WPP PLC Stock Forward View

WPP Stock  USD 17.50  0.23  1.30%   
WPP Stock outlook is based on your current time horizon. Although WPP PLC's naive historical forecasting may sometimes provide an important future outlook for the firm, we suggest always cross-verifying it against solid analysis of WPP PLC's systematic risk associated with finding meaningful patterns of WPP PLC fundamentals over time.
As of today the relative strength momentum indicator of WPP PLC's share price is below 20 . This entails that the stock is significantly oversold. The fundamental principle of the Relative Strength Index (RSI) is to quantify the velocity at which market participants are driving the price of a financial instrument upwards or downwards.

Momentum 0

 Sell Peaked

 
Oversold
 
Overbought
The successful prediction of WPP PLC's future price could yield a significant profit. We analyze noise-free headlines and recent hype associated with WPP PLC ADR, which may create opportunities for some arbitrage if properly timed. Below are the key fundamental drivers impacting WPP PLC's stock price prediction:
Quarterly Earnings Growth
(0.79)
EPS Estimate Current Year
3.6762
EPS Estimate Next Year
2.9333
Wall Street Target Price
24.2767
Quarterly Revenue Growth
(0.08)
Using WPP PLC hype-based prediction, you can estimate the value of WPP PLC ADR from the perspective of WPP PLC response to recently generated media hype and the effects of current headlines on its competitors. We also analyze overall investor sentiment towards WPP PLC using WPP PLC's stock options and short interest. It helps to benchmark the overall future attitude of investors towards WPP using crowd psychology based on the activity and movement of WPP PLC's stock price.

WPP PLC Short Interest

An investor who is long WPP PLC may also wish to track short interest. As short interest increases, investors should be becoming more worried about WPP PLC and may potentially protect profits, hedge WPP PLC with its derivative instruments, or be ready for some potential downside.
200 Day MA
27.6087
Short Percent
0.0096
Short Ratio
3.91
Shares Short Prior Month
2.3 M
50 Day MA
21.387

WPP Relative Strength Index

The Naive Prediction forecasted value of WPP PLC ADR on the next trading day is expected to be 17.60 with a mean absolute deviation of 0.60 and the sum of the absolute errors of 36.84.

WPP PLC ADR Hype to Price Pattern

Investor biases related to WPP PLC's public news can be used to forecast risks associated with an investment in WPP. The trend in average sentiment can be used to explain how an investor holding WPP can time the market purely based on public headlines and social activities around WPP PLC ADR. Please note that most equities that are difficult to arbitrage are affected by market sentiment the most.
Some investors profit by finding stocks that are overvalued or undervalued based on market sentiment. The correlation of WPP PLC's market sentiment to its price can help taders to make decisions based on the overall investors consensus about WPP PLC.

WPP PLC Implied Volatility

    
  0.76  
WPP PLC's implied volatility exposes the market's sentiment of WPP PLC ADR stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if WPP PLC's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that WPP PLC stock will not fluctuate a lot when WPP PLC's options are near their expiration.
The Naive Prediction forecasted value of WPP PLC ADR on the next trading day is expected to be 17.60 with a mean absolute deviation of 0.60 and the sum of the absolute errors of 36.84.

WPP PLC after-hype prediction price

    
  USD 17.72  
There is no one specific way to measure market sentiment using hype analysis or a similar predictive technique. This prediction method should be used in combination with more fundamental and traditional techniques such as stock price forecasting, technical analysis, analysts consensus, earnings estimates, and various momentum models.
Check out Historical Fundamental Analysis of WPP PLC to cross-verify your projections.

Prediction based on Rule 16 of the current WPP contract

Based on the Rule 16, the options market is currently suggesting that WPP PLC ADR will have an average daily up or down price movement of about 0.0475% per day over the life of the 2026-05-15 option contract. With WPP PLC trading at USD 17.5, that is roughly USD 0.008313 . If you think that the market is fully incorporating WPP PLC's daily price movement you should consider acquiring WPP PLC ADR options at the current volatility level of 0.76%. But if you have an opposite viewpoint you should avoid it and even consider selling them.

Open Interest Against 2026-05-15 WPP Option Contracts

Although open interest is a measure utilized in the options markets, it could be used to forecast WPP PLC's spot prices because the number of available contracts in the market changes daily, and new contracts can be created or liquidated at will. Since open interest in WPP PLC's options reflects these daily shifts, investors could use the patterns of these changes to develop long and short-term trading strategies for WPP PLC stock based on available contracts left at the end of a trading day.
Please note that to derive more accurate forecasting about market movement from the current WPP PLC's open interest, investors have to compare it to WPP PLC's spot prices. As Ford's stock price increases, high open interest indicates that money is entering the market, and the market is strongly bullish. Conversely, if the price of WPP PLC is decreasing and there is high open interest, that is a sign that the bearish trend will continue, and investors may react by taking short positions in WPP. So, decreasing or low open interest during a bull market indicates that investors are becoming uncertain of the depth of the bullish trend, and a reversal in sentiment will likely follow.

WPP PLC Additional Predictive Modules

Most predictive techniques to examine WPP price help traders to determine how to time the market. We provide a combination of tools to recognize potential entry and exit points for WPP using various technical indicators. When you analyze WPP charts, please remember that the event formation may indicate an entry point for a short seller, and look at other indicators across different periods to confirm that a breakdown or reversion is likely to occur.

WPP PLC Cash Forecast

Forecasting financial indicators like cash flow involves analysts applying various statistical methods, techniques, and algorithms. These tools reveal hidden trends within the WPP PLC's financial statements to estimate their effects on upcoming price movements.
 
Cash  
First Reported
1987-12-31
Previous Quarter
2.6 B
Current Value
1.4 B
Quarterly Volatility
2.5 B
 
Oil Shock
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
A naive forecasting model for WPP PLC is a special case of the moving average forecasting where the number of periods used for smoothing is one. Therefore, the forecast of WPP PLC ADR value for a given trading day is simply the observed value for the previous period. Due to the simplistic nature of the naive forecasting model, it can only be used to forecast up to one period.

WPP PLC Naive Prediction Price Forecast For the 6th of February

Given 90 days horizon, the Naive Prediction forecasted value of WPP PLC ADR on the next trading day is expected to be 17.60 with a mean absolute deviation of 0.60, mean absolute percentage error of 0.50, and the sum of the absolute errors of 36.84.
Please note that although there have been many attempts to predict WPP Stock prices using its time series forecasting, we generally do not suggest using it to place bets in the real market. The most commonly used models for forecasting predictions are the autoregressive models, which specify that WPP PLC's next future price depends linearly on its previous prices and some stochastic term (i.e., imperfectly predictable multiplier).

WPP PLC Stock Forecast Pattern

Backtest WPP PLC  WPP PLC Price Prediction  Research Analysis  

WPP PLC Forecasted Value

In the context of forecasting WPP PLC's Stock value on the next trading day, we examine the predictive performance of the model to find good statistically significant boundaries of downside and upside scenarios. WPP PLC's downside and upside margins for the forecasting period are 14.44 and 20.76, respectively. We have considered WPP PLC's daily market price to evaluate the above model's predictive performance. Remember, however, there is no scientific proof or empirical evidence that traditional linear or nonlinear forecasting models outperform artificial intelligence and frequency domain models to provide accurate forecasts consistently.
Market Value
17.50
17.60
Expected Value
20.76
Upside

Model Predictive Factors

The below table displays some essential indicators generated by the model showing the Naive Prediction forecasting method's relative quality and the estimations of the prediction error of WPP PLC stock data series using in forecasting. Note that when a statistical model is used to represent WPP PLC stock, the representation will rarely be exact; so some information will be lost using the model to explain the process. AIC estimates the relative amount of information lost by a given model: the less information a model loses, the higher its quality.
AICAkaike Information Criteria117.4266
BiasArithmetic mean of the errors None
MADMean absolute deviation0.6039
MAPEMean absolute percentage error0.0294
SAESum of the absolute errors36.8374
This model is not at all useful as a medium-long range forecasting tool of WPP PLC ADR. This model is simplistic and is included partly for completeness and partly because of its simplicity. It is unlikely that you'll want to use this model directly to predict WPP PLC. Instead, consider using either the moving average model or the more general weighted moving average model with a higher (i.e., greater than 1) number of periods, and possibly a different set of weights.

Predictive Modules for WPP PLC

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as WPP PLC ADR. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
14.5417.7220.90
Details
Intrinsic
Valuation
LowRealHigh
16.4019.5822.76
Details
Bollinger
Band Projection (param)
LowMiddleHigh
18.4721.3124.15
Details
2 Analysts
Consensus
LowTargetHigh
22.0924.2826.95
Details

WPP PLC After-Hype Price Density Analysis

As far as predicting the price of WPP PLC at your current risk attitude, this probability distribution graph shows the chance that the prediction will fall between or within a specific range. We use this chart to confirm that your returns on investing in WPP PLC or, for that matter, your successful expectations of its future price, cannot be replicated consistently. Please note, a large amount of money has been lost over the years by many investors who confused the symmetrical distributions of Stock prices, such as prices of WPP PLC, with the unreliable approximations that try to describe financial returns.
   Next price density   
       Expected price to next headline  

WPP PLC Estimiated After-Hype Price Volatility

In the context of predicting WPP PLC's stock value on the day after the next significant headline, we show statistically significant boundaries of downside and upside scenarios based on WPP PLC's historical news coverage. WPP PLC's after-hype downside and upside margins for the prediction period are 14.54 and 20.90, respectively. We have considered WPP PLC's daily market price in relation to the headlines to evaluate this method's predictive performance. Remember, however, there is no scientific proof or empirical evidence that news-based prediction models compare with traditional linear, nonlinear models or artificial intelligence models to provide accurate predictions consistently.
Current Value
17.50
17.72
After-hype Price
20.90
Upside
WPP PLC is not too volatile at this time. Analysis and calculation of next after-hype price of WPP PLC ADR is based on 3 months time horizon.

WPP PLC Stock Price Outlook Analysis

Have you ever been surprised when a price of a Company such as WPP PLC is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading WPP PLC backward and forwards among themselves. Have you ever observed a lot of a particular company's price movement is driven by press releases or news about the company that has nothing to do with actual earnings? Usually, hype to individual companies acts as price momentum. If not enough favorable publicity is forthcoming, the Stock price eventually runs out of speed. So, the rule of thumb here is that as long as this news hype has nothing to do with immediate earnings, you should pay more attention to it. If you see this tendency with WPP PLC, there might be something going there, and it might present an excellent short sale opportunity.
Expected ReturnPeriod VolatilityHype ElasticityRelated ElasticityNews DensityRelated DensityExpected Hype
  0.04 
3.16
  0.01 
  0.04 
9 Events / Month
5 Events / Month
In about 9 days
Latest traded priceExpected after-news pricePotential return on next major newsAverage after-hype volatility
17.50
17.72
0.06 
1,170  
Notes

WPP PLC Hype Timeline

On the 5th of February WPP PLC ADR is traded for 17.50. The entity has historical hype elasticity of -0.01, and average elasticity to hype of competition of 0.04. WPP is projected to decline in value after the next headline, with the price expected to drop to 17.72. The average volatility of media hype impact on the company price is over 100%. The price depreciation on the next news is expected to be -0.06%, whereas the daily expected return is at this time at -0.04%. The volatility of related hype on WPP PLC is about 345.36%, with the expected price after the next announcement by competition of 17.54. About 13.0% of the company outstanding shares are owned by institutional investors. The company has Price to Book (P/B) ratio of 0.9. Historically many companies with similar price-to-book (P/B) ratio do better than the market in the long run. WPP PLC ADR last dividend was issued on the 10th of October 2025. The entity had 2:1 split on the 16th of November 1999. Considering the 90-day investment horizon the next projected press release will be in about 9 days.
Check out Historical Fundamental Analysis of WPP PLC to cross-verify your projections.

WPP PLC Related Hype Analysis

Having access to credible news sources related to WPP PLC's direct competition is more important than ever and may enhance your ability to predict WPP PLC's future price movements. Getting to know how WPP PLC's peers react to changing market sentiment, related social signals, and mainstream news is a great way to find investing opportunities and time the market. The summary table below summarizes the essential lagging indicators that can help you analyze how WPP PLC may potentially react to the hype associated with one of its peers.
Hype
Elasticity
News
Density
Semi
Deviation
Information
Ratio
Potential
Upside
Value
At Risk
Maximum
Drawdown
TKCTurkcell Iletisim Hizmetleri(0.05)7 per month 1.10  0.11  2.79 (2.10) 9.29 
QMMMQMMM Holdings Limited 0.00 5 per month 0.00  0.00  0.00  0.00  0.00 
NXSTNexstar Broadcasting Group(1.79)10 per month 1.39  0.06  3.01 (2.52) 7.04 
PHIPLDT Inc ADR 0.04 6 per month 0.66  0.16  3.79 (1.68) 7.29 
MSGSMadison Square Garden 8.54 8 per month 0.98  0.21  3.12 (1.43) 6.41 
LBTYKLiberty Global PLC 0.05 10 per month 1.29 (0.03) 3.01 (1.99) 6.17 
TDSTelephone and Data 0.12 9 per month 1.25  0.14  2.81 (2.35) 8.49 
DJTTrump Media Technology 0.41 10 per month 0.00 (0.03) 4.67 (5.61) 52.37 

Other Forecasting Options for WPP PLC

For every potential investor in WPP, whether a beginner or expert, WPP PLC's price movement is the inherent factor that sparks whether it is viable to invest in it or hold it better. WPP Stock price charts are filled with many 'noises.' These noises can hugely alter the decision one can make regarding investing in WPP. Basic forecasting techniques help filter out the noise by identifying WPP PLC's price trends.

WPP PLC Related Equities

One of the popular trading techniques among algorithmic traders is to use market-neutral strategies where every trade hedges away some risk. Because there are two separate transactions required, even if one position performs unexpectedly, the other equity can make up some of the losses. Below are some of the equities that can be combined with WPP PLC stock to make a market-neutral strategy. Peer analysis of WPP PLC could also be used in its relative valuation, which is a method of valuing WPP PLC by comparing valuation metrics with similar companies.
 Risk & Return  Correlation

WPP PLC Market Strength Events

Market strength indicators help investors to evaluate how WPP PLC stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing, and determine when trading WPP PLC shares will generate the highest return on investment. By undertsting and applying WPP PLC stock market strength indicators, traders can identify WPP PLC ADR entry and exit signals to maximize returns.

WPP PLC Risk Indicators

The analysis of WPP PLC's basic risk indicators is one of the essential steps in accurately forecasting its future price. The process involves identifying the amount of risk involved in WPP PLC's investment and either accepting that risk or mitigating it. Along with some essential techniques for forecasting wpp stock prices, we also provide a set of basic risk indicators that can assist in the individual investment decision or help in hedging the risk of your existing portfolios.
Please note, the risk measures we provide can be used independently or collectively to perform a risk assessment. When comparing two potential investments, we recommend comparing similar equities with homogenous growth potential and valuation from related markets to determine which investment holds the most risk.

Story Coverage note for WPP PLC

The number of cover stories for WPP PLC depends on current market conditions and WPP PLC's risk-adjusted performance over time. The coverage that generates the most noise at a given time depends on the prevailing investment theme that WPP PLC is classified under. However, while its typical story may have numerous social followers, the rapid visibility can also attract short-sellers, who usually are skeptical about WPP PLC's long-term prospects. So, having above-average coverage will typically attract above-average short interest, leading to significant price volatility.

WPP PLC Short Properties

WPP PLC's future price predictability will typically decrease when WPP PLC's long traders begin to feel the short-sellers pressure to drive the price lower. The predictive aspect of WPP PLC ADR often depends not only on the future outlook of the potential WPP PLC's investors but also on the ongoing dynamics between investors with different trading styles. Because the market risk indicators may have small false signals, it is better to identify suitable times to hedge a portfolio using different long/short signals. WPP PLC's indicators that are reflective of the short sentiment are summarized in the table below.
Common Stock Shares Outstanding219.4 M
Cash And Short Term Investments2.6 B

Additional Tools for WPP Stock Analysis

When running WPP PLC's price analysis, check to measure WPP PLC's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy WPP PLC is operating at the current time. Most of WPP PLC's value examination focuses on studying past and present price action to predict the probability of WPP PLC's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move WPP PLC's price. Additionally, you may evaluate how the addition of WPP PLC to your portfolios can decrease your overall portfolio volatility.