Fortune Brands Stock Forward View - Simple Exponential Smoothing

2FB Stock  EUR 45.60  0.42  0.93%   
Fortune Stock outlook is based on your current time horizon. We suggest always using this module together with an analysis of Fortune Brands' historical fundamentals, such as revenue growth or operating cash flow patterns.
As of 21st of February 2026, the relative strength index (RSI) of Fortune Brands' share price is approaching 40. This suggests that the stock is in nutural position, most likellhy at or near its support level. The main point of RSI analysis is to track how fast people are buying or selling Fortune Brands, making its price go up or down.

Momentum 40

 Sell Extended

 
Oversold
 
Overbought
The successful prediction of Fortune Brands' future price could yield a significant profit. Please, note that this module is not intended to be used solely to calculate an intrinsic value of Fortune Brands and does not consider all of the tangible or intangible factors available from Fortune Brands' fundamental data. We analyze noise-free headlines and recent hype associated with Fortune Brands Home, which may create opportunities for some arbitrage if properly timed. Below are the key fundamental drivers impacting Fortune Brands' stock price prediction:
Quarterly Earnings Growth
(0.25)
Wall Street Target Price
118.46
Quarterly Revenue Growth
(0.02)
Using Fortune Brands hype-based prediction, you can estimate the value of Fortune Brands Home from the perspective of Fortune Brands response to recently generated media hype and the effects of current headlines on its competitors.
The Simple Exponential Smoothing forecasted value of Fortune Brands Home on the next trading day is expected to be 45.60 with a mean absolute deviation of 1.09 and the sum of the absolute errors of 65.36.

Fortune Brands after-hype prediction price

    
  EUR 45.2  
There is no one specific way to measure market sentiment using hype analysis or a similar predictive technique. This prediction method should be used in combination with more fundamental and traditional techniques such as stock price forecasting, technical analysis, analysts consensus, earnings estimates, and various momentum models.
  
Check out Historical Fundamental Analysis of Fortune Brands to cross-verify your projections.

Fortune Brands Additional Predictive Modules

Most predictive techniques to examine Fortune price help traders to determine how to time the market. We provide a combination of tools to recognize potential entry and exit points for Fortune using various technical indicators. When you analyze Fortune charts, please remember that the event formation may indicate an entry point for a short seller, and look at other indicators across different periods to confirm that a breakdown or reversion is likely to occur.
Fortune Brands simple exponential smoothing forecast is a very popular model used to produce a smoothed price series. Whereas in simple Moving Average models the past observations for Fortune Brands Home are weighted equally, Exponential Smoothing assigns exponentially decreasing weights as Fortune Brands Home prices get older.

Fortune Brands Simple Exponential Smoothing Price Forecast For the 22nd of February

Given 90 days horizon, the Simple Exponential Smoothing forecasted value of Fortune Brands Home on the next trading day is expected to be 45.60 with a mean absolute deviation of 1.09, mean absolute percentage error of 3.06, and the sum of the absolute errors of 65.36.
Please note that although there have been many attempts to predict Fortune Stock prices using its time series forecasting, we generally do not suggest using it to place bets in the real market. The most commonly used models for forecasting predictions are the autoregressive models, which specify that Fortune Brands' next future price depends linearly on its previous prices and some stochastic term (i.e., imperfectly predictable multiplier).

Fortune Brands Stock Forecast Pattern

Backtest Fortune Brands  Fortune Brands Price Prediction  Research Analysis  

Fortune Brands Forecasted Value

In the context of forecasting Fortune Brands' Stock value on the next trading day, we examine the predictive performance of the model to find good statistically significant boundaries of downside and upside scenarios. Fortune Brands' downside and upside margins for the forecasting period are 42.04 and 49.16, respectively. We have considered Fortune Brands' daily market price to evaluate the above model's predictive performance. Remember, however, there is no scientific proof or empirical evidence that traditional linear or nonlinear forecasting models outperform artificial intelligence and frequency domain models to provide accurate forecasts consistently.
Market Value
45.60
45.60
Expected Value
49.16
Upside

Model Predictive Factors

The below table displays some essential indicators generated by the model showing the Simple Exponential Smoothing forecasting method's relative quality and the estimations of the prediction error of Fortune Brands stock data series using in forecasting. Note that when a statistical model is used to represent Fortune Brands stock, the representation will rarely be exact; so some information will be lost using the model to explain the process. AIC estimates the relative amount of information lost by a given model: the less information a model loses, the higher its quality.
AICAkaike Information Criteria117.392
BiasArithmetic mean of the errors -0.0833
MADMean absolute deviation1.0893
MAPEMean absolute percentage error0.0235
SAESum of the absolute errors65.36
This simple exponential smoothing model begins by setting Fortune Brands Home forecast for the second period equal to the observation of the first period. In other words, recent Fortune Brands observations are given relatively more weight in forecasting than the older observations.

Predictive Modules for Fortune Brands

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as Fortune Brands Home. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
41.7045.2048.70
Details
Intrinsic
Valuation
LowRealHigh
41.7645.2648.76
Details
Bollinger
Band Projection (param)
LowMiddleHigh
-31.9346.59125.10
Details
Earnings
Estimates (0)
LowProjected EPSHigh
1.361.401.43
Details

Fortune Brands After-Hype Price Density Analysis

As far as predicting the price of Fortune Brands at your current risk attitude, this probability distribution graph shows the chance that the prediction will fall between or within a specific range. We use this chart to confirm that your returns on investing in Fortune Brands or, for that matter, your successful expectations of its future price, cannot be replicated consistently. Please note, a large amount of money has been lost over the years by many investors who confused the symmetrical distributions of Stock prices, such as prices of Fortune Brands, with the unreliable approximations that try to describe financial returns.
   Next price density   
       Expected price to next headline  

Fortune Brands Estimiated After-Hype Price Volatility

In the context of predicting Fortune Brands' stock value on the day after the next significant headline, we show statistically significant boundaries of downside and upside scenarios based on Fortune Brands' historical news coverage. Fortune Brands' after-hype downside and upside margins for the prediction period are 41.70 and 48.70, respectively. We have considered Fortune Brands' daily market price in relation to the headlines to evaluate this method's predictive performance. Remember, however, there is no scientific proof or empirical evidence that news-based prediction models compare with traditional linear, nonlinear models or artificial intelligence models to provide accurate predictions consistently.
Current Value
45.60
45.20
After-hype Price
48.70
Upside
Fortune Brands is very steady at this time. Analysis and calculation of next after-hype price of Fortune Brands Home is based on 3 months time horizon.

Fortune Brands Stock Price Outlook Analysis

Have you ever been surprised when a price of a Company such as Fortune Brands is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Fortune Brands backward and forwards among themselves. Have you ever observed a lot of a particular company's price movement is driven by press releases or news about the company that has nothing to do with actual earnings? Usually, hype to individual companies acts as price momentum. If not enough favorable publicity is forthcoming, the Stock price eventually runs out of speed. So, the rule of thumb here is that as long as this news hype has nothing to do with immediate earnings, you should pay more attention to it. If you see this tendency with Fortune Brands, there might be something going there, and it might present an excellent short sale opportunity.
Expected ReturnPeriod VolatilityHype ElasticityRelated ElasticityNews DensityRelated DensityExpected Hype
  0.26 
3.56
  0.41 
 0.00  
3 Events / Month
1 Events / Month
In about 3 days
Latest traded priceExpected after-news pricePotential return on next major newsAverage after-hype volatility
45.60
45.20
0.88 
223.90  
Notes

Fortune Brands Hype Timeline

Fortune Brands Home is presently traded for 45.60on Frankfurt Exchange of Germany. The entity has historical hype elasticity of -0.41, and average elasticity to hype of competition of 0.0. Fortune is estimated to decline in value after the next headline, with the price expected to drop to 45.2. The average volatility of media hype impact on the company price is over 100%. The price reduction on the next news is expected to be -0.88%, whereas the daily expected return is presently at 0.26%. The volatility of related hype on Fortune Brands is about 87901.23%, with the expected price after the next announcement by competition of 45.60. About 99.0% of the company shares are owned by institutions such as pension funds. The book value of Fortune Brands was presently reported as 16.86. The company has Price/Earnings To Growth (PEG) ratio of 2.14. Fortune Brands Home last dividend was issued on the 20th of February 2026. Assuming the 90 days horizon the next estimated press release will be in about 3 days.
Check out Historical Fundamental Analysis of Fortune Brands to cross-verify your projections.

Fortune Brands Related Hype Analysis

Having access to credible news sources related to Fortune Brands' direct competition is more important than ever and may enhance your ability to predict Fortune Brands' future price movements. Getting to know how Fortune Brands' peers react to changing market sentiment, related social signals, and mainstream news is a great way to find investing opportunities and time the market. The summary table below summarizes the essential lagging indicators that can help you analyze how Fortune Brands may potentially react to the hype associated with one of its peers.
Hype
Elasticity
News
Density
Semi
Deviation
Information
Ratio
Potential
Upside
Value
At Risk
Maximum
Drawdown
HX1AHEXINDO ADIPERKASA 0.02 1 per month 0.00 (0.04) 0.00  0.00  15.29 
3IBPT Indo Tambangraya(0.12)2 per month 2.52 (0.02) 7.27 (6.78) 18.02 
OAIARAMAYANA LESTARI 0.00 3 per month 0.00  0.00  0.00  0.00  0.00 
T9QTOTAL BANGUN PERSAD 0.00 0 per month 3.81  0.03  8.99 (6.25) 22.00 
IUAASTRA GRAPHIA(0.0005)2 per month 3.60  0.1  19.42 (4.71) 42.26 
T9QTOTAL BANGUN PERSAD 0.00 0 per month 0.00  0.15  0.00  0.00  8.89 
2P0NPETROSEA 0.00 0 per month 0.00  0.00  0.00  0.00  0.00 
BNBBAYAN RESOURCES 0.06 1 per month 0.00 (0.14) 1.19 (2.30) 20.54 
BNBBAYAN RESOURCES(0.02)1 per month 0.00 (0.61) 0.00 (2.27) 2.50 
3IBINDO TAMBANGRAYA MG 0.02 3 per month 0.00 (0.18) 0.87 (0.85) 5.06 

Other Forecasting Options for Fortune Brands

For every potential investor in Fortune, whether a beginner or expert, Fortune Brands' price movement is the inherent factor that sparks whether it is viable to invest in it or hold it better. Fortune Stock price charts are filled with many 'noises.' These noises can hugely alter the decision one can make regarding investing in Fortune. Basic forecasting techniques help filter out the noise by identifying Fortune Brands' price trends.

Fortune Brands Related Equities

One of the popular trading techniques among algorithmic traders is to use market-neutral strategies where every trade hedges away some risk. Because there are two separate transactions required, even if one position performs unexpectedly, the other equity can make up some of the losses. Below are some of the equities that can be combined with Fortune Brands stock to make a market-neutral strategy. Peer analysis of Fortune Brands could also be used in its relative valuation, which is a method of valuing Fortune Brands by comparing valuation metrics with similar companies.
 Risk & Return  Correlation

Fortune Brands Market Strength Events

Market strength indicators help investors to evaluate how Fortune Brands stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing, and determine when trading Fortune Brands shares will generate the highest return on investment. By undertsting and applying Fortune Brands stock market strength indicators, traders can identify Fortune Brands Home entry and exit signals to maximize returns.

Fortune Brands Risk Indicators

The analysis of Fortune Brands' basic risk indicators is one of the essential steps in accurately forecasting its future price. The process involves identifying the amount of risk involved in Fortune Brands' investment and either accepting that risk or mitigating it. Along with some essential techniques for forecasting fortune stock prices, we also provide a set of basic risk indicators that can assist in the individual investment decision or help in hedging the risk of your existing portfolios.
Please note, the risk measures we provide can be used independently or collectively to perform a risk assessment. When comparing two potential investments, we recommend comparing similar equities with homogenous growth potential and valuation from related markets to determine which investment holds the most risk.

Story Coverage note for Fortune Brands

The number of cover stories for Fortune Brands depends on current market conditions and Fortune Brands' risk-adjusted performance over time. The coverage that generates the most noise at a given time depends on the prevailing investment theme that Fortune Brands is classified under. However, while its typical story may have numerous social followers, the rapid visibility can also attract short-sellers, who usually are skeptical about Fortune Brands' long-term prospects. So, having above-average coverage will typically attract above-average short interest, leading to significant price volatility.

Other Macroaxis Stories

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Other Information on Investing in Fortune Stock

Fortune Brands financial ratios help investors to determine whether Fortune Stock is cheap or expensive when compared to a particular measure, such as profits or enterprise value. In other words, they help investors to determine the cost of investment in Fortune with respect to the benefits of owning Fortune Brands security.