Deluxe Stock Performance

DLX Stock  USD 24.23  0.57  2.30%   
On a scale of 0 to 100, Deluxe holds a performance score of 14. The firm shows a Beta (market volatility) of -0.0203, which means not very significant fluctuations relative to the market. As returns on the market increase, returns on owning Deluxe are expected to decrease at a much lower rate. During the bear market, Deluxe is likely to outperform the market. Please check Deluxe's treynor ratio, as well as the relationship between the expected short fall and day median price , to make a quick decision on whether Deluxe's price patterns will revert.

Risk-Adjusted Performance

Good

 
Weak
 
Strong
Compared to the overall equity markets, risk-adjusted returns on investments in Deluxe are ranked lower than 14 (%) of all global equities and portfolios over the last 90 days. In spite of fairly weak essential indicators, Deluxe showed solid returns over the last few months and may actually be approaching a breakup point. ...more
 
Deluxe dividend paid on 1st of December 2025
12/01/2025
Begin Period Cash Flow458 M
Total Cashflows From Investing Activities-69.8 M

Deluxe Relative Risk vs. Return Landscape

If you would invest  1,860  in Deluxe on October 27, 2025 and sell it today you would earn a total of  563.00  from holding Deluxe or generate 30.27% return on investment over 90 days. Deluxe is generating 0.4569% of daily returns assuming volatility of 2.502% on return distribution over 90 days investment horizon. In other words, 22% of stocks are less volatile than Deluxe, and above 91% of all equities are expected to generate higher returns over the next 90 days.
  Expected Return   
       Risk  
Considering the 90-day investment horizon Deluxe is expected to generate 3.42 times more return on investment than the market. However, the company is 3.42 times more volatile than its market benchmark. It trades about 0.18 of its potential returns per unit of risk. The Dow Jones Industrial is currently generating roughly 0.07 per unit of risk.

Deluxe Target Price Odds to finish over Current Price

The tendency of Deluxe Stock price to converge on an average value over time is a known aspect in finance that investors have used since the beginning of the stock market for forecasting. However, many studies suggest that some traded equity instruments are consistently mispriced before traders' demand and supply correct the spread. One possible conclusion to this anomaly is that these stocks have additional risk, for which investors demand compensation in the form of extra returns.
Current PriceHorizonTarget PriceOdds to move above the current price in 90 days
 24.23 90 days 24.23 
about 6.98
Based on a normal probability distribution, the odds of Deluxe to move above the current price in 90 days from now is about 6.98 (This Deluxe probability density function shows the probability of Deluxe Stock to fall within a particular range of prices over 90 days) .
Considering the 90-day investment horizon Deluxe has a beta of -0.0203 suggesting as returns on the benchmark increase, returns on holding Deluxe are expected to decrease at a much lower rate. During a bear market, however, Deluxe is likely to outperform the market. Additionally Deluxe has an alpha of 0.4483, implying that it can generate a 0.45 percent excess return over Dow Jones Industrial after adjusting for the inherited market risk (beta).
   Deluxe Price Density   
       Price  

Predictive Modules for Deluxe

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as Deluxe. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
21.7324.2326.73
Details
Intrinsic
Valuation
LowRealHigh
16.6319.1326.65
Details
Naive
Forecast
LowNextHigh
23.0025.5028.01
Details
Bollinger
Band Projection (param)
LowerMiddle BandUpper
21.3323.1524.98
Details

Deluxe Risk Indicators

For the most part, the last 10-20 years have been a very volatile time for the stock market. Deluxe is not an exception. The market had few large corrections towards the Deluxe's value, including both sudden drops in prices as well as massive rallies. These swings have made and broken many portfolios. An investor can limit the violent swings in their portfolio by implementing a hedging strategy designed to limit downside losses. If you hold Deluxe, one way to have your portfolio be protected is to always look up for changing volatility and market elasticity of Deluxe within the framework of very fundamental risk indicators.
α
Alpha over Dow Jones
0.45
β
Beta against Dow Jones-0.02
σ
Overall volatility
1.97
Ir
Information ratio 0.15

Deluxe Alerts and Suggestions

In today's market, stock alerts give investors the competitive edge they need to time the market and increase returns. Checking the ongoing alerts of Deluxe for significant developments is a great way to find new opportunities for your next move. Suggestions and notifications for Deluxe can help investors quickly react to important events or material changes in technical or fundamental conditions and significant headlines that can affect investment decisions.
Deluxe has 1.56 B in debt with debt to equity (D/E) ratio of 2.92, meaning that the company heavily relies on borrowing funds for operations. Deluxe has a current ratio of 0.93, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Note however, debt could still be an excellent tool for Deluxe to invest in growth at high rates of return.
Over 89.0% of Deluxe shares are held by institutions such as insurance companies
On 1st of December 2025 Deluxe paid $ 0.3 per share dividend to its current shareholders

Deluxe Price Density Drivers

Market volatility will typically increase when nervous long traders begin to feel the short-sellers pressure to drive the market lower. The future price of Deluxe Stock often depends not only on the future outlook of the current and potential Deluxe's investors but also on the ongoing dynamics between investors with different trading styles. Because the market risk indicators may have small false signals, it is better to identify suitable times to hedge a portfolio using different long/short signals. Deluxe's indicators that are reflective of the short sentiment are summarized in the table below.
Common Stock Shares Outstanding44.7 M
Cash And Short Term Investments34.4 M

Deluxe Fundamentals Growth

Deluxe Stock prices reflect investors' perceptions of the future prospects and financial health of Deluxe, and Deluxe fundamentals are critical determinants of its market performance. Overall, investors pay close attention to revenue and earnings growth, profit margins, and debt levels. These fundamentals can have a significant impact on Deluxe Stock performance.

About Deluxe Performance

Evaluating Deluxe's performance through its fundamental ratios, provides valuable insights into its operational efficiency and profitability. For instance, if Deluxe has a high ROA and ROE, it suggests that the company is efficiently using its assets and equity to generate substantial profits, making it an attractive investment. Conversely, if Deluxe has a low ROA and ROE, it may indicate underlying issues in asset and equity management, signaling a need for operational improvements. Please also refer to our technical analysis and fundamental analysis pages.
Deluxe Corporation provides technology-enabled solutions to enterprises, small businesses, and financial institutions in the United States, Canada, Australia, South America, and Europe. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota. Deluxe Corp operates under Advertising Agencies classification in the United States and is traded on New York Stock Exchange. It employs 6169 people.

Things to note about Deluxe performance evaluation

Checking the ongoing alerts about Deluxe for important developments is a great way to find new opportunities for your next move. Stock alerts and notifications screener for Deluxe help investors to be notified of important events, changes in technical or fundamental conditions, and significant headlines that can affect investment decisions.
Deluxe has 1.56 B in debt with debt to equity (D/E) ratio of 2.92, meaning that the company heavily relies on borrowing funds for operations. Deluxe has a current ratio of 0.93, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Note however, debt could still be an excellent tool for Deluxe to invest in growth at high rates of return.
Over 89.0% of Deluxe shares are held by institutions such as insurance companies
On 1st of December 2025 Deluxe paid $ 0.3 per share dividend to its current shareholders
Evaluating Deluxe's performance can involve analyzing a variety of financial metrics and factors. Some of the key considerations to evaluate Deluxe's stock performance include:
  • Analyzing Deluxe's financial statements, including its income statement, balance sheet, and cash flow statement, helps in understanding its overall financial health and growth potential.
  • Getting a closer look at valuation ratios like price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio help in understanding whether Deluxe's stock is overvalued or undervalued compared to its peers.
  • Examining Deluxe's industry or sector and how it is performing can give you an idea of its growth potential and how it is positioned relative to its competitors.
  • Evaluating Deluxe's management team can have a significant impact on its success or failure. Reviewing the track record and experience of Deluxe's management team can help you assess the Company's leadership.
  • Pay attention to analyst opinions and ratings of Deluxe's stock. These opinions can provide insight into Deluxe's potential for growth and whether the stock is currently undervalued or overvalued.
It's essential to remember that evaluating Deluxe's stock performance is not an exact science, and many factors can impact Deluxe's stock market price. Therefore, it's also important to diversify your portfolio and not rely solely on one company or stock for your investments.

Additional Tools for Deluxe Stock Analysis

When running Deluxe's price analysis, check to measure Deluxe's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Deluxe is operating at the current time. Most of Deluxe's value examination focuses on studying past and present price action to predict the probability of Deluxe's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Deluxe's price. Additionally, you may evaluate how the addition of Deluxe to your portfolios can decrease your overall portfolio volatility.