Harte Hanks Stock Buy Hold or Sell Recommendation
| HHS Stock | USD 5.91 0.03 0.51% |
Considering the 90-day investment horizon and your above-average risk tolerance, our recommendation regarding Harte Hanks is 'Cautious Hold'. A buy or sell recommendation provided by Macroaxis is an automated directive regarding whether to purchase or sell Harte Hanks given historical horizon and risk tolerance towards Harte Hanks. When Macroaxis issues a 'buy' or 'sell' recommendation for Harte Hanks, the advice is generated through an automated system that utilizes algorithms and statistical models.
Check out Harte Hanks Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. For more information on how to buy Harte Stock please use our How to Invest in Harte Hanks guide. Note, we conduct extensive research on individual companies such as Harte and provide practical buy, sell, or hold advice based on investors' constraints. Harte Hanks. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in rate.
Harte |
Execute Harte Hanks Buy or Sell Advice
The Harte recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Harte Hanks. Macroaxis does not own or have any residual interests in Harte Hanks or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Harte Hanks' advice using the current market data and latest reported fundamentals.
Time Horizon
Risk Tolerance
 |  |
Cautious Hold
Market Performance | Very Weak | Details | |
Volatility | Somewhat reliable | Details | |
Hype Condition | Over hyped | Details | |
Current Valuation | Undervalued | Details | |
Odds Of Distress | Low | Details | |
Economic Sensitivity | Slowly supersedes the market | Details | |
Investor Sentiment | Alarmed | Details | |
Analyst Consensus | Strong Buy | Details | |
Financial Strenth (F Score) | Healthy | Details | |
Financial Leverage | Not Rated | Details | |
Reporting Quality (M-Score) | Unlikely Manipulator | Details |
Harte Hanks Trading Alerts and Improvement Suggestions
| Harte Hanks generated a negative expected return over the last 90 days | |
| The company reported the last year's revenue of 191.49 M. Reported Net Loss for the year was (1.57 M) with profit before taxes, overhead, and interest of 35.81 M. | |
| About 28.0% of the company shares are held by company insiders | |
| Latest headline from gurufocus.com: Harte-Hanks Stock Dips Amidst Mixed Industry Performance |
Harte Hanks Returns Distribution Density
The distribution of Harte Hanks' historical returns is an attempt to chart the uncertainty of Harte Hanks' future price movements. The chart of the probability distribution of Harte Hanks daily returns describes the distribution of returns around its average expected value. We use Harte Hanks price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Harte Hanks returns is essential to provide solid investment advice for Harte Hanks.
| Mean Return | -0.31 | Value At Risk | -4.7 | Potential Upside | 3.24 | Standard Deviation | 2.34 |
Return Density |
| Distribution |
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Harte Hanks historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.
Harte Stock Institutional Investors
The Harte Hanks' institutional investors refer to entities that pool money to purchase Harte Hanks' securities or originate loans. These institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds.
| Shares | Northern Trust Corp | 2024-09-30 | 23.4 K | Two Sigma Advisers, Llc | 2024-06-30 | 19.5 K | State Street Corp | 2024-06-30 | 18.8 K | Virtu Financial Llc | 2024-06-30 | 14.1 K | Lsv Asset Management | 2024-09-30 | 12.7 K | Wells Fargo & Co | 2024-06-30 | 1 K | Tower Research Capital Llc | 2024-06-30 | 949 | Access Investment Management Llc | 2024-09-30 | 770 | Morgan Stanley - Brokerage Accounts | 2024-06-30 | 290 | Blair William & Co | 2024-06-30 | 660.8 K | Westerly Capital Management Llc | 2024-09-30 | 625 K |
Harte Hanks Cash Flow Accounts
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 (projected) | ||
| Change To Inventory | 251K | 139K | 94K | 308K | 277.2K | 155.6K | |
| Change In Cash | 13.2M | (560K) | (18.4M) | (3.8M) | 7.5M | 7.9M | |
| Free Cash Flow | 9.2M | (10.5M) | (4.8M) | 23.0M | 7.7M | 7.3M | |
| Depreciation | 5.3M | 3.6M | 2.6M | 2.7M | 4.2M | 4.0M | |
| Other Non Cash Items | 7.6M | (3.9M) | 913K | (1.0M) | 380K | 399K | |
| Capital Expenditures | 2.9M | 2.7M | 3.0M | 5.8M | 2.8M | 2.7M | |
| Net Income | (26.3M) | (1.7M) | 15.0M | 36.8M | (1.6M) | (1.5M) | |
| End Period Cash Flow | 34.1M | 33.6M | 15.1M | 11.4M | 18.9M | 17.9M | |
| Net Borrowings | 3.7M | 8.0M | (12.3M) | (5.2M) | (6.0M) | (6.3M) | |
| Change To Netincome | (27.9M) | 9.7M | (3.4M) | (8.3M) | (7.5M) | (7.1M) | |
| Investments | (2.6M) | (775K) | (2.9M) | (11.5M) | (7.3M) | (6.9M) |
Harte Hanks Greeks
Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Harte Hanks or Media sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Harte Hanks' price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Harte stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
α | Alpha over Dow Jones | -0.38 | |
β | Beta against Dow Jones | 0.47 | |
σ | Overall volatility | 2.36 | |
Ir | Information ratio | -0.19 |
Harte Hanks Volatility Alert
Harte Hanks exhibits very low volatility with skewness of -0.58 and kurtosis of 3.27. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Harte Hanks' stock risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact Harte Hanks' stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different financial instruments as prices fall.Harte Hanks Fundamentals Vs Peers
Comparing Harte Hanks' fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Harte Hanks' direct or indirect competition across all of the common fundamentals between Harte Hanks and the related equities. This way, we can detect undervalued stocks with similar characteristics as Harte Hanks or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Harte Hanks' fundamental indicators could also be used in its relative valuation, which is a method of valuing Harte Hanks by comparing valuation metrics with those of similar companies.
| Better Than Average | Worse Than Average | Compare Harte Hanks to competition |
| Fundamentals | Harte Hanks | Peer Average |
| Return On Equity | -1.43 | -0.31 |
| Return On Asset | -0.18 | -0.14 |
| Profit Margin | (0.16) % | (1.27) % |
| Operating Margin | (0.83) % | (5.51) % |
| Current Valuation | 62.11 M | 16.62 B |
| Shares Outstanding | 7.29 M | 571.82 M |
| Shares Owned By Insiders | 28.28 % | 10.09 % |
| Shares Owned By Institutions | 36.70 % | 39.21 % |
| Number Of Shares Shorted | 25.55 K | 4.71 M |
| Price To Earning | 6.03 X | 28.72 X |
| Price To Book | 2.03 X | 9.51 X |
| Price To Sales | 0.23 X | 11.42 X |
| Revenue | 191.49 M | 9.43 B |
| Gross Profit | 35.81 M | 27.38 B |
| EBITDA | 9.89 M | 3.9 B |
| Net Income | (1.57 M) | 570.98 M |
| Cash And Equivalents | 10.57 M | 2.7 B |
| Cash Per Share | 1.50 X | 5.01 X |
| Total Debt | 28.51 M | 5.32 B |
| Debt To Equity | 49.90 % | 48.70 % |
| Current Ratio | 2.01 X | 2.16 X |
| Book Value Per Share | 2.75 X | 1.93 K |
| Cash Flow From Operations | 10.48 M | 971.22 M |
| Short Ratio | 2.10 X | 4.00 X |
| Earnings Per Share | (4.10) X | 3.12 X |
| Price To Earnings To Growth | 1.19 X | 4.89 X |
| Target Price | 17.5 | |
| Number Of Employees | 1.71 K | 18.84 K |
| Beta | 0.64 | -0.15 |
| Market Capitalization | 42.13 M | 19.03 B |
| Total Asset | 122.76 M | 29.47 B |
| Retained Earnings | 844.92 M | 9.33 B |
| Working Capital | 22.75 M | 1.48 B |
Note: Acquisition by John Griffin of 200 shares of Harte Hanks at 5.6 subject to Rule 16b-3 [view details]
Harte Hanks Market Momentum
Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Harte . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.
About Harte Hanks Buy or Sell Advice
When is the right time to buy or sell Harte Hanks? Buying financial instruments such as Harte Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
Use Investing Ideas to Build Portfolios
In addition to having Harte Hanks in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.Did You Try This Idea?
Run Small Growth Funds Thematic Idea Now
Small Growth Funds
Funds or Etfs that invest in stocks of small to mid-sized companies with above-average risk and growth rate that usually reinvest their earnings back into business. The Small Growth Funds theme has 37 constituents at this time.
You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Macroaxis can help you discover thousands of investment opportunities in different asset classes. In addition, you can partner with us for reliable portfolio optimization as you plan to utilize Small Growth Funds Theme or any other thematic opportunities.
| View All Next | Launch |
Additional Tools for Harte Stock Analysis
When running Harte Hanks' price analysis, check to measure Harte Hanks' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harte Hanks is operating at the current time. Most of Harte Hanks' value examination focuses on studying past and present price action to predict the probability of Harte Hanks' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Harte Hanks' price. Additionally, you may evaluate how the addition of Harte Hanks to your portfolios can decrease your overall portfolio volatility.