Rumble Valuation Analysis
| RUM Stock | USD 8.32 0.85 11.38% |
Below Model Estimate
Today
The intrinsic value estimate for Rumble Inc is based on a 3 months horizon. Negative profit margins (-81.32%) signal ongoing profitability risk influencing market valuation. Extending the time horizon generally improves valuation stability.
Each valuation approach for Rumble isolates a different risk — earnings sustainability, asset coverage, or cash-flow adequacy. The gap between intrinsic and market value is where investment opportunities for Rumble are found. Professional investors estimate what they would pay for the entire business, then divide by shares outstanding. The choice of method should match the visibility and stability of Rumble's earnings and cash flows.
Main Profitability Drivers
The latest figures show Rumble's net profit margin at -85.00% and operating margin at -80.00%. The 5.00 percentage-point gap between operating and net margins points to non-operating costs such as interest expense or taxes reducing bottom-line profitability. On $100.62 million of revenue, Rumble earned -$6.76 million in gross profit and -$81.83 million on the bottom line. The company produces -28.00% on shareholders' equity and -26.00% on total assets, framing Rumble's capital efficiency picture. The trend direction in Rumble's profitability metrics skews negative, pointing to potential earnings risk ahead. The full picture is available through Rumble's complete profitability review to assess how these metrics compare over time.
Price Book 5.57 | Gross Profit | Price Sales 16.02 | Profit Margin | Enterprise Value Revenue 12.88 |
Rumble Cash | $150.48 million |
Cash stood at $237.92 million as of December 31, 2025.
Revenue by Product
The latest product revenue disclosure for Rumble covers 2 reported segments. The reported segment mix is led by Audience Monetization Member at 16.38 million, followed by Other Initiatives Member at 10.69 million. The reported segment mix is best read as directional context rather than a full bridge to consolidated revenue.Rumble operates as a digital infrastructure platform generating revenue through usage-based services and online ecosystem activity. Positioned as a turnaround stock within Interactive Media & Services, negative margins indicate the investment case rests on restoring operational profitability. Below, the key valuation drivers are examined to determine what the market is pricing and whether the underlying data supports it.
Total Value Analysis
Rumble Inc currently shows enterprise value of 1.3 billion, market capitalization of 1.61 billion, debt of 1.91 million, and cash and equivalents of 356.68 million as of latest reporting. Enterprise value captures what an acquirer would pay for the operating business, making it more useful than market cap alone when debt is material.| Takeover Price | Market Cap | Debt Obligations | Cash & Equivalents |
1.3 billion | 1.61 billion | 1.91 million | 356.68 million |
Investor Information
About 49.0% of RUM outstanding shares are owned by corporate insiders. RUM reported a loss per share of 0.32. Rumble had not issued any dividends in recent years. Rumble financial metrics illustrate pressured financial positioning alongside measured asset productivity. Profitability remains under pressure, with return on assets below breakeven in the current period.Asset Utilization
The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Rumble has an asset utilization ratio of 29.87 percent. This suggests that the Company is making $0.3 for each dollar of assets. An increasing asset utilization means that Rumble Inc is more efficient with each dollar of assets it utilizes for everyday operations.Macro event markers
Discounted Cash Flow Analysis
Rumble Inc trades above its custom levered DCF estimate, with implied equity value per share of -4.18 versus a market price of 8.32. Relative to the modeled value, the stock sits roughly 150.2% higher. The model discounts levered cash flows at 8.86% and assumes terminal growth of 2.0%, while forward free cash flow is near -97.43 Million. Net debt is about -236.00 Million and the terminal value makes up roughly 71.4% of enterprise value. Large divergence between model-derived values and market price indicates high sensitivity to long-term assumptions, particularly around margins, growth, and discount rates. With 71.4% of enterprise value derived from terminal projections, small changes in growth or discount rate inputs can materially alter the output.Model Value / Share
-4.18
Equity value per share from the current custom levered DCF summary row.
Market Price
8.32
Current market price used by the same scenario.
Model Premium
150.2%
Market price sits above the model output.
WACC / LT Growth
8.86% / 2.0%
Forecast horizon: 2021 to 2030Terminal value share of EV: 71.4%
Rumble Market Price vs. Intrinsic Value
This chart compares observed market pricing with the model-derived equity value per share across forecast periods. It also illustrates the relative premium or discount, expressed as a percentage difference between market valuation and modeled intrinsic value.
Projected Revenue and Levered Free Cash Flow
Revenue and levered free cash flow projections are presented in billions, outlining the expected financial trajectory over the modeled horizon.
Key Model Assumptions
The inputs below reflect the core assumptions applied in the valuation model, including growth expectations, discount rates, and capital structure considerations.
| Input | Current Value |
|---|---|
| Weighted Average Cost of Capital | 8.86% |
| Long-Term Growth Rate | 2.0% |
| Cost of Equity | 8.87% |
| After-Tax Cost of Debt | 4.02% |
| Debt Weighting | 0.09% |
| Equity Weighting | 99.91% |
| Net Debt | -236 million |
| Enterprise Value | -1.3 billion |
| Present Terminal Value | -928.52 million |
| Terminal Value Share of EV | 71.4% |
Forecast Detail and Valuation Progression
This table presents the underlying forecast data used in the valuation, including revenue, cash flow generation, discounting effects, and the resulting per-share value across each projected period.
| Year | Revenue | Revenue Growth | Free Cash Flow | PV of LFCF | Equity Value / Share |
|---|---|---|---|---|---|
| 2021 | 9.47 million | 0.00% | -7.15 million | 0 | -4.18 |
| 2022 | 39.38 million | 316.04% | -41.33 million | 0 | -4.18 |
| 2023 | 80.96 million | 105.57% | -107.48 million | 0 | -4.18 |
| 2024 | 95.49 million | 17.94% | -89.68 million | 0 | -4.18 |
| 2025 | 100.62 million | 5.38% | -74.5 million | 0 | -4.18 |
| 2026 | 101.96 million | 1.33% | -95.11 million | -87.37 million | -4.18 |
| 2027 | 102.29 million | 0.33% | -95.42 million | -80.52 million | -4.18 |
| 2028 | 102.37 million | 0.08% | -95.5 million | -74.02 million | -4.18 |
| 2029 | 102.39 million | 0.02% | -95.52 million | -68.01 million | -4.18 |
| 2030 | 102.4 million | 0.00% | -95.52 million | -62.47 million | -4.18 |
Profitability Analysis
Examining Rumble's profitability and operating efficiency indicators, Rumble Inc is currently operating at a loss, with net income of -81.83 million. The net profit margin is -85.0% and operating margin is -80.0%, with return on equity at -28.0%. Profitability is deteriorating broadly, with margin and return metrics declining across multiple levels of the income statement.Net Loss | First Reported 2020-09-30 | Previous Quarter -16.26 million | Current Value -32.69 million | Quarterly Volatility 14.9 million |
Macro event markers
Rumble profitability is assessed through margins, return on equity, and asset efficiency. Both net and operating margins are negative (-85.0% and -80.0% respectively), indicating the business is consuming more capital than it generates at current revenue levels. The breakdown below connects margin levels with asset efficiency and capital returns. Rumble reports return on equity of -28.0%, reflecting negative returns on shareholder capital.
Earnings per Share Projection vs Actual
The evolution of Rumble's EPS estimates over time maps how analyst sentiment has responded to reported results. Cash per share of 0.93 at Rumble indicates the liquid resources available alongside reported earnings. Rumble's EPS figure reflects both top-line momentum and cost discipline across reporting periods. Consensus EPS projections for Rumble are based on current analyst assumptions and may be revised. Analyst EPS projections for Rumble Inc set the bar that actual results are measured against. The direction and magnitude of any miss or beat often matters more than the absolute number. Rumble reported estimated earnings of -0.1 in earnings per share on 30th of June 2026. Comparing this projection against historical actuals shows whether the consensus is trending toward or away from the company's recent earnings trajectory.Macro event markers
Earnings Estimation Breakdown
2 analysts contribute to the current consensus. The last reported EPS was 0.00 as of 31st of March 2026.
Last Reported EPS
-0.1
Lowest
-0.1
Expected EPS
-0.1
Highest
Analyst estimate range around the current expected EPS projection.
Earnings Projection Consensus
| Number of Analysts | Historical Accuracy | Last Reported EPS | Estimated EPS for 30th of June 2026 | Current EPS (TTM) | |
| 2 | 68.28% | 0.00 | -0.1 | -0.32 |
Ownership Allocation
Rumble reflects a meaningful amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares.Revenue and Profit Overview
RUM reported last year's revenue of $100.62 million. Reported Net Loss for the year was -$81.83 million with loss before taxes, overhead, and interest of -$6.76 million.What the Data Shows
Negative margins at Rumble point to cost pressures outpacing revenue. In media and entertainment companies, this condition is structural rather than transient - until operating economics stabilize, earnings-based valuation metrics are less informative. Conservative leverage at 0.0 gives Rumble significant balance-sheet flexibility to support future investment or weather economic stress.
Combined Signal Overview
The financial profile frames Rumble Inc as a business currently operating below profitability breakeven, where operating costs tied to the underlying business model outpace revenue in the Interactive Media & Services sector. With margins below zero, the core issue is that Rumble's cost structure exceeds its revenue generation. Until that reverses, earnings-based metrics like P/E carry limited analytical weight, and the valuation case hinges on whether operating economics can be restored. Until Rumble demonstrates that subscriber retention, content monetization trends, and advertising demand through economic cycles can support consistent profitability, the market is likely to continue discounting the stock relative to media and entertainment companies with more established earnings power.
The analysis above provides a structured baseline for Rumble Inc that becomes more informative as new data arrives. With margins currently negative, the critical question is whether the path to profitability is supported by revenue trends and cost discipline.
Valuation Framework, Methodology & Assumptions
Rumble is a small-cap equity in Interactive Media & Services, Internet Content & Information, Communication Services categories. Pricing efficiency is compared to peer dispersion. For Rumble, the leading valuation metrics are P/B of 5.57; additional context comes from P/S of 16.02, enterprise value (TTM) of 1.3 billion.
Rumble Inc metrics are compiled from periodic company reporting and market reference feeds and normalized before display. Analyst inputs may be included when coverage is available. Valuation outputs are model-derived and depend on published assumptions and reference inputs.
The analysis above is generated by quantitative models and is provided for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an endorsement to buy or sell any security. All investing involves risk, including the possible loss of principal. Consult a qualified financial advisor before making investment decisions. See our Terms of Use for full details.
Financial data referenced in this analysis is derived from publicly available SEC filings, audited financial statements, and third-party market data providers. The intrinsic value estimate is generated by Macroaxis quantitative models that incorporate fundamental analysis, technical indicators, and risk metrics.
The methodology combines multiple analytical inputs:
- Fundamental analysis - financial statements, profitability ratios, debt structure, and cash flow metrics sourced from SEC filings and public financial reports
- Technical indicators - historical price patterns, momentum signals, and volatility measures
- Risk assessment - probability of bankruptcy models, market risk metrics, and downside scenario analysis
- Peer comparison - relative valuation against industry peers using standardized multiples
Model outputs are refreshed periodically as new financial data becomes available. Past model performance is not indicative of future results. The intrinsic value estimate reflects a point-in-time calculation and should be considered alongside other research and professional advice.
Data sourced from SEC filings (EDGAR), public financial statements, and market data providers.
Editorial review and methodology oversight provided by: Gabriel Shpitalnik, Member of Macroaxis Editorial Board
Rumble Current Valuation Indicators
The intrinsic value of Rumble Inc is estimated using multiple approaches, including discounted cash flow analysis, relative valuation multiples, and balance sheet-based methods, each reflecting different assumptions about earnings durability, capital structure, and future cash generation. The business currently sits in the Technology sector and the Software—Application industry. Current pricing suggests the market is discounting specific expectations about growth trajectory, margin stability, and capital allocation. Reported values are derived from company filings, audited financial statements, and market data, and are standardized within Macroaxis quantitative models for consistency. Model outputs reflect a point-in-time estimate based on available data and assumptions and should be interpreted alongside changes in operating performance, market conditions, and forward expectations.