Procter Gamble doubles down on Chinas TikTok to reverse sales slump

BGEVX Fund  USD 14.17  0.03  0.21%   
Slightly above 54% of Baillie Gifford's investor base is interested to short. The analysis of overall sentiment of trading Baillie Gifford Eafe mutual fund suggests that many investors are impartial at this time. Baillie Gifford's investing sentiment can be driven by a variety of factors including economic data, Baillie Gifford's earnings reports, geopolitical events, and overall market trends.
  
Procter Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months, helping its Pantene shampoo lead growth in hair care on the platform, executives said Thursday at an investor day. The Cincinnati-based companys investments in better packaging for Pantene in China, and improved marketing on how much to use, has led to share growth online, the companys head of beauty, Alex Keith, said at the event. Weve grown online share for more than a year now and our portfolio is leading category growth on Douyin, the fastest growing online retailer in China, Keith said.

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Baillie Gifford Fundamental Analysis

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Total Asset Comparative Analysis

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Baillie Gifford Eafe Potential Pair-trading

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