Mercury General Net Worth
Mercury General Net Worth Breakdown | MCY |
Mercury General Net Worth Analysis
Mercury General's net worth analysis, or its valuation, is the process of determining the total value of the company. This involves assessing a range of factors, including Mercury General's financial performance, assets, liabilities, and potential for growth. The ultimate goal is to provide a clear understanding of Mercury General's overall worth, which can help investors make informed investment decisions. There are several methods that can be used to perform Mercury General's net worth analysis. One common approach is to calculate Mercury General's market capitalization.Another approach is to use the price-to-earnings ratio (P/E ratio), which compares Mercury General's stock price to its earnings per share (EPS). Discounted cash flow (DCF) analysis is another popular method for assessing Mercury General's net worth. This approach calculates the present value of Mercury General's future cash flows, taking into account factors such as growth rate, profitability, and risk. By comparing the present value of Mercury General's cash flows to its current stock price, investors can gain a better understanding of the company's overall value. Finally, investors may use comparable company analysis to evaluate Mercury General's net worth. This involves comparing Mercury General's financial metrics to similar companies in the same industry. By identifying companies with similar financial characteristics, investors can gain insight into Mercury General's net worth relative to its peers.
Enterprise Value |
|
To determine if Mercury General is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Mercury General's net worth research are outlined below:
Mercury General generated a negative expected return over the last 90 days | |
Mercury General has high historical volatility and very poor performance | |
Mercury General has 574.13 M in debt with debt to equity (D/E) ratio of 0.24, which may show that the company is not taking advantage of profits from borrowing. Mercury General has a current ratio of 0.68, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Note however, debt could still be an excellent tool for Mercury to invest in growth at high rates of return. | |
About 52.0% of Mercury General outstanding shares are owned by corporate insiders | |
Latest headline from businesswire.com: KBRA Assigns AAA Rating to Various San Diego Unified School District General Obligation Bonds Affirms Rating for Parity Bonds |
Mercury General Quarterly Good Will |
|
Mercury General uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Mercury General. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Mercury General's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
13th of February 2024 Upcoming Quarterly Report | View | |
7th of May 2024 Next Financial Report | View | |
31st of December 2023 Next Fiscal Quarter End | View | |
13th of February 2024 Next Fiscal Year End | View | |
30th of September 2023 Last Quarter Report | View | |
31st of December 2022 Last Financial Announcement | View |
Mercury General Target Price Consensus
Mercury target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Mercury General's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
One | Buy |
Most Mercury analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Mercury stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Mercury General, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice Exposure ValuationMercury General Target Price Projection
Mercury General's current and average target prices are 54.57 and 80.00, respectively. The current price of Mercury General is the price at which Mercury General is currently trading. On the other hand, Mercury General's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.Current Price
Mercury General Market Quote on 25th of February 2025
Target Price
Analyst Consensus On Mercury General Target Price
Know Mercury General's Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Mercury General is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Mercury General backward and forwards among themselves. Mercury General's institutional investor refers to the entity that pools money to purchase Mercury General's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares | |||
Jacobs Levy Equity Management, Inc. | 2024-12-31 | 370.1 K | |
American Century Companies Inc | 2024-12-31 | 305 K | |
Bank Of New York Mellon Corp | 2024-12-31 | 302.7 K | |
Qube Research & Technologies | 2024-12-31 | 293.2 K | |
Northern Trust Corp | 2024-12-31 | 279.3 K | |
Point72 Asset Management, L.p. | 2024-12-31 | 218.3 K | |
Aqr Capital Management Llc | 2024-12-31 | 216.6 K | |
Hennessy Advisors, Inc. | 2024-12-31 | 192.3 K | |
Lakewood Capital Management, Lp | 2024-12-31 | 176.7 K | |
Blackrock Inc | 2024-12-31 | 4.7 M | |
Vanguard Group Inc | 2024-12-31 | 3.7 M |
Follow Mercury General's market capitalization trends
The company currently falls under 'Mid-Cap' category with a total capitalization of 2.97 B.Market Cap |
|
Project Mercury General's profitablity
Last Reported | Projected for Next Year | ||
Return On Tangible Assets | 0.06 | 0.05 | |
Return On Capital Employed | (0.06) | (0.06) | |
Return On Assets | 0.06 | 0.05 | |
Return On Equity | 0.24 | 0.13 |
When accessing Mercury General's net worth, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures Mercury General's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Mercury General's profitability and make more informed investment decisions.
Please note, the imprecision that can be found in Mercury General's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Mercury General. Check Mercury General's Beneish M Score to see the likelihood of Mercury General's management manipulating its earnings.
Evaluate Mercury General's management efficiency
Mercury General has Return on Asset of 0.0491 % which means that on every $100 spent on assets, it made $0.0491 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.2678 %, implying that it generated $0.2678 on every 100 dollars invested. Mercury General's management efficiency ratios could be used to measure how well Mercury General manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is likely to drop to 0.05 in 2025. Return On Capital Employed is likely to rise to -0.06 in 2025. At this time, Mercury General's Total Assets are fairly stable compared to the past year. Non Currrent Assets Other is likely to rise to about 14.3 M in 2025, whereas Non Current Assets Total are likely to drop slightly above 204.9 M in 2025.Last Reported | Projected for Next Year | ||
Book Value Per Share | 35.15 | 18.89 | |
Tangible Book Value Per Share | 34.24 | 18.47 | |
Enterprise Value Over EBITDA | 12.35 | 11.73 | |
Price Book Value Ratio | 1.89 | 1.93 | |
Enterprise Value Multiple | 12.35 | 11.73 | |
Price Fair Value | 1.89 | 1.93 | |
Enterprise Value | 1.9 B | 1.3 B |
Mercury General showcases strong leadership that adapts to market changes and drives innovation. Our analysis explores how this adaptability affects the stock's investment appeal.
Enterprise Value Revenue 0.5041 | Revenue | Quarterly Revenue Growth 0.004 | Revenue Per Share | Return On Equity |
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Mercury General insiders, such as employees or executives, is commonly permitted as long as it does not rely on Mercury General's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Mercury General insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Theodore Stalick over three months ago Disposition of 2500 shares by Theodore Stalick of Mercury General at 45.3 subject to Rule 16b-3 | ||
Theodore Stalick over six months ago Disposition of 100 shares by Theodore Stalick of Mercury General at 34.81 subject to Rule 16b-3 | ||
Ribisi Mark Allan over six months ago Disposition of tradable shares by Ribisi Mark Allan of Mercury General subject to Rule 16b-3 | ||
Charles Toney over a year ago Mercury General exotic insider transaction detected |
Mercury General Corporate Filings
21st of February 2025 Other Reports | ViewVerify | |
8K | 11th of February 2025 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
F4 | 8th of January 2025 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities | ViewVerify |
13A | 8th of November 2024 An amended filing to the original Schedule 13G | ViewVerify |
Mercury General Earnings Estimation Breakdown
The calculation of Mercury General's earning per share is based on the data from the past 12 consecutive months, used for reporting the company's financial figures. The next projected EPS of Mercury General is estimated to be -4.0 with the future projection ranging from a low of -4.0 to a high of -4.0. Please be aware that this consensus of annual earnings estimates for Mercury General is based on EPS before non-recurring items and includes expenses related to employee stock options.Last Reported EPS
-4 Lowest | Expected EPS | -4 Highest |
Mercury General Earnings Projection Consensus
Suppose the current estimates of Mercury General's value are higher than the current market price of the Mercury General stock. In this case, investors may conclude that Mercury General is overpriced and will exhibit bullish sentiment. On the other hand, if the present value is lower than the stock price, analysts may conclude that the market undervalues the equity. These scenarios may suggest that the market is not as efficient as it should be at the estimation time, and Mercury General's stock will quickly adjusts to the new information provided by the consensus estimate.
Number of Analysts | Historical Accuracy | Last Reported EPS | Estimated EPS for 31st of March 2025 | Current EPS (TTM) | |
1 | 26.07% | 2.78 | -4.0 | 8.45 |
Mercury General Earnings per Share Projection vs Actual
Actual Earning per Share of Mercury General refers to what the company shows during its earnings calls or quarterly reports. The Expected EPS is what analysts covering Mercury General predict the company's earnings will be in the future. The higher the earnings per share of Mercury General, the better is its profitability. While calculating the Earning per Share, we use the weighted ratio, as the number of shares outstanding can change over time.Mercury General Estimated Months Earnings per Share
For an investor who is primarily interested in generating an income out of investing in entities such as Mercury General, the EPS ratio can tell if the company is intending to increase its current dividend. Although EPS is an essential tool for investors, it should not be used in isolation. EPS of Mercury General should always be considered in relation to other companies to make a more educated investment decision.Mercury Quarterly Analyst Estimates and Surprise Metrics
Earnings surprises can significantly impact Mercury General's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
---|---|---|---|---|---|---|---|
2025-02-11 | 2024-12-31 | 0.64 | 2.78 | 2.14 | 334 | ||
2024-10-29 | 2024-09-30 | 1.7 | 2.54 | 0.84 | 49 | ||
2024-07-30 | 2024-06-30 | 0.8 | 1.09 | 0.29 | 36 | ||
2024-04-30 | 2024-03-31 | 0.13 | 0.78 | 0.65 | 500 | ||
2024-02-13 | 2023-12-31 | 0.2 | 1.15 | 0.95 | 475 | ||
2023-10-31 | 2023-09-30 | 0.14 | 1.14 | 1.0 | 714 | ||
2023-08-01 | 2023-06-30 | -0.44 | -0.47 | -0.03 | 6 | ||
2023-05-02 | 2023-03-31 | -1.12 | -1.52 | -0.4 | 35 | ||
2023-02-14 | 2022-12-31 | -0.36 | -1.45 | -1.09 | 302 | ||
2022-11-01 | 2022-09-30 | -0.25 | 0.28 | 0.53 | 212 | ||
2022-08-02 | 2022-06-30 | 0.09 | -0.35 | -0.44 | 488 | ||
2022-05-03 | 2022-03-31 | 0.65 | -0.77 | -1.42 | 218 | ||
2022-02-15 | 2021-12-31 | 0.49 | -0.23 | -0.72 | 146 | ||
2021-11-02 | 2021-09-30 | 0.8 | 0.64 | -0.16 | 20 | ||
2021-08-03 | 2021-06-30 | 1.18 | 1.13 | -0.05 | 4 | ||
2021-05-04 | 2021-03-31 | 1.23 | 1.34 | 0.11 | 8 | ||
2021-02-16 | 2020-12-31 | 0.69 | 1.38 | 0.69 | 100 | ||
2020-11-03 | 2020-09-30 | 1.06 | 1.23 | 0.17 | 16 | ||
2020-08-03 | 2020-06-30 | 0.78 | 1.86 | 1.08 | 138 | ||
2020-05-04 | 2020-03-31 | 0.88 | 1.07 | 0.19 | 21 | ||
2020-02-10 | 2019-12-31 | 0.18 | 0.21 | 0.03 | 16 | ||
2019-10-28 | 2019-09-30 | 1.04 | 0.78 | -0.26 | 25 | ||
2019-07-29 | 2019-06-30 | 1.03 | 0.74 | -0.29 | 28 | ||
2019-04-29 | 2019-03-31 | 0.79 | 0.87 | 0.08 | 10 | ||
2019-02-11 | 2018-12-31 | 0.21 | -0.26 | -0.47 | 223 | ||
2018-10-29 | 2018-09-30 | 0.73 | 1.11 | 0.38 | 52 | ||
2018-07-30 | 2018-06-30 | 0.53 | 0.88 | 0.35 | 66 | ||
2018-04-30 | 2018-03-31 | 0.48 | 0.07 | -0.41 | 85 | ||
2018-02-05 | 2017-12-31 | 0.34 | 0.02 | -0.32 | 94 | ||
2017-10-30 | 2017-09-30 | 0.37 | 0.6 | 0.23 | 62 | ||
2017-07-31 | 2017-06-30 | 0.51 | 0.68 | 0.17 | 33 | ||
2017-05-01 | 2017-03-31 | 0.57 | 0.2 | -0.37 | 64 | ||
2017-02-06 | 2016-12-31 | 0.56 | 0.58 | 0.02 | 3 | ||
2016-10-31 | 2016-09-30 | 0.55 | 0.67 | 0.12 | 21 | ||
2016-08-01 | 2016-06-30 | 0.59 | 0.35 | -0.24 | 40 | ||
2016-05-02 | 2016-03-31 | 0.67 | 0.13 | -0.54 | 80 | ||
2016-02-08 | 2015-12-31 | 0.48 | 0.52 | 0.04 | 8 | ||
2015-11-02 | 2015-09-30 | 0.62 | 0.59 | -0.03 | 4 | ||
2015-08-03 | 2015-06-30 | 0.69 | 0.64 | -0.05 | 7 | ||
2015-04-27 | 2015-03-31 | 0.72 | 0.59 | -0.13 | 18 | ||
2015-02-09 | 2014-12-31 | 0.42 | -0.13 | -0.55 | 130 | ||
2014-11-03 | 2014-09-30 | 0.63 | 0.81 | 0.18 | 28 | ||
2014-07-28 | 2014-06-30 | 0.68 | 0.83 | 0.15 | 22 | ||
2014-04-28 | 2014-03-31 | 0.64 | 0.77 | 0.13 | 20 | ||
2014-02-10 | 2013-12-31 | 0.54 | 0.33 | -0.21 | 38 | ||
2013-10-28 | 2013-09-30 | 0.67 | 0.53 | -0.14 | 20 | ||
2013-07-29 | 2013-06-30 | 0.64 | 0.63 | -0.01 | 1 | ||
2013-04-29 | 2013-03-31 | 0.48 | 0.69 | 0.21 | 43 | ||
2013-02-04 | 2012-12-31 | 0.25 | -0.17 | -0.42 | 168 | ||
2012-10-29 | 2012-09-30 | 0.57 | 0.62 | 0.05 | 8 | ||
2012-07-30 | 2012-06-30 | 0.66 | 0.19 | -0.47 | 71 | ||
2012-04-30 | 2012-03-31 | 0.68 | 0.71 | 0.03 | 4 | ||
2012-02-06 | 2011-12-31 | 0.67 | 0.59 | -0.08 | 11 | ||
2011-10-31 | 2011-09-30 | 0.67 | 0.72 | 0.05 | 7 | ||
2011-08-01 | 2011-06-30 | 0.63 | 0.76 | 0.13 | 20 | ||
2011-05-02 | 2011-03-31 | 0.56 | 0.72 | 0.16 | 28 | ||
2011-02-07 | 2010-12-31 | 0.7 | -0.15 | -0.85 | 121 | ||
2010-11-01 | 2010-09-30 | 0.75 | 0.74 | -0.01 | 1 | ||
2010-08-02 | 2010-06-30 | 0.74 | 0.65 | -0.09 | 12 | ||
2010-05-03 | 2010-03-31 | 0.66 | 0.85 | 0.19 | 28 | ||
2010-02-08 | 2009-12-31 | 0.68 | 0.69 | 0.01 | 1 | ||
2009-11-02 | 2009-09-30 | 0.66 | 0.84 | 0.18 | 27 | ||
2009-08-03 | 2009-06-30 | 0.71 | 0.86 | 0.15 | 21 | ||
2009-05-04 | 2009-03-31 | 0.64 | 0.83 | 0.19 | 29 | ||
2009-02-09 | 2008-12-31 | 0.72 | -0.48 | -1.2 | 166 | ||
2008-11-03 | 2008-09-30 | 0.9 | 0.72 | -0.18 | 20 | ||
2008-08-04 | 2008-06-30 | 0.97 | 0.86 | -0.11 | 11 | ||
2008-05-05 | 2008-03-31 | 1.01 | 1.02 | 0.01 | 0 | ||
2008-02-11 | 2007-12-31 | 0.83 | 0.69 | -0.14 | 16 | ||
2007-11-05 | 2007-09-30 | 1.11 | 1.13 | 0.02 | 1 | ||
2007-08-06 | 2007-06-30 | 1.09 | 1.15 | 0.06 | 5 | ||
2007-05-07 | 2007-03-31 | 1.05 | 1.11 | 0.06 | 5 | ||
2007-02-12 | 2006-12-31 | 1.17 | 0.89 | -0.28 | 23 | ||
2006-11-06 | 2006-09-30 | 1.13 | 1.22 | 0.09 | 7 | ||
2006-08-07 | 2006-06-30 | 1.23 | 0.64 | -0.59 | 47 | ||
2006-05-08 | 2006-03-31 | 0.92 | 0.99 | 0.07 | 7 | ||
2006-02-13 | 2005-12-31 | 1.06 | 0.83 | -0.23 | 21 | ||
2005-10-31 | 2005-09-30 | 1.27 | 1.24 | -0.03 | 2 | ||
2005-08-01 | 2005-06-30 | 1.26 | 1.31 | 0.05 | 3 | ||
2005-05-02 | 2005-03-31 | 1.06 | 1.05 | -0.01 | 0 | ||
2005-02-07 | 2004-12-31 | 1.25 | 1.28 | 0.03 | 2 | ||
2004-11-01 | 2004-09-30 | 0.95 | 1.19 | 0.24 | 25 | ||
2004-08-02 | 2004-06-30 | 1.02 | 1.29 | 0.27 | 26 | ||
2004-05-03 | 2004-03-31 | 0.89 | 1.19 | 0.3 | 33 | ||
2004-02-09 | 2003-12-31 | 0.6 | 0.83 | 0.23 | 38 | ||
2003-11-03 | 2003-09-30 | 0.76 | 0.84 | 0.08 | 10 | ||
2003-07-28 | 2003-06-30 | 0.7 | 0.8 | 0.1 | 14 | ||
2003-04-28 | 2003-03-31 | 0.61 | 0.78 | 0.17 | 27 | ||
2003-02-10 | 2002-12-31 | 0.59 | 0.58 | -0.01 | 1 | ||
2002-10-28 | 2002-09-30 | 0.64 | 0.34 | -0.3 | 46 | ||
2002-07-29 | 2002-06-30 | 0.59 | 0.61 | 0.02 | 3 | ||
2002-04-29 | 2002-03-31 | 0.48 | 0.53 | 0.05 | 10 | ||
2002-02-04 | 2001-12-31 | 0.57 | 0.41 | -0.16 | 28 | ||
2001-10-29 | 2001-09-30 | 0.52 | 0.56 | 0.04 | 7 | ||
2001-07-30 | 2001-06-30 | 0.44 | 0.49 | 0.05 | 11 | ||
2001-04-30 | 2001-03-31 | 0.47 | 0.4 | -0.07 | 14 | ||
2001-02-05 | 2000-12-31 | 0.52 | 0.46 | -0.06 | 11 | ||
2000-10-30 | 2000-09-30 | 0.48 | 0.5 | 0.02 | 4 | ||
2000-07-31 | 2000-06-30 | 0.58 | 0.47 | -0.11 | 18 | ||
2000-05-01 | 2000-03-31 | 0.63 | 0.55 | -0.08 | 12 | ||
2000-02-07 | 1999-12-31 | 0.61 | 0.6 | -0.01 | 1 | ||
1999-11-01 | 1999-09-30 | 0.7 | 0.59 | -0.11 | 15 | ||
1999-08-02 | 1999-06-30 | 0.76 | 0.62 | -0.14 | 18 | ||
1999-05-03 | 1999-03-31 | 0.74 | 0.73 | -0.01 | 1 | ||
1999-02-12 | 1998-12-31 | 0.77 | 0.74 | -0.03 | 3 | ||
1998-11-09 | 1998-09-30 | 0.84 | 0.75 | -0.09 | 10 | ||
1998-07-27 | 1998-06-30 | 0.88 | 0.9 | 0.02 | 2 | ||
1998-05-04 | 1998-03-31 | 0.72 | 0.91 | 0.19 | 26 | ||
1998-02-13 | 1997-12-31 | 0.69 | 0.86 | 0.17 | 24 | ||
1997-11-11 | 1997-09-30 | 0.65 | 0.71 | 0.06 | 9 | ||
1997-08-04 | 1997-06-30 | 0.58 | 0.65 | 0.07 | 12 | ||
1997-05-05 | 1997-03-31 | 0.5 | 0.56 | 0.06 | 12 | ||
1997-02-14 | 1996-12-31 | 0.5 | 0.52 | 0.02 | 4 | ||
1996-11-04 | 1996-09-30 | 0.51 | 0.53 | 0.02 | 3 | ||
1996-08-05 | 1996-06-30 | 0.44 | 0.47 | 0.03 | 6 | ||
1996-05-06 | 1996-03-31 | 0.41 | 0.4 | -0.01 | 2 | ||
1996-02-11 | 1995-12-31 | 0.42 | 0.44 | 0.02 | 4 | ||
1995-11-05 | 1995-09-30 | 0.37 | 0.46 | 0.09 | 24 |
Mercury General Corporate Directors
James Ellis | Independent Director | Profile | |
George Braunegg | Independent Director | Profile | |
Christopher Graves | Chief Investment Officer, VP, Director and Member of Investment Committee | Profile | |
Joshua Little | Independent Director | Profile |
Additional Tools for Mercury Stock Analysis
When running Mercury General's price analysis, check to measure Mercury General's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Mercury General is operating at the current time. Most of Mercury General's value examination focuses on studying past and present price action to predict the probability of Mercury General's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Mercury General's price. Additionally, you may evaluate how the addition of Mercury General to your portfolios can decrease your overall portfolio volatility.