Harte Hanks Revenue Per Share Over Time

Is Advertising space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harte Hanks. If investors know Harte will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harte Hanks listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.

The market value of Harte Hanks is measured differently than its book value, which is the value of Harte that is recorded on the company's balance sheet. Investors also form their own opinion of Harte Hanks' value that differs from its market value or its book value, called intrinsic value, which is Harte Hanks' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harte Hanks' market value can be influenced by many factors that don't directly affect Harte Hanks' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.

Please note, there is a significant difference between Harte Hanks' value and its price as these two are different measures arrived at by different means. Investors typically determine if Harte Hanks is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harte Hanks' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.