Is Harte Hanks Stock a Good Investment?
Harte Hanks Investment Advice | HHS |
- Examine Harte Hanks' financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
- Research Harte Hanks' leadership team and their track record. Good management can help Harte Hanks navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
- Consider the overall health of the Advertising space and any emerging trends that could impact Harte Hanks' business and its evolving consumer preferences.
- Compare Harte Hanks' performance and market position to its competitors. Analyze how Harte Hanks is positioned in terms of product offerings, innovation, and market share.
- Check if Harte Hanks pays a dividend and its dividend yield and payout ratio.
- Review what financial analysts are saying about Harte Hanks' stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Harte Hanks stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Harte Hanks is a good investment.
Sell | Buy |
Sell
Market Performance | Very Weak | Details | |
Volatility | Somewhat reliable | Details | |
Hype Condition | Under hyped | Details | |
Current Valuation | Undervalued | Details | |
Odds Of Distress | Low | Details | |
Economic Sensitivity | Slowly supersedes the market | Details | |
Investor Sentiment | Interested | Details | |
Analyst Consensus | Strong Buy | Details | |
Financial Strenth (F Score) | Healthy | Details | |
Financial Leverage | Not Rated | Details | |
Reporting Quality (M-Score) | Unlikely Manipulator | Details |
Examine Harte Hanks Stock
Researching Harte Hanks' stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 28.0% of the company shares are held by company insiders. The company has price-to-book (P/B) ratio of 1.79. Some equities with similar Price to Book (P/B) outperform the market in the long run. Harte Hanks has Price/Earnings To Growth (PEG) ratio of 1.19. The entity recorded a loss per share of 4.1. The firm last dividend was issued on the 26th of February 2016. Harte Hanks had 1:10 split on the 1st of February 2018.
To determine if Harte Hanks is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Harte Hanks' research are outlined below:
| Harte Hanks generated a negative expected return over the last 90 days | |
| The company reported the last year's revenue of 191.49 M. Reported Net Loss for the year was (1.57 M) with profit before taxes, overhead, and interest of 35.81 M. | |
| About 28.0% of the company shares are held by company insiders | |
| Latest headline from forbes.com: Believing In American Dynamism In Memory Of Paul Mango |
Harte Hanks uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Harte Hanks. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Harte Hanks' previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
| 5th of March 2024 Upcoming Quarterly Report | View | |
| 7th of May 2024 Next Financial Report | View | |
| 31st of December 2023 Next Fiscal Quarter End | View | |
| 5th of March 2024 Next Fiscal Year End | View | |
| 30th of September 2023 Last Quarter Report | View | |
| 31st of December 2022 Last Financial Announcement | View |
Earnings surprises can significantly impact Harte Hanks' stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Harte Hanks' investors have experienced.
| Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
|---|---|---|---|---|---|---|---|
2024-05-10 | 2024-03-31 | -0.04 | -0.02 | 0.02 | 50 | ||
2022-02-24 | 2021-12-31 | 0.18 | 0.2 | 0.02 | 11 | ||
2015-04-30 | 2015-03-31 | 0.45 | 0.4 | -0.05 | 11 | ||
2024-11-14 | 2024-09-30 | 0.1 | 0.0192 | -0.0808 | 80 | ||
2023-11-09 | 2023-09-30 | 0.18 | 0.08 | -0.1 | 55 | ||
2017-09-28 | 2017-06-30 | -0.3 | -0.4 | -0.1 | 33 | ||
2014-07-31 | 2014-06-30 | 1 | 0.9 | -0.1 | 10 | ||
2023-08-10 | 2023-06-30 | 0.2 | 0.08 | -0.12 | 60 |
Know Harte Hanks' Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Harte Hanks is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Harte Hanks backward and forwards among themselves. Harte Hanks' institutional investor refers to the entity that pools money to purchase Harte Hanks' securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
| Shares | Bank Of Montreal | 2024-09-30 | 28 K | Bmo Capital Markets Corp. | 2024-09-30 | 28 K | Northern Trust Corp | 2024-09-30 | 23.4 K | State Street Corp | 2024-09-30 | 18.8 K | O'shaughnessy Asset Management Llc | 2024-09-30 | 17.8 K | Arrowstreet Capital Limited Partnership | 2024-09-30 | 17.2 K | Lsv Asset Management | 2024-09-30 | 12.7 K | Wells Fargo & Co | 2024-09-30 | 1 K | Access Investment Management Llc | 2024-09-30 | 770 | Blair William & Co | 2024-09-30 | 660.8 K | Westerly Capital Management Llc | 2024-09-30 | 625 K |
Harte Hanks' market capitalization trends
The company currently falls under 'Micro-Cap' category with a total capitalization of 42.13 M.Market Cap |
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Harte Hanks' profitablity analysis
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | (0.02) | (0.01) | |
| Return On Capital Employed | 0.05 | 0.06 | |
| Return On Assets | (0.01) | (0.01) | |
| Return On Equity | (0.09) | (0.10) |
Determining Harte Hanks' profitability involves analyzing its financial statements and using various financial metrics to determine if Harte Hanks is a good buy. For example, gross profit margin measures Harte Hanks' profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Harte Hanks' profitability and make more informed investment decisions.
Please note, the imprecision that can be found in Harte Hanks' accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Harte Hanks. Check Harte Hanks' Beneish M Score to see the likelihood of Harte Hanks' management manipulating its earnings.
Evaluate Harte Hanks' management efficiency
Harte Hanks has Return on Asset of (0.1785) % which means that on every $100 spent on assets, it lost $0.1785. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of (1.4269) %, meaning that it generated no profit with money invested by stockholders. Harte Hanks' management efficiency ratios could be used to measure how well Harte Hanks manages its routine affairs as well as how well it operates its assets and liabilities. Return On Capital Employed is likely to gain to 0.06 in 2025, despite the fact that Return On Tangible Assets are likely to grow to (0.01). At this time, Harte Hanks' Non Currrent Assets Other are comparatively stable compared to the past year. Net Tangible Assets is likely to gain to about 22.7 M in 2025, whereas Non Current Assets Total are likely to drop slightly above 49.2 M in 2025.| Last Reported | Projected for Next Year | ||
| Book Value Per Share | 3.12 | 2.97 | |
| Tangible Book Value Per Share | 1.86 | 1.95 | |
| Enterprise Value Over EBITDA | 6.95 | 8.49 | |
| Price Book Value Ratio | 2.87 | 3.48 | |
| Enterprise Value Multiple | 6.95 | 8.49 | |
| Price Fair Value | 2.87 | 3.48 | |
| Enterprise Value | 68.7 M | 65.3 M |
Examining the leadership quality of Harte Hanks offers valuable insights into its operational efficiency and financial health. This analysis assists investors in making informed decisions regarding the stock.
Beta 0.637 |
Basic technical analysis of Harte Stock
As of the 30th of January, Harte Hanks retains the Standard Deviation of 2.6, risk adjusted performance of (0.13), and Market Risk Adjusted Performance of (1.46). Harte Hanks technical analysis makes it possible for you to employ historical prices and volume momentum with the intention to determine a pattern that calculates the direction of the firm's future prices. Please check out Harte Hanks market risk adjusted performance, information ratio, as well as the relationship between the Information Ratio and skewness to decide if Harte Hanks is priced fairly, providing market reflects its last-minute price of 5.31 per share. Given that Harte Hanks has information ratio of (0.20), we strongly advise you to confirm Harte Hanks's regular market performance to make sure the company can sustain itself at a future point.Harte Hanks' insider trading activities
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Harte Hanks insiders, such as employees or executives, is commonly permitted as long as it does not rely on Harte Hanks' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Harte Hanks insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Harte Hanks' Outstanding Corporate Bonds
Harte Hanks issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Harte Hanks uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Harte bonds can be classified according to their maturity, which is the date when Harte Hanks has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.
| BNP Paribas FRN Corp BondUSF1R15XK367 | View | |
| MGM Resorts International Corp BondUS552953CD18 | View |
Understand Harte Hanks' technical and predictive indicators
Using predictive indicators to make investment decisions involves analyzing Harte Hanks' various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.
| Risk Adjusted Performance | (0.13) | |||
| Market Risk Adjusted Performance | (1.46) | |||
| Mean Deviation | 1.95 | |||
| Coefficient Of Variation | (595.94) | |||
| Standard Deviation | 2.6 | |||
| Variance | 6.78 | |||
| Information Ratio | (0.20) | |||
| Jensen Alpha | (0.47) | |||
| Total Risk Alpha | (0.68) | |||
| Treynor Ratio | (1.47) | |||
| Maximum Drawdown | 13.82 | |||
| Value At Risk | (4.65) | |||
| Potential Upside | 4.07 | |||
| Skewness | (0.09) | |||
| Kurtosis | 1.72 |
| Risk Adjusted Performance | (0.13) | |||
| Market Risk Adjusted Performance | (1.46) | |||
| Mean Deviation | 1.95 | |||
| Coefficient Of Variation | (595.94) | |||
| Standard Deviation | 2.6 | |||
| Variance | 6.78 | |||
| Information Ratio | (0.20) | |||
| Jensen Alpha | (0.47) | |||
| Total Risk Alpha | (0.68) | |||
| Treynor Ratio | (1.47) | |||
| Maximum Drawdown | 13.82 | |||
| Value At Risk | (4.65) | |||
| Potential Upside | 4.07 | |||
| Skewness | (0.09) | |||
| Kurtosis | 1.72 |
Consider Harte Hanks' intraday indicators
Harte Hanks intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Harte Hanks stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
| Accumulation Distribution | 580.55 | |||
| Daily Balance Of Power | 0.9333 | |||
| Rate Of Daily Change | 1.03 | |||
| Day Median Price | 5.32 | |||
| Day Typical Price | 5.31 | |||
| Price Action Indicator | 0.065 | |||
| Period Momentum Indicator | 0.14 |
Harte Hanks Corporate Filings
8K | 28th of January 2025 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
F4 | 6th of December 2024 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities | ViewVerify |
10Q | 14th of November 2024 Quarterly performance report mandated by Securities and Exchange Commission (SEC), to be filed by publicly traded corporations | ViewVerify |
| 13th of September 2024 Other Reports | ViewVerify |
Harte Stock media impact
Far too much social signal, news, headlines, and media speculation about Harte Hanks that are available to investors today. That information is available publicly through Harte media outlets and privately through word of mouth or via Harte internal channels. However, regardless of the origin, that massive amount of Harte data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Harte Hanks news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Harte Hanks relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Harte Hanks' headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Harte Hanks alpha.
Harte Hanks Sentiment by Major News Outlets
Investor sentiment, mood or attitude towards Harte Hanks can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.
Harte Hanks Corporate Directors
| David Copeland | Independent Director | Profile | |
| Evan Behrens | Lead Independent Director | Profile | |
| John Griffin | Independent Director | Profile | |
| Melvin Keating | Independent Director | Profile |
Additional Tools for Harte Stock Analysis
When running Harte Hanks' price analysis, check to measure Harte Hanks' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harte Hanks is operating at the current time. Most of Harte Hanks' value examination focuses on studying past and present price action to predict the probability of Harte Hanks' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harte Hanks' price. Additionally, you may evaluate how the addition of Harte Hanks to your portfolios can decrease your overall portfolio volatility.