Deluxe Stock Performance

DLX Stock  USD 27.84  0.09  0.32%   
On a scale of 0 to 100, Deluxe holds a performance score of 17. The firm shows a Beta (market volatility) of -0.64, which means possible diversification benefits within a given portfolio. As returns on the market increase, returns on owning Deluxe are expected to decrease at a much lower rate. During the bear market, Deluxe is likely to outperform the market. Please check Deluxe's treynor ratio, as well as the relationship between the expected short fall and day median price , to make a quick decision on whether Deluxe's price patterns will revert.

Risk-Adjusted Performance

Solid

 
Weak
 
Strong
Compared to the overall equity markets, risk-adjusted returns on investments in Deluxe are ranked lower than 17 (%) of all global equities and portfolios over the last 90 days. In spite of fairly weak essential indicators, Deluxe showed solid returns over the last few months and may actually be approaching a breakup point. ...more

Actual Historical Performance (%)

One Day Return
0.43
Five Day Return
0.43
Year To Date Return
26
Ten Year Return
(52.75)
All Time Return
771.03
Forward Dividend Yield
0.0431
Payout Ratio
0.3261
Forward Dividend Rate
1.2
Dividend Date
2026-02-23
Ex Dividend Date
2026-02-09
1
Acquisition by William Zint of 175 shares of Deluxe at 21.44 subject to Rule 16b-3
12/10/2025
2
Disposition of 250 shares by Thomas Reddin of Deluxe subject to Rule 16b-3
12/22/2025
3
Insider Trading
12/31/2025
4
The Battle Royale Manga Returns With A New Deluxe Edition
01/13/2026
5
Deluxe declares 0.30 dividend
01/29/2026
6
Goldenstone Acquisition Limited Announces Intent to Merge with ESG Packaging Innovator Deluxe Technology Group, Targeting 2026 NASDAQ Listing
02/04/2026
7
Why Is Deluxe Corporation Momentum Improving With Digital Transformation Efforts
02/05/2026
8
Disposition of tradable shares by Thomas Reddin of Deluxe subject to Rule 16b-3
02/06/2026
9
The Bull Case For Deluxe Could Change Following Paze Wallet Partnership And 2025 Earnings Learn Why
02/09/2026
10
Assessing Deluxe Valuation After Recent Share Price Momentum
02/10/2026
11
Wall Street Analysts See a 26.24 percent Upside in Deluxe Can the Stock Really Move This High
02/13/2026
12
Catholic Charities of Atlanta Announces 2026 Recipients of the Bishops Award Jean Ann and Barry C. McCarthy
02/18/2026
13
A Look At Deluxes Valuation As It Shifts Toward Payments And Data Solutions
02/19/2026
14
Disposition of 17345 shares by Barry McCarthy of Deluxe subject to Rule 16b-3
02/20/2026
 
Deluxe dividend paid on 23rd of February 2026
02/23/2026
15
YETI Names New CFO As Shareholders Weigh Undervalued Stock And Execution
02/24/2026
Begin Period Cash Flow309.2 M
Total Cashflows From Investing Activities-131.7 M

Deluxe Relative Risk vs. Return Landscape

If you would invest  2,042  in Deluxe on December 4, 2025 and sell it today you would earn a total of  742.00  from holding Deluxe or generate 36.34% return on investment over 90 days. Deluxe is generating 0.5487% of daily returns assuming volatility of 2.5516% on return distribution over 90 days investment horizon. In other words, 22% of stocks are less volatile than Deluxe, and above 89% of all equities are expected to generate higher returns over the next 90 days.
  Expected Return   
       Risk  
Considering the 90-day investment horizon Deluxe is expected to generate 3.34 times more return on investment than the market. However, the company is 3.34 times more volatile than its market benchmark. It trades about 0.22 of its potential returns per unit of risk. The Dow Jones Industrial is currently generating roughly 0.03 per unit of risk.

Deluxe Target Price Odds to finish over Current Price

The tendency of Deluxe Stock price to converge on an average value over time is a known aspect in finance that investors have used since the beginning of the stock market for forecasting. However, many studies suggest that some traded equity instruments are consistently mispriced before traders' demand and supply correct the spread. One possible conclusion to this anomaly is that these stocks have additional risk, for which investors demand compensation in the form of extra returns.
Current PriceHorizonTarget PriceOdds to move above the current price in 90 days
 27.84 90 days 27.84 
about 6.24
Based on a normal probability distribution, the odds of Deluxe to move above the current price in 90 days from now is about 6.24 (This Deluxe probability density function shows the probability of Deluxe Stock to fall within a particular range of prices over 90 days) .
Considering the 90-day investment horizon Deluxe has a beta of -0.64 suggesting as returns on the benchmark increase, returns on holding Deluxe are expected to decrease at a much lower rate. During a bear market, however, Deluxe is likely to outperform the market. Additionally Deluxe has an alpha of 0.5764, implying that it can generate a 0.58 percent excess return over Dow Jones Industrial after adjusting for the inherited market risk (beta).
   Deluxe Price Density   
       Price  

Predictive Modules for Deluxe

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as Deluxe. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
25.2427.7930.34
Details
Intrinsic
Valuation
LowRealHigh
26.8529.4031.95
Details
Naive
Forecast
LowNextHigh
25.9328.4831.03
Details
3 Analysts
Consensus
LowTargetHigh
29.7332.6736.26
Details

Deluxe Risk Indicators

For the most part, the last 10-20 years have been a very volatile time for the stock market. Deluxe is not an exception. The market had few large corrections towards the Deluxe's value, including both sudden drops in prices as well as massive rallies. These swings have made and broken many portfolios. An investor can limit the violent swings in their portfolio by implementing a hedging strategy designed to limit downside losses. If you hold Deluxe, one way to have your portfolio be protected is to always look up for changing volatility and market elasticity of Deluxe within the framework of very fundamental risk indicators.
α
Alpha over Dow Jones
0.58
β
Beta against Dow Jones-0.64
σ
Overall volatility
2.60
Ir
Information ratio 0.21

Deluxe Alerts and Suggestions

In today's market, stock alerts give investors the competitive edge they need to time the market and increase returns. Checking the ongoing alerts of Deluxe for significant developments is a great way to find new opportunities for your next move. Suggestions and notifications for Deluxe can help investors quickly react to important events or material changes in technical or fundamental conditions and significant headlines that can affect investment decisions.
Deluxe has 1.55 B in debt with debt to equity (D/E) ratio of 2.92, meaning that the company heavily relies on borrowing funds for operations. Deluxe has a current ratio of 0.93, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. That said, strategic use of leverage may enable Deluxe to fund expansion initiatives and generate superior returns.
Over 90.0% of Deluxe shares are held by institutions such as insurance companies
On 23rd of February 2026 Deluxe paid $ 0.3 per share dividend to its current shareholders
Latest headline from simplywall.st: YETI Names New CFO As Shareholders Weigh Undervalued Stock And Execution

Deluxe Price Density Drivers

Market volatility will typically increase when nervous long traders begin to feel the short-sellers pressure to drive the market lower. The future price of Deluxe Stock often depends not only on the future outlook of the current and potential Deluxe's investors but also on the ongoing dynamics between investors with different trading styles. Because the market risk indicators may have small false signals, it is better to identify suitable times to hedge a portfolio using different long/short signals. Deluxe's indicators that are reflective of the short sentiment are summarized in the table below.
Common Stock Shares Outstanding45.5 M
Cash And Short Term Investments310.5 M

Deluxe Fundamentals Growth

Deluxe Stock prices reflect investors' perceptions of the future prospects and financial health of Deluxe, and Deluxe fundamentals are critical determinants of its market performance. Overall, investors pay close attention to revenue and earnings growth, profit margins, and debt levels. These fundamentals can have a significant impact on Deluxe Stock performance.

About Deluxe Performance

Evaluating Deluxe's performance through its fundamental ratios, provides valuable insights into its operational efficiency and profitability. For instance, if Deluxe has a high ROA and ROE, it suggests that the company is efficiently using its assets and equity to generate substantial profits, making it an attractive investment. Conversely, if Deluxe has a low ROA and ROE, it may indicate underlying issues in asset and equity management, signaling a need for operational improvements. Please also refer to our technical analysis and fundamental analysis pages.
Last ReportedProjected for Next Year
Days Of Inventory On Hand 12.20  11.59 
Return On Tangible Assets 0.08  0.07 
Return On Capital Employed 0.12  0.11 
Return On Assets 0.03  0.03 
Return On Equity 0.12  0.12 

Things to note about Deluxe performance evaluation

Checking the ongoing alerts about Deluxe for important developments is a great way to find new opportunities for your next move. Stock alerts and notifications screener for Deluxe help investors to be notified of important events, changes in technical or fundamental conditions, and significant headlines that can affect investment decisions.
Deluxe has 1.55 B in debt with debt to equity (D/E) ratio of 2.92, meaning that the company heavily relies on borrowing funds for operations. Deluxe has a current ratio of 0.93, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. That said, strategic use of leverage may enable Deluxe to fund expansion initiatives and generate superior returns.
Over 90.0% of Deluxe shares are held by institutions such as insurance companies
On 23rd of February 2026 Deluxe paid $ 0.3 per share dividend to its current shareholders
Latest headline from simplywall.st: YETI Names New CFO As Shareholders Weigh Undervalued Stock And Execution
Evaluating Deluxe's performance can involve analyzing a variety of financial metrics and factors. Some of the key considerations to evaluate Deluxe's stock performance include:
  • Analyzing Deluxe's financial statements, including its income statement, balance sheet, and cash flow statement, helps in understanding its overall financial health and growth potential.
  • Getting a closer look at valuation ratios like price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio help in understanding whether Deluxe's stock is overvalued or undervalued compared to its peers.
  • Examining Deluxe's industry or sector and how it is performing can give you an idea of its growth potential and how it is positioned relative to its competitors.
  • Evaluating Deluxe's management team can have a significant impact on its success or failure. Reviewing the track record and experience of Deluxe's management team can help you assess the Company's leadership.
  • Pay attention to analyst opinions and ratings of Deluxe's stock. These opinions can provide insight into Deluxe's potential for growth and whether the stock is currently undervalued or overvalued.
It's essential to remember that evaluating Deluxe's stock performance is not an exact science, and many factors can impact Deluxe's stock market price. Therefore, it's also important to diversify your portfolio and not rely solely on one company or stock for your investments.

Additional Tools for Deluxe Stock Analysis

When running Deluxe's price analysis, check to measure Deluxe's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Deluxe is operating at the current time. Most of Deluxe's value examination focuses on studying past and present price action to predict the probability of Deluxe's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Deluxe's price. Additionally, you may evaluate how the addition of Deluxe to your portfolios can decrease your overall portfolio volatility.