Cracker Barrel Company Leadership

CBRL Stock  USD 33.74  0.07  0.21%   
Cracker Barrel employs about 76.7 K people. The company is managed by 20 executives with a total tenure of roughly 39 years, averaging almost 1.0 years of service per executive, having 3836.5 employees per reported executive. Inspection of Cracker Barrel's management performance can provide insight into the company performance.
Sandra Cochran  CEO
CEO and President Director and Member of Executive Committee
Laura Daily  President
Senior Vice President - Retail

Insider Sentiment 50

 Impartial

 
Selling
 
Buying

Latest Trades

2026-01-05Tim MooreDisposed @ 26.55
2025-12-31Tim MooreAcquired @ 25.4
2025-12-29Gmt Capital CorpDisposed 42400 @ 25.56View
2025-12-23Gmt Capital CorpDisposed 42400 @ 26.03View
2025-12-19Gmt Capital CorpDisposed 42400 @ 26.37View
2025-12-16Tim MooreAcquired @ 25.98
2025-12-10Tim MooreDisposed @ 27.95
2025-12-09Tim MooreAcquired @ 27
2025-12-08Gmt Capital CorpDisposed 42400 @ 26.89View
2025-12-03Gmt Capital CorpDisposed 42400 @ 28.6View
2025-12-02Gmt Capital CorpDisposed 84700 @ 28.15View
2025-11-28Tim MooreDisposed @ 28.86
2025-11-20Tim MooreAcquired @ 25.97
2025-05-07Gmt Capital CorpAcquired 53000 @ 44.6View
2025-05-01Gmt Capital CorpAcquired 35607 @ 42.77View
2025-04-29Gmt Capital CorpAcquired 53000 @ 41.84View
2025-04-25Gmt Capital CorpAcquired 53000 @ 43.03View
2025-04-22Gmt Capital CorpAcquired 26500 @ 43.84View
Monitoring Cracker Barrel's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.

Acquired vs Disposed

Filed vs Not Filed

Insider sentiment refers to the collective sentiment or feeling of Cracker Barrel's insiders - typically its officers, directors, and beneficial owners holding more than a certain percentage of the company's stock - about the future prospects of Cracker Barrel Old. This sentiment is often gauged based on the trading activities of these insiders. If insiders are purchasing more shares of their own company, it may be interpreted as a bullish sentiment, indicating that they believe Cracker Barrel's stock will rise in value. Conversely, if insiders are selling shares, it might be seen as bearish, suggesting they expect the stock price to drop.
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Cracker Barrel Old. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in inflation.

Cracker Barrel's Workforce Through the Years

Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Cracker Barrel's future performance. Based on our forecasts, it is anticipated that Cracker will maintain a workforce of about 76730 employees by March 2026.
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes

Cracker Barrel's latest congressional trading

Congressional trading in companies like Cracker Barrel Old, is subject to rigorous scrutiny to prevent conflicts of interest and insider trading. This is governed by multiple SEC regulations which were established to foster transparency and deter members of Congress from leveraging non-public information for personal gain. This oversight helps maintain public trust and ensures that investments in Cracker Barrel by those in governmental positions are based on the same information available to the general public.
2026-01-26Representative Tim MooreAcquired $50K to $100KVerify
2026-01-08Representative Tim MooreAcquired $15K to $50KVerify
2025-12-22Representative Tim MooreAcquired $15K to $50KVerify
2025-12-03Representative Tim MooreAcquired $15K to $50KVerify

Cracker Barrel Management Team Effectiveness

The company has return on total asset (ROA) of 0.0109 % which means that it generated a profit of $0.0109 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.0389 %, meaning that it created $0.0389 on every $100 dollars invested by stockholders. Cracker Barrel's management efficiency ratios could be used to measure how well Cracker Barrel manages its routine affairs as well as how well it operates its assets and liabilities. The value of Return On Tangible Assets is estimated to slide to 0.02. The value of Return On Capital Employed is expected to slide to 0.03. At this time, Cracker Barrel's Intangible Assets are quite stable compared to the past year. Net Tangible Assets is expected to rise to about 476.4 M this year, although the value of Non Current Assets Total will most likely fall to about 1.1 B.
Common Stock Shares Outstanding is expected to rise to about 31.7 M this year. Net Income Applicable To Common Shares is expected to rise to about 131.6 M this yearThe majority of Cracker Barrel Old outstanding shares are owned by other corporate entities. These outside corporations are usually referred to as non-private investors looking to acquire positions in Cracker Barrel Old to benefit from reduced commissions. Consequently, institutional investors are subject to a different set of regulations than regular investors in Cracker Barrel. Please pay attention to any change in the institutional holdings of Cracker Barrel Old as this could imply that something significant has changed or is about to change at the company. On January 26, 2026, Representative Tim Moore of US Congress acquired $50k to $100k worth of Cracker Barrel Old's common stock.
 
Shares in Circulation  
First Issued
1985-09-30
Previous Quarter
22.5 M
Current Value
22.3 M
Avarage Shares Outstanding
39.4 M
Quarterly Volatility
15.8 M
 
Black Monday
 
Oil Shock
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Some institutional investors establish a significant position in stocks such as Cracker Barrel in order to find ways to drive up its value. Retail investors, on the other hand, need to know that institutional holders can own millions of shares of Cracker Barrel, and when they decide to sell, the stock will often sell-off, which may instantly impact shareholders' value. So, traders who get in early or near the beginning of the institutional investor's buying cycle could potentially generate profits.

Cracker Barrel Workforce Comparison

Cracker Barrel Old is number one stock in number of employees category among its peers. The total workforce of Consumer Discretionary industry is currently estimated at about 214,758. Cracker Barrel totals roughly 76,730 in number of employees claiming about 36% of stocks in Consumer Discretionary industry.

Cracker Barrel Insider Trading History

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Cracker Barrel insiders, such as employees or executives, is commonly permitted as long as it does not rely on Cracker Barrel's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Cracker Barrel insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2025-12-01
0.8462
11
13
 51,764 
 593,500 
2025-09-01
0.96
24
25
 185,646 
 35,755 
2024-12-01
9.0
9
1
 27,807 
 1,632 
2024-09-01
0.7297
27
37
 168,772 
 15,576 
2024-06-01
1.0
1
1
 1,488 
 0.00 
2024-03-01
0.5
1
2
 687.00 
 1,271 
2023-09-01
0.4783
11
23
 105,064 
 44,751 
2022-09-01
0.4545
15
33
 46,039 
 46,751 
2022-03-01
0.3333
1
3
 530.00 
 2,507 
2021-12-01
6.0
12
2
 13,343 
 0.00 
2021-09-01
1.2143
17
14
 55,547 
 33,108 
2021-06-01
1.0
1
1
 407.00 
 746.00 
2020-09-01
0.9524
20
21
 63,584 
 38,681 
2019-12-01
1.8
9
5
 7,066 
 3,693 
2019-09-01
0.7391
17
23
 32,132 
 799,780 
2019-03-01
0.0417
1
24
 553.00 
 796,924 
2018-12-01
0.5
8
16
 5,508 
 421,085 
2018-09-01
1.0556
19
18
 51,642 
 38,405 
2017-12-01
9.0
9
1
 6,243 
 274.00 
2017-09-01
1.4286
20
14
 66,078 
 61,438 
2017-06-01
1.0
1
1
 92.00 
 0.00 
2016-12-01
3.0
15
5
 18,725 
 44,360 
2016-09-01
0.5556
10
18
 73,736 
 37,520 
2016-06-01
1.0
2
2
 5,000 
 600.00 
2016-03-01
0.6667
2
3
 4,000 
 6,000 
2015-12-01
4.0
8
2
 6,437 
 1,364 
2015-09-01
0.7778
14
18
 90,515 
 82,821 
2015-06-01
0.6667
2
3
 2,000 
 3,804 
2015-03-01
0.375
3
8
 3,001 
 18,650 
2014-12-01
4.5
9
2
 8,163 
 556.46 
2014-09-01
0.5789
11
19
 100,326 
 94,430 
2014-03-01
0.5
1
2
 500.00 
 2,238 
2013-12-01
8.0
8
1
 7,065 
 420.00 
2013-09-01
1.0
16
16
 189,453 
 255,607 
2013-06-01
0.6
3
5
 7,373 
 14,373 
2013-03-01
0.5
2
4
 7,000 
 10,089 
2012-12-01
1.0741
29
27
 700,270 
 465,686 
2012-09-01
0.5484
17
31
 271,849 
 312,342 
2012-06-01
1.6
24
15
 344,588 
 24,930 
2012-03-01
1.2069
35
29
 1,765,879 
 522,885 
2011-12-01
1.0
12
12
 51,411 
 88,788 
2011-09-01
0.5714
12
21
 87,510 
 58,514 
2011-06-01
0.3
3
10
 7,000 
 10,700 
2011-03-01
0.8
4
5
 62,500 
 23,404 
2010-12-01
0.5532
26
47
 423,179 
 817,156 
2010-09-01
2.25
18
8
 342,093 
 22,496 
2010-06-01
0.7222
13
18
 77,729 
 116,798 
2010-03-01
0.5294
9
17
 44,352 
 83,217 
2009-12-01
1.3333
8
6
 23,638 
 17,509 
2009-09-01
1.0
4
4
 21,106 
 1,406 
2009-06-01
0.3333
1
3
 3,506 
 9,012 
2008-09-01
1.5
6
4
 44,425 
 6,716 
2007-09-01
2.4
12
5
 81,496 
 14,597 
2007-03-01
0.5455
12
22
 147,474 
 249,752 
2006-12-01
4.5
18
4
 44,528 
 22,220 
2006-09-01
2.3333
7
3
 13,869 
 20,823 
2005-12-01
14.0
14
1
 21,000 
 5,000 
2005-09-01
1.6667
10
6
 74,934 
 16,582 
2005-03-01
0.4
2
5
 4,869 
 17,671 
2004-12-01
1.8
9
5
 20,288 
 100,752 
2004-09-01
0.75
9
12
 77,697 
 153,909 
2003-12-01
0.6552
38
58
 766,079 
 1,802,843 

Cracker Barrel Notable Stakeholders

A Cracker Barrel stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Cracker Barrel often face trade-offs trying to please all of them. Cracker Barrel's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Cracker Barrel's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Sandra CochranCEO and President Director and Member of Executive CommitteeProfile
Julie MasinoCEO PresidentProfile
Laura DailySenior Vice President - RetailProfile
Douglas CouvillionVice President - Supply Chain & Quality AssuranceProfile
Richard JDGeneral VPProfile
Brian VaclavikController VPProfile
Craig PommellsVP OfficerProfile
Jennifer TateVP OfficerProfile
Cammie SpillyardsSchaeferSenior OperationsProfile
Jessica HazelDirector RelationsProfile
Bruce HoffmeisterSenior OfficerProfile
Adam HananManager RelationsProfile
William MoretonAdvisorProfile
Sherri MooreVice ServicesProfile
Jim SpurginSenior OfficerProfile
Sarah MooreSenior OfficerProfile
Christopher EdwardsSenior OfficerProfile
Douglas HiselSenior OperationsProfile
Kaleb JohannesVice RelationsProfile
Donna RobertsSenior OfficerProfile
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About Cracker Barrel Management Performance

The success or failure of an entity such as Cracker Barrel Old often depends on how effective the management is. Cracker Barrel management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Cracker management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Cracker management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.02  0.02 
Return On Capital Employed 0.03  0.03 
Return On Assets 0.02  0.02 
Return On Equity 0.09  0.09 

Cracker Barrel Workforce Analysis

Traditionally, organizations such as Cracker Barrel use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Cracker Barrel within its industry.

Cracker Barrel Manpower Efficiency

Return on Cracker Barrel Manpower

Revenue Per Employee45.4K
Revenue Per Executive174.2M
Net Income Per Employee604
Net Income Per Executive2.3M
When determining whether Cracker Barrel Old is a strong investment it is important to analyze Cracker Barrel's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Cracker Barrel's future performance. For an informed investment choice regarding Cracker Stock, refer to the following important reports:
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Cracker Barrel Old. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in inflation.
You can also try the Stocks Directory module to find actively traded stocks across global markets.
Is Hotels, Restaurants & Leisure space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Cracker Barrel. Projected growth potential of Cracker fundamentally drives upward valuation adjustments. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Cracker Barrel assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth
(0.64)
Dividend Share
1
Earnings Share
0.74
Revenue Per Share
154.28
Quarterly Revenue Growth
(0.06)
Understanding Cracker Barrel Old requires distinguishing between market price and book value, where the latter reflects Cracker's accounting equity. The concept of intrinsic value - what Cracker Barrel's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Market sentiment, economic cycles, and investor behavior can push Cracker Barrel's price substantially above or below its fundamental value.
It's important to distinguish between Cracker Barrel's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Cracker Barrel should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Cracker Barrel's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.