Direct Digital Holdings Stock Market Value

DRCT Stock  USD 1.25  0.18  12.59%   
Direct Digital's market value is the price at which a share of Direct Digital trades on a public exchange. It measures the collective expectations of Direct Digital Holdings investors about its performance. Direct Digital is selling for under 1.25 as of the 22nd of February 2026; that is 12.59 percent decrease since the beginning of the trading day. The stock's last reported lowest price was 1.19.
With this module, you can estimate the performance of a buy and hold strategy of Direct Digital Holdings and determine expected loss or profit from investing in Direct Digital over a given investment horizon. Check out Direct Digital Correlation, Direct Digital Volatility and Direct Digital Performance module to complement your research on Direct Digital.
Symbol

Is there potential for Movies & Entertainment market expansion? Will Direct introduce new products? Factors like these will boost the valuation of Direct Digital. Projected growth potential of Direct fundamentally drives upward valuation adjustments. Understanding fair value requires weighing current performance against future potential. All the valuation information about Direct Digital listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
3.022
Earnings Share
(73.15)
Revenue Per Share
231.61
Quarterly Revenue Growth
(0.12)
Return On Assets
(0.35)
Understanding Direct Digital Holdings requires distinguishing between market price and book value, where the latter reflects Direct's accounting equity. The concept of intrinsic value - what Direct Digital's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Analysts utilize numerous techniques to assess fundamental value, seeking to purchase shares when trading prices fall beneath estimated intrinsic worth. Market sentiment, economic cycles, and investor behavior can push Direct Digital's price substantially above or below its fundamental value.
It's important to distinguish between Direct Digital's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Direct Digital should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Direct Digital's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.

Direct Digital 'What if' Analysis

In the world of financial modeling, what-if analysis is part of sensitivity analysis performed to test how changes in assumptions impact individual outputs in a model. When applied to Direct Digital's stock what-if analysis refers to the analyzing how the change in your past investing horizon will affect the profitability against the current market value of Direct Digital.
0.00
11/24/2025
No Change 0.00  0.0 
In 3 months and 1 day
02/22/2026
0.00
If you would invest  0.00  in Direct Digital on November 24, 2025 and sell it all today you would earn a total of 0.00 from holding Direct Digital Holdings or generate 0.0% return on investment in Direct Digital over 90 days. Direct Digital is related to or competes with TNL Mediagene, FAST TRACK, Zeta Network, TEN Holdings, Pop Culture, Baosheng Media, and 36Kr Holdings. Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform More

Direct Digital Upside/Downside Indicators

Understanding different market momentum indicators often help investors to time their next move. Potential upside and downside technical ratios enable traders to measure Direct Digital's stock current market value against overall market sentiment and can be a good tool during both bulling and bearish trends. Here we outline some of the essential indicators to assess Direct Digital Holdings upside and downside potential and time the market with a certain degree of confidence.

Direct Digital Market Risk Indicators

Today, many novice investors tend to focus exclusively on investment returns with little concern for Direct Digital's investment risk. Other traders do consider volatility but use just one or two very conventional indicators such as Direct Digital's standard deviation. In reality, there are many statistical measures that can use Direct Digital historical prices to predict the future Direct Digital's volatility.
Sophisticated investors, who have witnessed many market ups and downs, anticipate that the market will even out over time. This tendency of Direct Digital's price to converge to an average value over time is called mean reversion. However, historically, high market prices usually discourage investors that believe in mean reversion to invest, while low prices are viewed as an opportunity to buy.
Hype
Prediction
LowEstimatedHigh
0.071.3414.86
Details
Intrinsic
Valuation
LowRealHigh
1.1328.4341.95
Details
Naive
Forecast
LowNextHigh
0.020.9414.45
Details
2 Analysts
Consensus
LowTargetHigh
100.10110.00122.10
Details

Direct Digital February 22, 2026 Technical Indicators

Direct Digital Holdings Backtested Returns

Direct Digital Holdings secures Sharpe Ratio (or Efficiency) of -0.17, which denotes the company had a -0.17 % return per unit of risk over the last 3 months. Direct Digital Holdings exposes twenty-four different technical indicators, which can help you to evaluate volatility embedded in its price movement. Please confirm Direct Digital's Standard Deviation of 13.18, variance of 173.78, and Mean Deviation of 7.87 to check the risk estimate we provide. The firm shows a Beta (market volatility) of -1.05, which means a somewhat significant risk relative to the market. As the market becomes more bullish, returns on owning Direct Digital are expected to decrease slowly. On the other hand, during market turmoil, Direct Digital is expected to outperform it slightly. At this point, Direct Digital Holdings has a negative expected return of -2.35%. Please make sure to confirm Direct Digital's skewness, as well as the relationship between the day median price and relative strength index , to decide if Direct Digital Holdings performance from the past will be repeated at some point in the near future.

Auto-correlation

    
  0.39  

Below average predictability

Direct Digital Holdings has below average predictability. Overlapping area represents the amount of predictability between Direct Digital time series from 24th of November 2025 to 8th of January 2026 and 8th of January 2026 to 22nd of February 2026. The more autocorrelation exist between current time interval and its lagged values, the more accurately you can make projection about the future pattern of Direct Digital Holdings price movement. The serial correlation of 0.39 indicates that just about 39.0% of current Direct Digital price fluctuation can be explain by its past prices.
Correlation Coefficient0.39
Spearman Rank Test0.61
Residual Average0.0
Price Variance0.43

Thematic Opportunities

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Additional Tools for Direct Stock Analysis

When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.