Erik Friemuth - TUI AG Executive

Mr. Erik Friemuth is Member of the Executive Committee, Group Chief Marketing Officer and Managing Director TUI Hotels Resorts of TUI AG. He is responsible for the marketing and brand strategy for the overall TUI Group. He joined TUI in April 2014. In his newly defined role, he was in charge of Group Marketing at TUI Travel PLC, the hotel brands and Robinson, HapagLloyd Cruises and TUI Cruises at TUI AG. He started his professional career in the digital sector. He held various management functions at the international media group Bertelsmann, in charge of internet activities such as product and client marketing of the internet portal Lycos in the Germanspeaking region. Between 2004 and 2014, Mr. Friemuth worked for Vodafone Germany. He started out in consumer marketing, where he was in charge of the integrated marketing of contents and data in the mobile portal Vodafone live at the start of UMTS. From 2011 until he joined TUI, he was Chief Marketing Officer and Managing Director, in charge of the Vodafone Consumer Business Unit in Germany. He studied economics, focusing on marketing, organization and business IT, at Siegen University, where he graduated with distinction in business studies in 1996.