Is Baozun Stock a Good Investment?

Baozun Investment Advice

BZUN

To provide specific investment advice or recommendations on Baozun Inc stock, we recommend investors consider the following general factors when evaluating Baozun Inc. This will help you to make an informed decision on whether to include Baozun in one of your diversified portfolios:

Examine Baozun's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
Research Baozun's leadership team and their track record. Good management can help Baozun navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
Consider the overall health of the Broadline Retail space and any emerging trends that could impact Baozun's business and its evolving consumer preferences.
Compare Baozun's performance and market position to its competitors. Analyze how Baozun is positioned in terms of product offerings, innovation, and market share.
Check if Baozun pays a dividend and its dividend yield and payout ratio.
Review what financial analysts are saying about Baozun's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.

It's important to note that investing in Baozun Inc stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Baozun Inc is a good investment.

Sell

Buy

Strong Sell

We provide trade advice to complement the prevailing expert consensus on Baozun Inc. Our dynamic recommendation engine uses a multidimensional algorithm to analyze the company's potential to grow using all technical and fundamental data available at the time. To make sure Baozun is not overpriced, please confirm all Baozun Inc fundamentals, including its price to sales, book value per share, retained earnings, as well as the relationship between the cash and equivalents and target price . Given that Baozun Inc has a price to earning of 4.26 X, we suggest you to validate Baozun Inc market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your prevailing risk tolerance and investing horizon.

Market Performance	Weak	Details
Volatility	Very risky	Details
Hype Condition	Over hyped	Details
Current Valuation	Overvalued	Details
Odds Of Distress	Below Average	Details
Economic Sensitivity	Follows the market closely	Details
Investor Sentiment	Impartial	Details
Analyst Consensus	Strong Buy	Details
Financial Strenth (F Score)	Healthy	Details
Financial Leverage	Not Rated	Details
Reporting Quality (M-Score)	Unlikely Manipulator	Details

Examine Baozun Stock

Researching Baozun's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 23.0% of the company shares are held by institutions such as insurance companies. The company has price-to-book (P/B) ratio of 0.33. Some equities with similar Price to Book (P/B) outperform the market in the long run. Baozun Inc recorded a loss per share of 0.63. The entity had not issued any dividends in recent years.

To determine if Baozun is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Baozun's research are outlined below:

	Baozun Inc had very high historical volatility over the last 90 days
	The company reported the previous year's revenue of 8.81 B. Net Loss for the year was (278.42 M) with profit before overhead, payroll, taxes, and interest of 4.15 B.
	Latest headline from simplywall.st: Benign Growth For Baozun Inc. Underpins Stocks 26 percent Plummet

Baozun Quarterly Good Will

369.33 Million

Baozun uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Baozun Inc. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Baozun's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.

	27th of March 2024 Upcoming Quarterly Report	View
	23rd of May 2024 Next Financial Report	View
	31st of December 2023 Next Fiscal Quarter End	View
	27th of March 2024 Next Fiscal Year End	View
	30th of September 2023 Last Quarter Report	View
	31st of December 2022 Last Financial Announcement	View

Earnings surprises can significantly impact Baozun's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Baozun's investors have experienced.

Reported	Fiscal Date	Estimated EPS	Reported EPS	Surprise
2022-11-29	2022-09-30	-0.02	-0.03	-0.01	50
2015-08-19	2015-06-30	0.02	0.04	0.02	100
2016-11-16	2016-09-30	0.47	0.52	0.05	10
2015-11-23	2015-09-30	0.16	0.22	0.06	37
2016-05-23	2016-03-31	0.19	0.27	0.08	42
2022-05-26	2022-03-31	0.11	0.02	-0.09	81
2024-08-28	2024-06-30	0.06	-0.06	-0.12	200
2023-08-28	2023-06-30	-0.21	-0.07	0.14	66

Baozun Target Price Consensus

Baozun target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Baozun's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.

7	Strong Buy

Most Baozun analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Baozun stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Baozun Inc, talking to its executives and customers, or listening to those companies' conference calls.

Macroaxis Advice Exposure Valuation

Baozun Target Price Projection

Baozun's current and average target prices are 3.34 and 3.46, respectively. The current price of Baozun is the price at which Baozun Inc is currently trading. On the other hand, Baozun's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.

Current Price

Baozun Market Quote on 30th of January 2025

Low Price	3.04	Odds
High Price	3.43	Odds

3.34 Target Price

Analyst Consensus On Baozun Target Price

Low Estimate	3.15	Odds
High Estimate	3.84	Odds

3.4639

Historical

Lowest Forecast 3.15

Target Price 3.46

Highest Forecast 3.84

Note that most analysts generally publish their price targets in research reports on specific companies, along with recommendations for the company's stock.Although price targets are often quoted in the financial news media, there could be a delay between the publication of the latest analyst outlook on Baozun Inc and the information provided on this page.

Baozun Analyst Ratings

Baozun's analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Baozun stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Baozun's financials, market performance, and future outlook by experienced professionals. Baozun's historical ratings below, therefore, can serve as a valuable tool for investors.

Know Baozun's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Baozun is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Baozun Inc backward and forwards among themselves. Baozun's institutional investor refers to the entity that pools money to purchase Baozun's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.

		Shares
Jpmorgan Chase & Co	2024-09-30	161.6 K
Barclays Plc	2024-09-30	160 K
Walleye Trading Advisors, Llc	2024-09-30	150.4 K
Ubs Asset Mgmt Americas Inc	2024-09-30	98.6 K
Mackenzie Investments	2024-09-30	93.1 K
Peak6 Investments Lp	2024-09-30	78.1 K
Rhumbline Advisers	2024-09-30	75.2 K
Citadel Advisors Llc	2024-09-30	73.1 K
Ubs Group Ag	2024-09-30	67.8 K
Nuveen Asset Management, Llc	2024-09-30	2.5 M
Schroder Investment Management Group	2024-09-30	2 M

Note, although Baozun's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Baozun's market capitalization trends

The company currently falls under 'Small-Cap' category with a current market capitalization of 172.72 M.

Market Cap

2.97 Billion

Baozun's profitablity analysis

	Last Reported	Projected for Next Year
Return On Tangible Assets	(0.03)	(0.02)
Return On Capital Employed	(0.03)	(0.03)
Return On Assets	(0.02)	(0.02)
Return On Equity	(0.06)	(0.06)

The company has Profit Margin (PM) of (0.03) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.01) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.01.

Determining Baozun's profitability involves analyzing its financial statements and using various financial metrics to determine if Baozun is a good buy. For example, gross profit margin measures Baozun's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Baozun's profitability and make more informed investment decisions.

Evaluate Baozun's management efficiency

Baozun Inc has return on total asset (ROA) of (0.0171) % which means that it has lost $0.0171 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (0.038) %, meaning that it created substantial loss on money invested by shareholders. Baozun's management efficiency ratios could be used to measure how well Baozun manages its routine affairs as well as how well it operates its assets and liabilities. As of the 30th of January 2025, Return On Tangible Assets is likely to grow to -0.02. In addition to that, Return On Capital Employed is likely to grow to -0.03. At this time, Baozun's Other Assets are very stable compared to the past year. As of the 30th of January 2025, Intangibles To Total Assets is likely to grow to 0.06, while Total Current Assets are likely to drop about 4.6 B.

	Last Reported	Projected for Next Year
Book Value Per Share	29.51	30.98
Tangible Book Value Per Share	26.19	27.50
Enterprise Value Over EBITDA	48.30	50.71
Price Book Value Ratio	0.97	0.93
Enterprise Value Multiple	48.30	50.71
Price Fair Value	0.97	0.93
Enterprise Value	3.7 B	3.5 B

Baozun Inc benefits from a management team that prioritizes both innovation and efficiency. We analyze these priorities to gauge the stock's future performance.

Beta

0.358

Basic technical analysis of Baozun Stock

As of the 30th of January, Baozun shows the Standard Deviation of 6.71, mean deviation of 4.1, and Risk Adjusted Performance of 0.0059. Baozun Inc technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices.

Baozun's Outstanding Corporate Bonds

Baozun issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Baozun Inc uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Baozun bonds can be classified according to their maturity, which is the date when Baozun Inc has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

	US06684QAB86 Corp Bond US06684QAB86	View
	BNP Paribas FRN Corp Bond USF1R15XK367	View
	MGM Resorts International Corp Bond US552953CD18	View

View All Baozun Corporate Bonds

Understand Baozun's technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Baozun's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

	Risk Adjusted Performance	0.0059
	Market Risk Adjusted Performance	(0.03)
	Mean Deviation	4.1
	Coefficient Of Variation	(29,589)
	Standard Deviation	6.71
	Variance	45.09
	Information Ratio	(0.02)
	Jensen Alpha	(0.1)
	Total Risk Alpha	(0.63)
	Treynor Ratio	(0.04)
	Maximum Drawdown	50.89
	Value At Risk	(7.98)
	Potential Upside	6.75
	Skewness	2.67
	Kurtosis	13.17

	Risk Adjusted Performance	0.0059
	Market Risk Adjusted Performance	(0.03)
	Mean Deviation	4.1
	Coefficient Of Variation	(29,589)
	Standard Deviation	6.71
	Variance	45.09
	Information Ratio	(0.02)
	Jensen Alpha	(0.1)
	Total Risk Alpha	(0.63)
	Treynor Ratio	(0.04)
	Maximum Drawdown	50.89
	Value At Risk	(7.98)
	Potential Upside	6.75
	Skewness	2.67
	Kurtosis	13.17

Consider Baozun's intraday indicators

Baozun intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Baozun stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

	Accumulation Distribution	120693.0
	Daily Balance Of Power	0.7179
	Rate Of Daily Change	1.09
	Day Median Price	3.24
	Day Typical Price	3.27
	Price Action Indicator	0.24
	Period Momentum Indicator	0.28

Baozun Corporate Filings

6K	21st of January 2025 A report filed by foreign private issuers with SEC. A foreign private issuer is a non-U.S. company with securities traded on U.S. exchanges.	View Verify
13A	14th of November 2024 An amended filing to the original Schedule 13G	View Verify

Baozun time-series forecasting models is one of many Baozun's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Baozun's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Baozun Stock media impact

Far too much social signal, news, headlines, and media speculation about Baozun that are available to investors today. That information is available publicly through Baozun media outlets and privately through word of mouth or via Baozun internal channels. However, regardless of the origin, that massive amount of Baozun data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.

A primary focus of Baozun news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Baozun relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Baozun's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Baozun alpha.

Baozun Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Baozun can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.

Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

When determining whether Baozun Inc offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Baozun's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Baozun Inc Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Baozun Inc Stock: