Harte Common Stock vs Good Will Analysis

HHS Stock

USD 5.88 0.23 4.07%

Harte Hanks financial indicator trend analysis is much more than just examining Harte Hanks latest accounting drivers to predict future trends. We encourage investors to analyze account correlations over time for multiple indicators to determine whether Harte Hanks is a good investment. Please check the relationship between Harte Hanks Common Stock and its Good Will accounts. Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Harte Hanks. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in rate.

For more information on how to buy Harte Stock please use our How to Invest in Harte Hanks guide.

Common Stock vs Good Will

Common Stock vs Good Will Correlation Analysis

The overlapping area represents the amount of trend that can be explained by analyzing historical patterns of Harte Hanks Common Stock account and Good Will. At this time, the significance of the direction appears to have very strong relationship.

The correlation between Harte Hanks' Common Stock and Good Will is 0.8. Overlapping area represents the amount of variation of Common Stock that can explain the historical movement of Good Will in the same time period over historical financial statements of Harte Hanks, assuming nothing else is changed. The correlation between historical values of Harte Hanks' Common Stock and Good Will is a relative statistical measure of the degree to which these accounts tend to move together. The correlation coefficient measures the extent to which Common Stock of Harte Hanks are associated (or correlated) with its Good Will. Values of the correlation coefficient range from -1 to +1, where. The correlation of zero (0) is possible when Good Will has no effect on the direction of Common Stock i.e., Harte Hanks' Common Stock and Good Will go up and down completely randomly.

Correlation Coefficient

0.8

Relationship Direction	Positive
Relationship Strength	Strong

View All Relationships

Common Stock

Good Will

An intangible asset that arises when a company acquires another business for more than the fair market value of its net identifiable assets, representing the value of the brand, customer base, and other intangible factors.

Most indicators from Harte Hanks' fundamental ratios are interrelated and interconnected. However, analyzing fundamental ratios indicators one by one will only give a small insight into Harte Hanks current financial condition. On the other hand, looking into the entire matrix of fundamental ratios indicators, and analyzing their relationships over time can provide a more complete picture of the company financial strength now and in the future. Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Harte Hanks. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in rate.

For more information on how to buy Harte Stock please use our How to Invest in Harte Hanks guide.At this time, Harte Hanks' Selling General Administrative is comparatively stable compared to the past year. Issuance Of Capital Stock is likely to gain to about 12.1 M in 2024, despite the fact that Tax Provision is likely to grow to (17.3 M).

	2021	2022	2023	2024 (projected)
Total Revenue	194.6M	206.3M	191.5M	181.9M
Depreciation And Amortization	2.6M	2.7M	4.2M	4.0M

Total Revenue Depreciation And Amortization

Harte Hanks fundamental ratios Correlations

	Total Assets	Short Long Term Debt Total	Other Current Liab	Total Current Liabilities	Total Stockholder Equity	Property Plant And Equipment Net	Net Debt	Retained Earnings	Accounts Payable	Cash	Non Current Assets Total	Non Currrent Assets Other	Cash And Short Term Investments	Net Receivables	Common Stock Shares Outstanding	Non Current Liabilities Total	Inventory	Other Current Assets	Other Stockholder Equity	Total Liab	Total Current Assets	Short Term Debt	Intangible Assets	Common Stock	Other Liab	Other Assets
Total Assets		0.58	0.87	0.85	0.95	0.67	0.38	0.41	0.58	0.76	0.99	0.02	0.76	0.89	-0.38	0.94	0.26	0.17	-0.03	0.92	0.91	0.36	0.19	0.84	0.01	0.06
Short Long Term Debt Total	0.58		0.82	0.88	0.33	0.78	0.96	-0.49	-0.06	0.09	0.67	0.16	0.09	0.24	-0.71	0.73	0.46	0.5	0.78	0.82	0.23	0.93	0.9	0.4	-0.49	0.48
Other Current Liab	0.87	0.82		0.91	0.74	0.88	0.68	0.05	0.29	0.53	0.92	0.19	0.53	0.61	-0.46	0.88	0.49	0.33	0.34	0.92	0.63	0.66	0.51	0.6	-0.29	0.21
Total Current Liabilities	0.85	0.88	0.91		0.66	0.76	0.73	-0.1	0.38	0.47	0.89	0.11	0.47	0.64	-0.67	0.91	0.37	0.31	0.44	0.97	0.63	0.78	0.64	0.73	-0.19	0.3
Total Stockholder Equity	0.95	0.33	0.74	0.66		0.54	0.12	0.64	0.64	0.84	0.92	0.04	0.84	0.9	-0.13	0.81	0.17	0.04	-0.29	0.76	0.94	0.09	-0.08	0.79	0.07	-0.06
Property Plant And Equipment Net	0.67	0.78	0.88	0.76	0.54		0.71	-0.12	0.17	0.27	0.74	0.39	0.27	0.37	-0.44	0.69	0.5	0.34	0.46	0.74	0.37	0.65	0.56	0.41	-0.34	0.21
Net Debt	0.38	0.96	0.68	0.73	0.12	0.71		-0.66	-0.25	-0.18	0.49	0.19	-0.18	0.03	-0.65	0.56	0.48	0.53	0.89	0.65	-0.01	0.91	0.95	0.2	-0.56	0.55
Retained Earnings	0.41	-0.49	0.05	-0.1	0.64	-0.12	-0.66		0.61	0.71	0.31	-0.17	0.71	0.64	0.45	0.19	-0.2	-0.34	-0.91	0.06	0.68	-0.66	-0.81	0.39	0.51	-0.47
Accounts Payable	0.58	-0.06	0.29	0.38	0.64	0.17	-0.25	0.61		0.61	0.5	0.14	0.61	0.82	-0.19	0.44	-0.2	-0.42	-0.49	0.42	0.76	-0.13	-0.32	0.72	0.62	-0.29
Cash	0.76	0.09	0.53	0.47	0.84	0.27	-0.18	0.71	0.61		0.69	-0.11	1.0	0.76	-0.06	0.61	-0.05	-0.08	-0.46	0.56	0.9	-0.04	-0.28	0.69	0.19	-0.28
Non Current Assets Total	0.99	0.67	0.92	0.89	0.92	0.74	0.49	0.31	0.5	0.69		0.07	0.69	0.83	-0.42	0.95	0.32	0.23	0.09	0.94	0.84	0.45	0.3	0.8	-0.09	0.14
Non Currrent Assets Other	0.02	0.16	0.19	0.11	0.04	0.39	0.19	-0.17	0.14	-0.11	0.07		-0.11	-0.12	-0.1	-0.11	-0.09	-0.31	0.26	-0.01	-0.14	0.16	0.22	-0.07	-0.32	-0.09
Cash And Short Term Investments	0.76	0.09	0.53	0.47	0.84	0.27	-0.18	0.71	0.61	1.0	0.69	-0.11		0.76	-0.06	0.61	-0.05	-0.08	-0.46	0.56	0.9	-0.04	-0.28	0.69	0.19	-0.28
Net Receivables	0.89	0.24	0.61	0.64	0.9	0.37	0.03	0.64	0.82	0.76	0.83	-0.12	0.76		-0.23	0.8	0.09	-0.05	-0.38	0.75	0.96	0.04	-0.14	0.88	0.41	-0.13
Common Stock Shares Outstanding	-0.38	-0.71	-0.46	-0.67	-0.13	-0.44	-0.65	0.45	-0.19	-0.06	-0.42	-0.1	-0.06	-0.23		-0.57	0.02	-0.11	-0.58	-0.63	-0.21	-0.68	-0.69	-0.42	0.0	-0.14
Non Current Liabilities Total	0.94	0.73	0.88	0.91	0.81	0.69	0.56	0.19	0.44	0.61	0.95	-0.11	0.61	0.8	-0.57		0.31	0.29	0.16	0.98	0.8	0.53	0.38	0.8	0.02	0.14
Inventory	0.26	0.46	0.49	0.37	0.17	0.5	0.48	-0.2	-0.2	-0.05	0.32	-0.09	-0.05	0.09	0.02	0.31		0.57	0.36	0.34	0.06	0.46	0.4	0.07	-0.37	0.19
Other Current Assets	0.17	0.5	0.33	0.31	0.04	0.34	0.53	-0.34	-0.42	-0.08	0.23	-0.31	-0.08	-0.05	-0.11	0.29	0.57		0.45	0.31	-0.04	0.47	0.48	0.08	-0.44	0.33
Other Stockholder Equity	-0.03	0.78	0.34	0.44	-0.29	0.46	0.89	-0.91	-0.49	-0.46	0.09	0.26	-0.46	-0.38	-0.58	0.16	0.36	0.45		0.29	-0.4	0.86	0.97	-0.15	-0.67	0.57
Total Liab	0.92	0.82	0.92	0.97	0.76	0.74	0.65	0.06	0.42	0.56	0.94	-0.01	0.56	0.75	-0.63	0.98	0.34	0.31	0.29		0.74	0.66	0.51	0.79	-0.07	0.21
Total Current Assets	0.91	0.23	0.63	0.63	0.94	0.37	-0.01	0.68	0.76	0.9	0.84	-0.14	0.9	0.96	-0.21	0.8	0.06	-0.04	-0.4	0.74		0.04	-0.17	0.85	0.32	-0.17
Short Term Debt	0.36	0.93	0.66	0.78	0.09	0.65	0.91	-0.66	-0.13	-0.04	0.45	0.16	-0.04	0.04	-0.68	0.53	0.46	0.47	0.86	0.66	0.04		0.94	0.26	-0.48	0.51
Intangible Assets	0.19	0.9	0.51	0.64	-0.08	0.56	0.95	-0.81	-0.32	-0.28	0.3	0.22	-0.28	-0.14	-0.69	0.38	0.4	0.48	0.97	0.51	-0.17	0.94		0.1	-0.59	0.57
Common Stock	0.84	0.4	0.6	0.73	0.79	0.41	0.2	0.39	0.72	0.69	0.8	-0.07	0.69	0.88	-0.42	0.8	0.07	0.08	-0.15	0.79	0.85	0.26	0.1		0.29	-0.02
Other Liab	0.01	-0.49	-0.29	-0.19	0.07	-0.34	-0.56	0.51	0.62	0.19	-0.09	-0.32	0.19	0.41	0.0	0.02	-0.37	-0.44	-0.67	-0.07	0.32	-0.48	-0.59	0.29		-0.56
Other Assets	0.06	0.48	0.21	0.3	-0.06	0.21	0.55	-0.47	-0.29	-0.28	0.14	-0.09	-0.28	-0.13	-0.14	0.14	0.19	0.33	0.57	0.21	-0.17	0.51	0.57	-0.02	-0.56

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Harte Hanks Account Relationship Matchups

Harte Hanks fundamental ratios Accounts

	2019	2020	2021	2022	2023	2024 (projected)
Total Assets	110.2M	119.5M	107.9M	120.0M	122.8M	116.6M
Short Long Term Debt Total	39.4M	55.1M	30.8M	22.3M	28.5M	27.1M
Other Current Liab	6.8M	8.0M	9.3M	5.0M	12.1M	11.5M
Total Current Liabilities	45.5M	47.2M	42.4M	43.6M	48.1M	45.7M
Total Stockholder Equity	(40.0M)	(43.4M)	(15.0M)	18.8M	19.9M	18.9M
Property Plant And Equipment Net	27.1M	30.6M	29.9M	29.7M	34.3M	58.0M
Net Debt	11.3M	25.7M	18.9M	12.0M	10.1M	9.6M
Retained Earnings	797.8M	796.1M	811.1M	846.5M	844.9M	821.3M
Accounts Payable	16.9M	16.3M	16.1M	22.5M	23.2M	32.7M
Cash	28.1M	29.4M	11.9M	10.4M	18.4M	17.4M
Non Current Assets Total	30.9M	33.3M	32.5M	53.7M	57.5M	54.7M
Non Currrent Assets Other	(1.5M)	(4.1M)	(3.6M)	1.7M	18.5M	19.5M
Cash And Short Term Investments	28.1M	29.4M	11.9M	10.4M	18.4M	17.4M
Net Receivables	39.8M	42.1M	49.8M	47.9M	42.2M	40.1M
Common Stock Shares Outstanding	6.3M	6.5M	7.2M	7.4M	7.3M	6.3M
Liabilities And Stockholders Equity	110.2M	119.5M	107.9M	120.0M	122.8M	116.6M
Non Current Liabilities Total	104.6M	115.7M	80.4M	57.6M	54.8M	52.0M
Inventory	354K	46K	12.6M	2.2M	1.9M	1.8M
Other Current Assets	1.7M	14.6M	13.7M	8.0M	4.6M	4.4M
Other Stockholder Equity	(796.5M)	(795.8M)	(794.6M)	(791.6M)	(793.2M)	(753.5M)
Total Liab	150.2M	162.9M	122.9M	101.2M	102.9M	97.8M
Total Current Assets	79.3M	86.2M	75.4M	66.3M	65.2M	62.0M
Short Term Debt	7.6M	18.3M	13.1M	11.5M	9.6M	9.1M
Accumulated Other Comprehensive Income	(63.1M)	(65.6M)	(53.3M)	(48.3M)	(44.1M)	(46.3M)
Common Stock	12.1M	12.1M	12.1M	12.2M	11.0M	10.4M
Other Liab	72.9M	72.2M	56.2M	41.0M	47.2M	63.5M
Other Assets	3.8M	2.6M	2.6M	24.0M	1.0	0.95
Long Term Debt	14.2M	18.7M	22.2M	5M	4.5M	4.3M
Property Plant Equipment	27.1M	30.6M	29.9M	29.7M	26.7M	53.3M
Current Deferred Revenue	14.2M	11.2M	10.4M	5.8M	3.2M	3.0M
Net Tangible Assets	(49.7M)	(53.1M)	(24.7M)	18.8M	21.6M	22.7M
Property Plant And Equipment Gross	132.9M	30.6M	29.9M	29.7M	26.7M	25.4M

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