Hugo Boss (Germany) Today

BOSS Stock  EUR 36.66  0.32  0.88%   

Performance

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Odds Of Distress

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Hugo Boss is trading at 36.66 as of the 14th of February 2026. This is a 0.88 percent increase since the beginning of the trading day. The stock's lowest day price was 36.36. Hugo Boss has less than a 9 % chance of experiencing financial distress in the next few years, but has generated negative returns over the last 90 days. The performance scores are derived for the period starting the 16th of November 2025 and ending today, the 14th of February 2026. Click here to learn more.
Business Domain
Consumer Durables & Apparel
Category
Consumer Cyclical
Classification
Consumer Discretionary
Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. Hugo Boss AG was founded in 1924 and is headquartered in Metzingen, Germany. HUGO BOSS operates under Apparel Manufacturing classification in Germany and is traded on Frankfurt Stock Exchange. The company has 69.02 M outstanding shares. More on Hugo Boss AG

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Hugo Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Hugo Boss' investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Hugo Boss or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Business ConcentrationApparel, Accessories & Luxury Goods, Consumer Durables & Apparel, Consumer Discretionary, Consumer Discretionary, Textiles, Apparel & Luxury Goods, Apparel Manufacturing, Consumer Cyclical (View all Sectors)
Hugo Boss' financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Hugo Boss' success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Debt Levels
Hugo Boss utilizes debt financing to potentially enhance returns on invested capital. The relationship between total debt and total assets provides valuable insight into Hugo Boss' leverage profile, showing how much of Hugo Boss' resources are funded through borrowing.
Liquidity
Hugo Boss cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. Hugo Boss AG has accumulated 12.62 M in total debt with debt to equity ratio (D/E) of 1.58, which is about average as compared to similar companies. Hugo Boss AG has a current ratio of 1.3, suggesting that it is in a questionable position to pay out its financial obligations in time and when they become due. Debt can assist Hugo Boss until it has trouble settling it off, either with new capital or with free cash flow. So, Hugo Boss' shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Hugo Boss AG sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Hugo to invest in growth at high rates of return. When we think about Hugo Boss' use of debt, we should always consider it together with cash and equity.

Net Borrowings

(193.83 Million)
Hugo Boss AG (BOSS) is traded on Frankfurt Exchange in Germany and employs 17,874 people. Hugo Boss is listed under Apparel, Accessories & Luxury Goods category by Fama And French industry classification. The company currently falls under 'Mid-Cap' category with a current market capitalization of 2.51 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Hugo Boss's market, we take the total number of its shares issued and multiply it by Hugo Boss's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Hugo Boss AG operates under Textiles, Apparel & Luxury Goods sector and is part of Consumer Discretionary industry. The entity has 69.02 M outstanding shares. Hugo Boss AG has accumulated about 137 M in cash with 785.51 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.99.
Check Hugo Boss Probability Of Bankruptcy
Ownership Allocation
Hugo Boss AG has a total of 69.02 Million outstanding shares. Over half of Hugo Boss' outstanding shares are owned by outside corporations. These outside corporations are typically referred to as corporate investors that purchase positions in a given instrument to benefit from reduced trade commissions. Consequently, these institutions are subject to different rules and regulations than regular investors in Hugo Boss AG. Please watch out for any change in the institutional holdings of Hugo Boss as this could mean something significant has changed or is about to change at the company. Please note that no matter how many assets the company holds, if the real value of the firm is less than the current market value, you may not be able to make money on it.
Check Hugo Ownership Details

Hugo Boss Historical Income Statement

At this time, Hugo Boss' Interest Income is most likely to decrease significantly in the upcoming years. View More Fundamentals

Hugo Stock Against Markets

Hugo Stock Analysis Notes

About 45.0% of the company shares are held by company insiders. The company has price-to-book (P/B) ratio of 1.77. Some equities with similar Price to Book (P/B) outperform the market in the long run. Hugo Boss AG has Price/Earnings To Growth (PEG) ratio of 2.88. The entity last dividend was issued on the 16th of May 2025. The firm had 10:1 split on the 11th of July 2001. Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. Hugo Boss AG was founded in 1924 and is headquartered in Metzingen, Germany. HUGO BOSS operates under Apparel Manufacturing classification in Germany and is traded on Frankfurt Stock Exchange. It employs 13476 people. For more info on Hugo Boss AG please contact Daniel Grieder at 49 7123 94 0 or go to https://www.hugoboss.com.

Hugo Boss Quarterly Total Revenue

989 Million

Hugo Boss AG Investment Alerts

Hugo Boss AG generated a negative expected return over the last 90 days
About 45.0% of the company shares are held by company insiders
Latest headline from news.google.com: Hugo Boss Waiting Works In 2026E - Seeking Alpha

Hugo Market Capitalization

The company currently falls under 'Mid-Cap' category with a current market capitalization of 2.51 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Hugo Boss's market, we take the total number of its shares issued and multiply it by Hugo Boss's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.

Hugo Profitablity

Hugo Boss' profitability indicators refer to fundamental financial ratios that showcase Hugo Boss' ability to generate income relative to its revenue or operating costs. If, let's say, Hugo Boss is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Hugo Boss' executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Hugo Boss' profitability requires more research than a typical breakdown of Hugo Boss' financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
The company has Profit Margin (PM) of 0.05 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.1 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.1.

Management Efficiency

Hugo Boss AG has return on total asset (ROA) of 0.0637 % which means that it generated a profit of $0.0637 on every $100 spent on assets. This is way below average. Similarly, it shows a return on equity (ROE) of 0.1697 %, meaning that it generated $0.1697 on every $100 dollars invested by stockholders. Hugo Boss' management efficiency ratios could be used to measure how well Hugo Boss manages its routine affairs as well as how well it operates its assets and liabilities. The Hugo Boss' current Non Currrent Assets Other is estimated to increase to about 730.5 K, while Total Assets are projected to decrease to roughly 2.6 B.
Leadership at Hugo Boss emphasizes sustainable growth and financial prudence. Our analysis evaluates how these priorities impact the stock's performance in the market.
Dividend Yield
0.0384
Operating Margin
0.0961
Profit Margin
0.053
Forward Dividend Yield
0.0384
Beta
0.83

Technical Drivers

As of the 14th of February 2026, Hugo Boss retains the Market Risk Adjusted Performance of (0.03), risk adjusted performance of 0.0032, and Standard Deviation of 1.63. Hugo Boss technical analysis makes it possible for you to employ historical prices and volume momentum with the intention to determine a pattern that calculates the direction of the firm's future prices. Please check out Hugo Boss AG variance, treynor ratio, and the relationship between the standard deviation and information ratio to decide if Hugo Boss is priced fairly, providing market reflects its last-minute price of 36.66 per share.

Hugo Boss AG Price Movement Analysis

Transformation
The output start index for this execution was zero with a total number of output elements of sixty-one. Hugo Boss AG Tanh Of Price Series is a hyperbolic price transformation function.

Hugo Boss Outstanding Bonds

Hugo Boss issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Hugo Boss AG uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Hugo bonds can be classified according to their maturity, which is the date when Hugo Boss AG has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Hugo Boss Predictive Daily Indicators

Hugo Boss intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Hugo Boss stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Hugo Boss Forecast Models

Hugo Boss' time-series forecasting models are one of many Hugo Boss' stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Hugo Boss' historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Hugo Boss without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Hugo Boss Corporate Management

Elected by the shareholders, the Hugo Boss' board of directors comprises two types of representatives: Hugo Boss inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Hugo. The board's role is to monitor Hugo Boss' management team and ensure that shareholders' interests are well served. Hugo Boss' inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Hugo Boss' outside directors are responsible for providing unbiased perspectives on the board's policies.
Daniel GriederChairman CEOProfile
Christian StohrSenior RelationsProfile
Carolin WestermannSenior CommunicationsProfile
Gareth IncledonCEO RegionProfile
Yves MullerCOO, CFOProfile
Ivica MaricExecutive OperationsProfile
Oliver TimmChief BoardProfile

Other Information on Investing in Hugo Stock

Hugo Boss financial ratios help investors to determine whether Hugo Stock is cheap or expensive when compared to a particular measure, such as profits or enterprise value. In other words, they help investors to determine the cost of investment in Hugo with respect to the benefits of owning Hugo Boss security.