5
6
12
 20,523 
 30,496 
2007-09-01
1.0
2
2
 5,792 
 5,792 
2007-06-01
0.6538
17
26
 123,265 
 47,028 
2007-03-01
1.2353
21
17
 63,793 
 32,246 
2006-12-01
0.25
1
4
 3,177 
 8,116 
2006-06-01
0.6667
6
9
 12,884 
 15,324 
2005-12-01
0.0698
3
43
 2,506 
 933,726 
2005-06-01
1.9286
27
14
 192,192 
 30,883 
2004-12-01
0.5
1
2
 4,577 
 9,154 
2004-06-01
0.8333
5
6
 26,925 
 43,850 
2004-03-01
3.5
7
2
 6,055 
 1,150 
2003-09-01
0.6667
2
3
 160,000 
 240,000 

Saga Communications Notable Stakeholders

A Saga Communications stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Saga Communications often face trade-offs trying to please all of them. Saga Communications' stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Saga Communications' stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Samuel BushCFO, Sr. VP and TreasurerProfile
Warren LadaExecutive VP of OperationsProfile
Catherine BobinskiChief Accounting Officer, Sr. VP of Fin. and Corporate ControllerProfile
Marcia LobaitoSr. VP and Director of Bus. AffairsProfile
Katherine SemivanVP SecretaryProfile
Tracy CleetonChief OfficerProfile
Annette CalcaterraVice ResourcesProfile
Wayne LelandSenior OperationsProfile
Catherine CPAChief FinanceProfile
Pat PaxtonSenior ContentProfile
Eric ChristianChief OfficerProfile
Christopher ForgyVP OperationsProfile
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About Saga Communications Management Performance

The success or failure of an entity such as Saga Communications often depends on how effective the management is. Saga Communications management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Saga management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Saga management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.03  0.03 
Return On Capital Employed 0.01  0.01 
Return On Assets 0.01  0.01 
Return On Equity 0.02  0.02 
Please note, the presentation of Saga Communications' financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Saga Communications' management is honest, while the outside auditors are strict and uncompromising. Please utilize our Beneish M Score to check the likelihood of Saga Communications' management manipulating its earnings.

Saga Communications Workforce Analysis

Traditionally, organizations such as Saga Communications use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Saga Communications within its industry.

Saga Communications Manpower Efficiency

Return on Saga Communications Manpower

Revenue Per Employee187.9K
Revenue Per Executive9.4M
Net Income Per Employee5.8K
Net Income Per Executive288.3K
Working Capital Per Employee50.8K
Working Capital Per Executive2.5M

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When running Saga Communications' price analysis, check to measure Saga Communications' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Saga Communications is operating at the current time. Most of Saga Communications' value examination focuses on studying past and present price action to predict the probability of Saga Communications' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Saga Communications' price. Additionally, you may evaluate how the addition of Saga Communications to your portfolios can decrease your overall portfolio volatility.
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