ASOS Plc (UK) Today
| ASC Stock | 285.50 3.00 1.06% |
PerformanceFair
| Odds Of DistressLow
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ASOS Plc is trading at 285.50 as of the 28th of February 2026, a 1.06 percent increase since the beginning of the trading day. The stock's lowest day price was 277.0. ASOS Plc has about a 24 % chance of experiencing some form of financial distress in the next two years of operation and did not have a very good performance during the last 90 trading days. The performance scores are derived for the period starting the 30th of November 2025 and ending today, the 28th of February 2026. Click here to learn more.
Business Domain Consumer Discretionary Distribution & Retail | Category Consumer Cyclical | Classification Consumer Discretionary |
ASOS Plc is entity of United Kingdom. It is traded as Stock on LSE exchange. The company has 119.44 M outstanding shares. More on ASOS Plc
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ASOS Stock Highlights
Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. ASOS Plc's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding ASOS Plc or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
ESG Sustainability
Some studies have found that companies with high sustainability scores are getting higher valuations than competitors with lower social-engagement activities. While most ESG disclosures are voluntary, ASOS Plc's sustainability indicators can be used to identify proper investment strategies using environmental, social, and governance scores that are crucial to ASOS Plc's managers, analysts, and investors.
Environment Score | Governance Score | Social Score |
| Business Concentration | Internet & Direct Marketing Retail, Consumer Discretionary Distribution & Retail, Consumer Discretionary, Consumer Discretionary, Internet & Direct Marketing Retail, Internet Retail, Consumer Discretionary (View all Sectors) | ||||
ASOS Plc's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to ASOS Plc's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit. | |||||
Debt LevelsBy employing borrowed capital, ASOS Plc can potentially magnify investment returns. Examining the debt-to-assets ratio offers investors perspective on ASOS Plc's use of financial leverage and reveals what portion of ASOS Plc's asset base relies on creditor financing.
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ASOS Plc (ASC) is traded on London Exchange in UK and employs 2,800 people. ASOS Plc is listed under Internet & Direct Marketing Retail category by Fama And French industry classification. The company currently falls under 'Small-Cap' category with a current market capitalization of 337.42 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate ASOS Plc's market, we take the total number of its shares issued and multiply it by ASOS Plc's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. ASOS Plc operates under Internet & Direct Marketing Retail sector and is part of Consumer Discretionary industry. The entity has 119.44 M outstanding shares.
ASOS Plc generates positive cash flow from operations, but has no cash available
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Ownership AllocationASOS Plc holds a total of 119.44 Million outstanding shares. ASOS Plc retains noticeable amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares. Since such a large part of the company is owned by insiders, it is advisable to analyze if each of these insiders have been buying or selling the stock in recent months. Please note that no matter how many assets the company secures, if the real value of the firm is less than the current market value, you may not be able to make money on it.
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ASOS Plc Historical Income Statement
ASOS Stock Against Markets
ASOS Stock Analysis Notes
About 55.0% of the company shares are held by company insiders. The company has price-to-book (P/B) ratio of 1.58. Some equities with similar Price to Book (P/B) outperform the market in the long run. ASOS Plc has Price/Earnings To Growth (PEG) ratio of 0.63. The entity recorded a loss per share of 2.5. The firm had not issued any dividends in recent years. For more info on ASOS Plc please contact Jose Calamonte at 44 20 7756 1000 or go to https://www.asosplc.com.ASOS Plc Quarterly Total Revenue |
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ASOS Plc Investment Alerts
Many investors view ongoing market volatility as an opportunity to purchase more stocks at a favorable price or short it to generate a bearish trend profit opportunity. If you are one of those investors, make sure you clearly understand the position you are entering. ASOS Plc's investment alerts are automatically generated signals that are significant enough to either complement your investing judgment regarding ASOS Plc or challenge it. These alerts can help you understand what you are buying and avoid costly mistakes.
| The company reported the revenue of 2.46 B. Net Loss for the year was (212.3 M) with profit before overhead, payroll, taxes, and interest of 1.17 B. | |
| About 55.0% of the company shares are held by company insiders | |
| Latest headline from news.google.com: ASOS PLC ORD 3.5P Stock Analysis A 15.26 percent Potential Upside Sparks Interest - DirectorsTalk Interviews |
ASOS Market Capitalization
The company currently falls under 'Small-Cap' category with a current market capitalization of 337.42 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate ASOS Plc's market, we take the total number of its shares issued and multiply it by ASOS Plc's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.ASOS Profitablity
ASOS Plc's profitability indicators refer to fundamental financial ratios that showcase ASOS Plc's ability to generate income relative to its revenue or operating costs. If, let's say, ASOS Plc is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, ASOS Plc's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of ASOS Plc's profitability requires more research than a typical breakdown of ASOS Plc's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
The company has Profit Margin (PM) of (0.12) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Management Efficiency
ASOS Plc has return on total asset (ROA) of (0.0673) % which means that it has lost $0.0673 on every $100 spent on assets. This is way below average. Similarly, it shows a return on equity (ROE) of (0.8134) %, meaning that it generated substantial loss on money invested by shareholders. ASOS Plc's management efficiency ratios could be used to measure how well ASOS Plc manages its routine affairs as well as how well it operates its assets and liabilities. As of February 28, 2026, Total Assets is expected to decline to about 3.4 M. In addition to that, Non Current Assets Total is expected to decline to about 1.7 MThe decision-making processes within ASOS Plc are key to its success in a competitive market. By evaluating these processes, we assess the stock's potential for future gains.
Technical Drivers
As of the 28th of February, ASOS Plc shows the mean deviation of 1.55, and Risk Adjusted Performance of 0.1457. ASOS Plc technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices. Please confirm ASOS Plc maximum drawdown, semi variance, and the relationship between the jensen alpha and potential upside to decide if ASOS Plc is priced some-what accurately, providing market reflects its regular price of 285.5 per share.ASOS Plc Price Movement Analysis
Transformation |
The output start index for this execution was zero with a total number of output elements of sixty-one. ASOS Plc Tanh Of Price Series is a hyperbolic price transformation function.
ASOS Plc Outstanding Bonds
ASOS Plc issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. ASOS Plc uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most ASOS bonds can be classified according to their maturity, which is the date when ASOS Plc has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.
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ASOS Plc Predictive Daily Indicators
ASOS Plc intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of ASOS Plc stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
ASOS Plc Forecast Models
ASOS Plc's time-series forecasting models are one of many ASOS Plc's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary ASOS Plc's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.Be your own money manager
Our tools can tell you how much better you can do entering a position in ASOS Plc without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.Did you try this?
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ASOS Plc Corporate Directors
| Nicholas Robertson | CoFounder Director | Profile | |
| David Murray | CFO Director | Profile | |
| Nikki Tattersall | Womenswear Director | Profile | |
| Dave Murray | CFO Director | Profile |
Other Information on Investing in ASOS Stock
ASOS Plc financial ratios help investors to determine whether ASOS Stock is cheap or expensive when compared to a particular measure, such as profits or enterprise value. In other words, they help investors to determine the cost of investment in ASOS with respect to the benefits of owning ASOS Plc security.