Southern Co Stock Today

SOJD Stock  USD 21.05  0.24  1.13%   

Performance

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Odds Of Distress

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Southern is trading at 21.05 as of the 30th of January 2025, a 1.13% down since the beginning of the trading day. The stock's lowest day price was 20.9. Southern has only a 6 % chance of going through financial distress over the next few years, but has generated negative returns over the last 90 days. The performance scores are derived for the period starting the 2nd of October 2024 and ending today, the 30th of January 2025. Click here to learn more.

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Moving against Southern Stock

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Follow Valuation Odds of Bankruptcy
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Southern Stock Highlights

ChairmanStephen Kuczynski
Business ConcentrationElectric Utilities, Utilities, Utilities, Electric Utilities, Utilities, Utilities (View all Sectors)
Financial Strength
Southern Co (SOJD) is traded on New York Stock Exchange in USA. It is located in null and employs 25 people. Southern is listed under Electric Utilities category by Fama And French industry classification. The company conducts business under Electric Utilities sector and is part of Utilities industry. Southern generates positive cash flow from operations, but has no cash available
Check Southern Probability Of Bankruptcy

Southern Risk Profiles

Investors will always prefer to have the highest possible return on investment while minimizing volatility. Southern market risk premium is the additional return an investor will receive from holding Southern long position in a well-diversified portfolio.

Southern Stock Against Markets

Southern Corporate Management

Henry ClarkIndependent DirectorProfile
Stanley ConnallyExecutive Vice President Operations of SCSProfile
John JohnsIndependent DirectorProfile
William SmithIndependent DirectorProfile
Mark LantripExecutive Vice PresidentProfile
Donald JamesIndependent DirectorProfile
Christopher CummiskeyExecutive Vice PresidentProfile
When determining whether Southern is a strong investment it is important to analyze Southern's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Southern's future performance. For an informed investment choice regarding Southern Stock, refer to the following important reports:
Check out World Market Map to better understand how to build diversified portfolios, which includes a position in Southern Co. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in inflation.
You can also try the Portfolio Optimization module to compute new portfolio that will generate highest expected return given your specified tolerance for risk.
Is Electric Utilities space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Southern. If investors know Southern will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Southern listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Southern is measured differently than its book value, which is the value of Southern that is recorded on the company's balance sheet. Investors also form their own opinion of Southern's value that differs from its market value or its book value, called intrinsic value, which is Southern's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Southern's market value can be influenced by many factors that don't directly affect Southern's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Southern's value and its price as these two are different measures arrived at by different means. Investors typically determine if Southern is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Southern's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.