GoPro Company Leadership
| GPRO Stock | USD 1.37 0.03 2.14% |
GoPro's insiders are aggressively selling. The analysis of insiders' sentiment of trading GoPro Inc stock suggests that virtually all insiders are panicking at this time. GoPro employs about 696 people. The company is managed by 16 executives with a total tenure of roughly 35 years, averaging almost 2.0 years of service per executive, having 43.5 employees per reported executive.
| Nicholas Woodman Chairman Founder, Chairman and CEO |
| Eve Saltman President Vice President Corporate/Business Development and General Counsel |
Insider Sentiment 0
Mostly Selling
Selling | Buying |
Latest Trades
| 2025-09-19 | William George Brumder | Disposed 12000 @ 2.49 | View | ||
| 2025-08-20 | Brian Mcgee | Disposed 150043 @ 1.24 | View | ||
| 2025-02-19 | Dean Jahnke | Disposed 6323 @ 0.86 | View |
Monitoring GoPro's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in GoPro Inc. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in real. GoPro Management Team Effectiveness
The company has return on total asset (ROA) of (0.0762) % which means that it has lost $0.0762 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (0.9195) %, meaning that it created substantial loss on money invested by shareholders. GoPro's management efficiency ratios could be used to measure how well GoPro manages its routine affairs as well as how well it operates its assets and liabilities. As of the 20th of January 2026, Return On Tangible Assets is likely to grow to -1.23. In addition to that, Return On Capital Employed is likely to grow to -0.79. At this time, GoPro's Intangibles To Total Assets are very stable compared to the past year. As of the 20th of January 2026, Debt To Assets is likely to grow to 0.28, while Intangible Assets are likely to drop about 5.1 M.As of the 20th of January 2026, Net Income Applicable To Common Shares is likely to grow to about 34.8 M, while Common Stock Shares Outstanding is likely to drop about 151.2 M. GoPro Inc has a total of 133.47 Million outstanding shares. 30% of GoPro Inc outstanding shares are owned by outside corporations. Institutional investors are typically referred to investors that purchase positions in a given stock to benefit from reduced commissions. Consequently, institutional investors are subject to different rules and regulations than regular investors. Please look out for any change in current institutional holding as this could mean something significant has changed at the company or is about to change. Please note that no matter how many assets the company holds, if the real value of the firm is less than the current market value, you may not be able to make money on it.
Shares in Circulation | First Issued 2012-09-30 | Previous Quarter 157.8 M | Current Value 158.9 M | Avarage Shares Outstanding 144.2 M | Quarterly Volatility 19.8 M |
GoPro Workforce Comparison
GoPro Inc is one of the top stocks in number of employees category among its peers. The total workforce of Consumer Discretionary industry is currently estimated at about 21,409. GoPro holds roughly 696 in number of employees claiming about 3% of stocks in Consumer Discretionary industry.
GoPro Profit Margins
The company has Profit Margin (PM) of (0.19) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.09) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.09.| Current Value | Last Year | Change From Last Year | 10 Year Trend | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross Profit Margin | 0.42 | 0.39 |
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GoPro Insider Trading
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific GoPro insiders, such as employees or executives, is commonly permitted as long as it does not rely on GoPro's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, GoPro insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Dean Jahnke 2 days ago Disposition of 792 shares by Dean Jahnke of GoPro at 1.35 subject to Rule 16b-3 | ||
Nicholas Woodman over two months ago Acquisition by Nicholas Woodman of 1129944 shares of GoPro at 1.77 subject to Rule 16b-3 | ||
Charles Lafrades over three months ago Disposition of 5548 shares by Charles Lafrades of GoPro at 1.35 subject to Rule 16b-3 | ||
Dean Jahnke over six months ago Disposition of 25676 shares by Dean Jahnke of GoPro at 2.49 subject to Rule 16b-3 | ||
Eve Saltman over six months ago Acquisition by Eve Saltman of 31032 shares of GoPro subject to Rule 16b-3 | ||
Dean Jahnke over six months ago Disposition of 13691 shares by Dean Jahnke of GoPro at 3.8575 subject to Rule 16b-3 | ||
Brian McGee over a year ago Disposition of 2116 shares by Brian McGee of GoPro at 1.7 subject to Rule 16b-3 | ||
Lurie Alexander J over a year ago Disposition of 61268 shares by Lurie Alexander J of GoPro at 1.3515 subject to Rule 16b-3 |
GoPro Notable Stakeholders
A GoPro stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as GoPro often face trade-offs trying to please all of them. GoPro's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting GoPro's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
| Nicholas Woodman | Founder, Chairman and CEO | Profile | |
| Eve Saltman | Vice President Corporate/Business Development and General Counsel | Profile | |
| Jason Stephenson | General President | Profile | |
| Dean Jahnke | Vice President Global Sales | Profile | |
| Brian CMA | CFO VP | Profile | |
| Brian McGee | CFO VP | Profile | |
| Robin Stoecker | Director Communications | Profile | |
| Vincent Nakayama | Senior Engineering | Profile | |
| Jalene CPA | VP Relations | Profile | |
| Rick Loughery | Vice Communications | Profile | |
| Charles Lafrades | Chief Officer | Profile | |
| Eve JD | Chief Development | Profile | |
| Tim Betry | Senior Places | Profile | |
| Christopher Clark | Vice Communications | Profile | |
| Kevin Hinge | VP Officer | Profile | |
| Pablo Lema | Senior Management | Profile |
About GoPro Management Performance
The success or failure of an entity such as GoPro Inc often depends on how effective the management is. GoPro management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of GoPro management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the GoPro management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | (1.29) | (1.23) | |
| Return On Capital Employed | (0.83) | (0.79) | |
| Return On Assets | (0.91) | (0.87) | |
| Return On Equity | (2.56) | (2.44) |
GoPro Workforce Analysis
Traditionally, organizations such as GoPro use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare GoPro within its industry.GoPro Manpower Efficiency
Return on GoPro Manpower
| Revenue Per Employee | 1.2M | |
| Revenue Per Executive | 50.1M | |
| Net Loss Per Employee | 621.1K | |
| Net Loss Per Executive | 27M |
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in GoPro Inc. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in real. You can also try the Earnings Calls module to check upcoming earnings announcements updated hourly across public exchanges.
Is Consumer Electronics space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of GoPro. If investors know GoPro will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about GoPro listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.94) | Earnings Share (0.76) | Revenue Per Share | Quarterly Revenue Growth (0.37) | Return On Assets |
The market value of GoPro Inc is measured differently than its book value, which is the value of GoPro that is recorded on the company's balance sheet. Investors also form their own opinion of GoPro's value that differs from its market value or its book value, called intrinsic value, which is GoPro's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because GoPro's market value can be influenced by many factors that don't directly affect GoPro's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between GoPro's value and its price as these two are different measures arrived at by different means. Investors typically determine if GoPro is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, GoPro's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.