Salesforce Company Leadership
| CRM Stock | USD 193.73 5.71 2.86% |
About 74% of Salesforce's corporate insiders are selling. The analysis of insider sentiment suggests that many Salesforce insiders are, at present, alarmed. Salesforce employs about 76.5 K people. The company is managed by 48 executives with a total tenure of roughly 256 years, averaging almost 5.0 years of service per executive, having 1592.77 employees per reported executive.
| Bret Taylor Chairman Co-Chief Executive Officer, Vice Chairman of the Board |
| Marc Benioff Chairman Chairman of the Board, Co-Chief Executive Officer, Co-Founder |
Insider Sentiment 26
Mostly Selling
Selling | Buying |
Latest Trades
| 2026-01-14 | Neelie Kroes | Disposed 3893 @ 238.7 | View | ||
| 2025-12-29 | Markwayne Mullin | Acquired @ 266.29 | |||
| 2025-12-17 | David Blair Kirk | Acquired 1936 @ 258.64 | View | ||
| 2025-12-16 | Julia Letlow | Disposed @ 255.22 | |||
| 2025-12-05 | G Mason Morfit | Acquired 96000 @ 260.58 | View | ||
| 2025-12-02 | Parker Harris | Disposed 134662 @ 234.7 | View | ||
| 2025-11-13 | John Boozman | Disposed @ 240.13 | |||
| 2025-11-10 | Ro Khanna | Acquired @ 241.6 | |||
| 2025-11-03 | Ro Khanna | Acquired @ 261.32 | |||
| 2025-10-31 | Marc Benioff | Disposed 2250 @ 258.2 | View | ||
| 2025-10-29 | Marc Benioff | Disposed 2250 @ 252.04 | View | ||
| 2025-10-27 | Marc Benioff | Disposed 2250 @ 256.13 | View | ||
| 2025-10-24 | Marc Benioff | Disposed 2250 @ 255.56 | View | ||
| 2025-10-22 | Marc Benioff | Disposed 2250 @ 259.01 | View | ||
| 2025-10-20 | Marc Benioff | Disposed 2250 @ 252.28 | View | ||
| 2025-10-17 | Marc Benioff | Disposed 2250 @ 244.64 | View | ||
| 2025-10-15 | Marc Benioff | Disposed 2250 @ 238.37 | View | ||
| 2025-10-13 | Marc Benioff | Disposed 2250 @ 245.91 | View | ||
| 2025-10-10 | Marc Benioff | Disposed 2250 @ 243.6 | View |
Monitoring Salesforce's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Acquired vs Disposed
Filed vs Not Filed
Insider sentiment refers to the collective sentiment or feeling of Salesforce's insiders - typically its officers, directors, and beneficial owners holding more than a certain percentage of the company's stock - about the future prospects of Salesforce. This sentiment is often gauged based on the trading activities of these insiders. If insiders are purchasing more shares of their own company, it may be interpreted as a bullish sentiment, indicating that they believe Salesforce's stock will rise in value. Conversely, if insiders are selling shares, it might be seen as bearish, suggesting they expect the stock price to drop.
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Salesforce's Workforce Through the Years
Please note that employee historical analysis has become an increasingly important factor for investors assessing the risk associated with Salesforce's future performance. Based on our forecasts, it is anticipated that Salesforce will maintain a workforce of about 76450 employees by March 2026.Salesforce's latest congressional trading
Congressional trading in companies like Salesforce, is subject to rigorous scrutiny to prevent conflicts of interest and insider trading. This is governed by multiple SEC regulations which were established to foster transparency and deter members of Congress from leveraging non-public information for personal gain. This oversight helps maintain public trust and ensures that investments in Salesforce by those in governmental positions are based on the same information available to the general public.
| 2026-02-03 | Representative David Taylor | Acquired Under $15K | Verify | ||
| 2026-01-16 | Senator Markwayne Mullin | Acquired $15K to $50K | Verify | ||
| 2026-01-15 | Senator Markwayne Mullin | Acquired $15K to $50K | Verify | ||
| 2025-12-08 | Senator John Boozman | Acquired Under $15K | Verify | ||
| 2025-12-07 | Senator John Boozman | Acquired Under $15K | Verify | ||
| 2025-11-14 | Representative Tony Wied | Acquired $100K to $250K | Verify | ||
| 2025-10-03 | Representative Ro Khanna | Acquired Under $15K | Verify | ||
| 2025-09-17 | Representative David Taylor | Acquired Under $15K | Verify | ||
| 2025-09-12 | Representative Valerie Hoyle | Acquired Under $15K | Verify | ||
| 2025-05-14 | Senator John Boozman | Acquired Under $15K | Verify | ||
| 2025-02-07 | Senator John Boozman | Acquired Under $15K | Verify | ||
| 2024-12-02 | Representative Jonathan Jackson | Acquired $15K to $50K | Verify | ||
| 2024-11-29 | Representative Jonathan Jackson | Acquired $15K to $50K | Verify | ||
| 2024-08-12 | Representative Jonathan Jackson | Acquired $15K to $50K | Verify | ||
| 2024-04-07 | Representative Josh Gottheimer | Acquired Under $15K | Verify | ||
| 2024-01-07 | Representative Josh Gottheimer | Acquired Under $15K | Verify | ||
| 2023-10-31 | Senator Markwayne Mullin | Acquired Under $15K | Verify | ||
| 2023-10-11 | Senator Markwayne Mullin | Acquired $15K to $50K | Verify | ||
| 2023-07-27 | Representative Pete Sessions | Acquired Under $15K | Verify | ||
| 2023-07-07 | Representative Jonathan Jackson | Acquired $15K to $50K | Verify | ||
| 2023-03-09 | Representative Dwight Evans | Acquired Under $15K | Verify | ||
| 2022-12-21 | Representative Alan S Lowenthal | Acquired Under $15K | Verify | ||
| 2022-10-01 | Representative Alan S Lowenthal | Acquired Under $15K | Verify | ||
| 2021-08-05 | Representative Marie Newman | Acquired $15K to $50K | Verify | ||
| 2021-07-09 | Representative Marie Newman | Acquired $15K to $50K | Verify | ||
| 2020-09-04 | Representative Alan S Lowenthal | Acquired $0 - $1,000 | Verify | ||
| 2020-06-12 | Representative Alan S Lowenthal | Acquired Under $15K | Verify | ||
| 2019-07-11 | Representative Nancy Pelosi | Acquired $100K to $250K | Verify | ||
| 2018-11-27 | Representative David E Price | Acquired Under $15K | Verify | ||
| 2014-02-14 | Senator Susan M Collins | Acquired Under $15K | Verify | ||
| 2014-02-13 | Senator Susan M Collins | Acquired Under $15K | Verify |
Salesforce Management Team Effectiveness
The company has Return on Asset of 0.0595 % which means that on every $100 spent on assets, it made $0.0595 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.1218 %, implying that it generated $0.1218 on every 100 dollars invested. Salesforce's management efficiency ratios could be used to measure how well Salesforce manages its routine affairs as well as how well it operates its assets and liabilities. At this time, Salesforce's Return On Capital Employed is very stable compared to the past year. As of the 5th of February 2026, Return On Assets is likely to grow to 0.06, while Return On Tangible Assets are likely to drop 0.12. At this time, Salesforce's Intangible Assets are very stable compared to the past year. As of the 5th of February 2026, Fixed Asset Turnover is likely to grow to 9.54, while Deferred Long Term Asset Charges is likely to drop about 21 M.As of the 5th of February 2026, Net Income Applicable To Common Shares is likely to grow to about 7.5 B, while Common Stock Shares Outstanding is likely to drop about 659.3 M. Salesforce shows a total of 937 Million outstanding shares. The majority of Salesforce outstanding shares are owned by institutional holders. These institutional investors are usually referred to as non-private investors looking to take positions in Salesforce to benefit from reduced commissions. Consequently, institutions are subject to a different set of regulations than regular investors in Salesforce. Please pay attention to any change in the institutional holdings of Salesforce as this could imply that something significant has changed or is about to change at the company. Please note that on February 3, 2026, Representative David Taylor of US Congress acquired under $15k worth of Salesforce's common stock.
Shares in Circulation | First Issued 2003-06-30 | Previous Quarter 962 M | Current Value 962 M | Avarage Shares Outstanding 676.9 M | Quarterly Volatility 204.1 M |
Salesforce Workforce Comparison
Salesforce is rated third in number of employees category among its peers. The total workforce of Information Technology industry is currently estimated at about 706,923. Salesforce retains roughly 76,453 in number of employees claiming about 11% of equities under Information Technology industry.
Salesforce Profit Margins
The company has Net Profit Margin of 0.18 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.24 %, which entails that for every 100 dollars of revenue, it generated $0.24 of operating income.| Current Value | Last Year | Change From Last Year | 10 Year Trend | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross Profit Margin | 0.6 | 0.69 |
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Salesforce Insider Trading History
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Salesforce insiders, such as employees or executives, is commonly permitted as long as it does not rely on Salesforce's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Salesforce insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
| Buy/Sell Ratio | # Purchases Trades | # Sales Trades | Total Shares Purchased | Total Shares Sold | |
|---|---|---|---|---|---|
| 2026-03-01 | 1.75 | 14 | 8 | 21,718 | 9,510 |
| 2025-12-01 | 0.2242 | 50 | 223 | 300,468 | 398,740 |
| 2025-09-01 | 0.2153 | 93 | 432 | 262,697 | 378,168 |
| 2025-06-01 | 0.5636 | 31 | 55 | 87,129 | 582,463 |
| 2025-03-01 | 0.7907 | 68 | 86 | 349,949 | 177,127 |
| 2024-12-01 | 0.3533 | 53 | 150 | 652,787 | 2,621,910 |
| 2024-09-01 | 0.3586 | 52 | 145 | 105,314 | 201,776 |
| 2024-06-01 | 0.1361 | 66 | 485 | 789,245 | 1,299,204 |
| 2024-03-01 | 0.1702 | 89 | 523 | 970,331 | 1,933,548 |
| 2023-12-01 | 0.1501 | 62 | 413 | 519,079 | 2,481,622 |
| 2023-09-01 | 0.1822 | 78 | 428 | 435,424 | 1,871,009 |
| 2023-06-01 | 0.4748 | 66 | 139 | 443,767 | 1,818,678 |
| 2023-03-01 | 0.2771 | 110 | 397 | 313,197 | 484,917 |
| 2022-12-01 | 0.2314 | 56 | 242 | 306,994 | 892,398 |
| 2022-09-01 | 0.1939 | 95 | 490 | 171,276 | 468,496 |
| 2022-06-01 | 0.1802 | 102 | 566 | 761,296 | 1,690,935 |
| 2022-03-01 | 0.2417 | 146 | 604 | 1,610,106 | 1,111,240 |
| 2021-12-01 | 0.3154 | 82 | 260 | 706,242 | 1,435,890 |
| 2021-09-01 | 0.2246 | 128 | 570 | 1,461,204 | 3,088,594 |
| 2021-06-01 | 0.2107 | 71 | 337 | 592,321 | 1,150,697 |
| 2021-03-01 | 0.3277 | 78 | 238 | 1,171,621 | 364,956 |
| 2020-12-01 | 0.2124 | 55 | 259 | 151,713 | 661,227 |
| 2020-09-01 | 0.1017 | 111 | 1091 | 743,334 | 2,047,558 |
| 2020-06-01 | 0.2278 | 146 | 641 | 3,108,702 | 2,070,496 |
| 2020-03-01 | 0.1945 | 107 | 550 | 700,215 | 2,014,904 |
| 2019-12-01 | 0.1753 | 51 | 291 | 528,459 | 1,042,444 |
| 2019-09-01 | 0.1302 | 41 | 315 | 126,485 | 655,394 |
| 2019-06-01 | 0.1549 | 66 | 426 | 174,482 | 750,662 |
| 2019-03-01 | 0.2341 | 103 | 440 | 1,693,264 | 961,543 |
| 2018-12-01 | 0.1627 | 83 | 510 | 527,517 | 1,313,456 |
| 2018-09-01 | 0.2073 | 74 | 357 | 546,371 | 1,605,610 |
| 2018-06-01 | 0.206 | 75 | 364 | 602,368 | 1,656,761 |
| 2018-03-01 | 0.2842 | 81 | 285 | 2,000,383 | 779,737 |
| 2017-12-01 | 0.526 | 81 | 154 | 736,648 | 1,762,472 |
| 2017-09-01 | 0.3978 | 72 | 181 | 507,745 | 1,432,038 |
| 2017-06-01 | 0.3807 | 126 | 331 | 1,344,796 | 3,303,077 |
| 2017-03-01 | 0.3948 | 107 | 271 | 1,094,624 | 2,509,432 |
| 2016-12-01 | 0.4039 | 82 | 203 | 2,338,975 | 1,818,931 |
| 2016-09-01 | 0.3907 | 109 | 279 | 891,584 | 2,700,036 |
| 2016-06-01 | 0.2796 | 78 | 279 | 654,702 | 2,232,928 |
| 2016-03-01 | 0.1809 | 53 | 293 | 154,744 | 1,468,827 |
| 2015-12-01 | 0.3223 | 78 | 242 | 2,865,887 | 1,666,825 |
| 2015-09-01 | 0.2508 | 75 | 299 | 566,357 | 2,116,124 |
| 2015-06-01 | 0.2681 | 63 | 235 | 429,335 | 1,741,100 |
| 2015-03-01 | 0.2785 | 44 | 158 | 216,591 | 1,174,520 |
| 2014-12-01 | 0.2637 | 77 | 292 | 4,237,320 | 2,114,526 |
| 2014-09-01 | 0.2548 | 53 | 208 | 796,316 | 1,996,590 |
| 2014-06-01 | 0.4091 | 45 | 110 | 151,703 | 1,820,426 |
| 2014-03-01 | 0.5625 | 45 | 80 | 267,212 | 481,241 |
| 2013-12-01 | 0.678 | 80 | 118 | 3,619,283 | 1,390,741 |
| 2013-09-01 | 0.5825 | 60 | 103 | 883,737 | 1,773,901 |
| 2013-06-01 | 0.4957 | 57 | 115 | 424,220 | 652,770 |
| 2013-03-01 | 0.4606 | 76 | 165 | 182,644 | 491,928 |
| 2012-12-01 | 0.5116 | 88 | 172 | 1,745,493 | 2,068,637 |
| 2012-09-01 | 0.4396 | 40 | 91 | 56,848 | 279,222 |
| 2012-06-01 | 0.5517 | 48 | 87 | 86,469 | 369,541 |
| 2012-03-01 | 0.5963 | 65 | 109 | 200,525 | 362,639 |
| 2011-12-01 | 0.6629 | 59 | 89 | 764,634 | 351,369 |
| 2011-09-01 | 0.567 | 55 | 97 | 77,818 | 144,815 |
| 2011-06-01 | 0.5143 | 72 | 140 | 105,805 | 335,063 |
| 2011-03-01 | 0.6701 | 65 | 97 | 78,848 | 170,365 |
| 2010-12-01 | 0.2829 | 86 | 304 | 469,814 | 1,374,574 |
| 2010-09-01 | 0.1839 | 41 | 223 | 187,136 | 1,132,154 |
| 2010-06-01 | 0.1689 | 37 | 219 | 110,416 | 994,209 |
| 2010-03-01 | 0.3364 | 73 | 217 | 327,303 | 1,327,306 |
| 2009-12-01 | 0.3677 | 82 | 223 | 884,064 | 822,896 |
| 2009-09-01 | 0.3448 | 40 | 116 | 122,459 | 230,804 |
| 2009-06-01 | 0.48 | 36 | 75 | 52,676 | 151,403 |
| 2009-03-01 | 0.3136 | 37 | 118 | 83,464 | 496,165 |
| 2008-12-01 | 1.3721 | 59 | 43 | 1,271,661 | 21,779 |
| 2008-09-01 | 0.1698 | 45 | 265 | 89,360 | 521,400 |
| 2008-06-01 | 0.0897 | 34 | 379 | 58,761 | 857,220 |
| 2008-03-01 | 0.1225 | 55 | 449 | 759,681 | 907,110 |
| 2007-12-01 | 0.0719 | 55 | 765 | 312,398 | 1,466,778 |
| 2007-09-01 | 0.0836 | 55 | 658 | 216,646 | 1,712,667 |
| 2007-06-01 | 0.0534 | 37 | 693 | 120,588 | 1,612,746 |
| 2007-03-01 | 0.0577 | 44 | 762 | 492,454 | 2,122,269 |
| 2006-12-01 | 0.0144 | 44 | 3045 | 664,540 | 2,284,600 |
| 2006-09-01 | 0.006 | 27 | 4511 | 484,000 | 1,847,650 |
| 2006-06-01 | 0.0079 | 32 | 4037 | 370,176 | 1,849,600 |
| 2006-03-01 | 0.0066 | 27 | 4063 | 569,500 | 2,406,428 |
| 2005-12-01 | 0.0119 | 37 | 3102 | 1,062,380 | 3,558,981 |
| 2005-09-01 | 0.0178 | 23 | 1289 | 209,000 | 1,781,068 |
| 2005-06-01 | 0.0274 | 43 | 1568 | 329,000 | 2,050,859 |
| 2005-03-01 | 0.0644 | 49 | 761 | 507,000 | 864,550 |
| 2004-12-01 | 0.2 | 4 | 20 | 112,500 | 625,535 |
| 2004-06-01 | 0.3929 | 11 | 28 | 24,852,955 | 49,258,505 |
Salesforce Notable Stakeholders
A Salesforce stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Salesforce often face trade-offs trying to please all of them. Salesforce's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Salesforce's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
| Bret Taylor | Co-Chief Executive Officer, Vice Chairman of the Board | Profile | |
| Marc Benioff | Chairman of the Board, Co-Chief Executive Officer, Co-Founder | Profile | |
| Nathalie Scardino | President Officer | Profile | |
| Srinivas Tallapragada | President, Chief Engineering Officer | Profile | |
| Cynthia Robbins | Executive Vice President - Global Employee Success | Profile | |
| Amy Weaver | President, Legal & Corporate Affairs and General Counsel | Profile | |
| Alexandre Dayon | President and Chief Strategy Officer | Profile | |
| Sabastian Niles | President Officer | Profile | |
| Ariel Kelman | President Officer | Profile | |
| Miguel Milano | President Officer | Profile | |
| CPA CPA | Chief President | Profile | |
| Robin CPA | Chief President | Profile | |
| Joseph Allanson | Executive Vice President, Chief Accounting Officer, Controller | Profile | |
| Amy JD | President CFO | Profile | |
| David Schmaier | President Officer | Profile | |
| Stephen Fisher | Executive President,CPO | Profile | |
| Brian Millham | President COO | Profile | |
| Mark Hawkins | President, Chief Financial Officer and Principal Financial Officer | Profile | |
| John Roos | Independent Director | Profile | |
| Parker Harris | Co-Founder, Chief Technology Officer, Director | Profile | |
| Susan Wojcicki | Independent Director | Profile | |
| Alan Hassenfeld | Independent Director | Profile | |
| Bernard Tyson | Independent Director | Profile | |
| Craig Conway | Independent Director | Profile | |
| Neelie Kroes | Independent Director | Profile | |
| Robin Washington | Independent Director | Profile | |
| Maynard Webb | Independent Director | Profile | |
| Colin Powell | Independent Director | Profile | |
| Sanford Robertson | Lead Independent Director | Profile | |
| Paula Goldman | VP Officer | Profile | |
| Sundeep Reddy | Executive Vice President Chief Accounting Officer | Profile | |
| Gavin Patterson | President Chief Revenue Officer | Profile | |
| Kendall Collins | Chief Benioff | Profile | |
| Suzanne DiBianca | Executive Officer | Profile | |
| Joe Allanson | Chief Accounting Officer, Corporate Controller | Profile | |
| Laura Alber | Director | Profile | |
| Lori Martinez | Executive Officer | Profile | |
| Brent Hyder | President Chief People Officer | Profile | |
| Juan Perez | Chief Officer | Profile | |
| Bill Patterson | Executive Applications | Profile | |
| Sarah Franklin | Pres Officer | Profile | |
| Andy White | Senior Technology | Profile | |
| Michael Spencer | Executive Relations | Profile | |
| John JD | Executive Ventures | Profile | |
| Sanket Atal | Senior India | Profile | |
| Oscar Munoz | Director | Profile | |
| Vala Afshar | Chief Evangelist | Profile | |
| Polly Sumner | Chief Officer | Profile |
About Salesforce Management Performance
The success or failure of an entity such as Salesforce often depends on how effective the management is. Salesforce management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Salesforce management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Salesforce management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | 0.13 | 0.12 | |
| Return On Capital Employed | 0.09 | 0.09 | |
| Return On Assets | 0.05 | 0.06 | |
| Return On Equity | 0.09 | 0.10 |
Salesforce Workforce Analysis
Traditionally, organizations such as Salesforce use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Salesforce within its industry.Salesforce Manpower Efficiency
Return on Salesforce Manpower
| Revenue Per Employee | 495.7K | |
| Revenue Per Executive | 789.5M | |
| Net Income Per Employee | 81.1K | |
| Net Income Per Executive | 129.1M | |
| Working Capital Per Employee | 22.9K | |
| Working Capital Per Executive | 36.4M |
Check out Trending Equities to better understand how to build diversified portfolios, which includes a position in Salesforce. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in inflation. To learn how to invest in Salesforce Stock, please use our How to Invest in Salesforce guide.You can also try the Aroon Oscillator module to analyze current equity momentum using Aroon Oscillator and other momentum ratios.
Will Application Software sector continue expanding? Could Salesforce diversify its offerings? Factors like these will boost the valuation of Salesforce. Projected growth potential of Salesforce fundamentally drives upward valuation adjustments. Accurate valuation requires analyzing both current fundamentals and future growth trajectories. Every Salesforce data point contributes insight, yet successful analysis hinges on identifying the most consequential variables.
Quarterly Earnings Growth 0.386 | Dividend Share 1.648 | Earnings Share 7.48 | Revenue Per Share | Quarterly Revenue Growth 0.086 |
Understanding Salesforce requires distinguishing between market price and book value, where the latter reflects Salesforce's accounting equity. The concept of intrinsic value - what Salesforce's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Seasoned market participants apply comprehensive analytical frameworks to derive fundamental worth and identify mispriced opportunities. Market sentiment, economic cycles, and investor behavior can push Salesforce's price substantially above or below its fundamental value.
It's important to distinguish between Salesforce's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Salesforce should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Salesforce's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.