Direct Digital Holdings Stock Technical Analysis

DRCT Stock  USD 1.53  0.05  3.16%   
As of the 15th of February 2026, Direct Digital shows the Mean Deviation of 8.86, standard deviation of 14.7, and Variance of 216.06. Direct Digital Holdings technical analysis allows you to utilize historical prices and volume patterns in order to determine a pattern that computes the direction of the firm's future prices.

Direct Digital Momentum Analysis

Momentum indicators are widely used technical indicators which help to measure the pace at which the price of specific equity, such as Direct, fluctuates. Many momentum indicators also complement each other and can be helpful when the market is rising or falling as compared to DirectDirect Digital's Momentum analyses are specifically helpful, as they help investors time the market using mark points where the market can reverse. The reversal spots are usually identified through divergence between price movement and momentum.

Direct Digital Analyst Consensus

Target PriceConsensus# of Analysts
110.0Buy2Odds
Direct Digital Holdings current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Direct analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Direct stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Direct Digital Holdings, talking to its executives and customers, or listening to Direct conference calls.
Direct Analyst Advice Details
Is there potential for Movies & Entertainment market expansion? Will Direct introduce new products? Factors like these will boost the valuation of Direct Digital. Projected growth potential of Direct fundamentally drives upward valuation adjustments. Understanding fair value requires weighing current performance against future potential. All the valuation information about Direct Digital listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
3.022
Earnings Share
(73.15)
Revenue Per Share
231.61
Quarterly Revenue Growth
(0.12)
Return On Assets
(0.35)
Understanding Direct Digital Holdings requires distinguishing between market price and book value, where the latter reflects Direct's accounting equity. The concept of intrinsic value - what Direct Digital's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Analysts utilize numerous techniques to assess fundamental value, seeking to purchase shares when trading prices fall beneath estimated intrinsic worth. Market sentiment, economic cycles, and investor behavior can push Direct Digital's price substantially above or below its fundamental value.
It's important to distinguish between Direct Digital's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Direct Digital should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Direct Digital's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.

Direct Digital 'What if' Analysis

In the world of financial modeling, what-if analysis is part of sensitivity analysis performed to test how changes in assumptions impact individual outputs in a model. When applied to Direct Digital's stock what-if analysis refers to the analyzing how the change in your past investing horizon will affect the profitability against the current market value of Direct Digital.
0.00
11/17/2025
No Change 0.00  0.0 
In 2 months and 31 days
02/15/2026
0.00
If you would invest  0.00  in Direct Digital on November 17, 2025 and sell it all today you would earn a total of 0.00 from holding Direct Digital Holdings or generate 0.0% return on investment in Direct Digital over 90 days. Direct Digital is related to or competes with TNL Mediagene, FAST TRACK, Zeta Network, TEN Holdings, Pop Culture, Baosheng Media, and 36Kr Holdings. Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform More

Direct Digital Upside/Downside Indicators

Understanding different market momentum indicators often help investors to time their next move. Potential upside and downside technical ratios enable traders to measure Direct Digital's stock current market value against overall market sentiment and can be a good tool during both bulling and bearish trends. Here we outline some of the essential indicators to assess Direct Digital Holdings upside and downside potential and time the market with a certain degree of confidence.

Direct Digital Market Risk Indicators

Today, many novice investors tend to focus exclusively on investment returns with little concern for Direct Digital's investment risk. Other traders do consider volatility but use just one or two very conventional indicators such as Direct Digital's standard deviation. In reality, there are many statistical measures that can use Direct Digital historical prices to predict the future Direct Digital's volatility.
Sophisticated investors, who have witnessed many market ups and downs, anticipate that the market will even out over time. This tendency of Direct Digital's price to converge to an average value over time is called mean reversion. However, historically, high market prices usually discourage investors that believe in mean reversion to invest, while low prices are viewed as an opportunity to buy.
Hype
Prediction
LowEstimatedHigh
0.091.8615.40
Details
Intrinsic
Valuation
LowRealHigh
1.3828.6342.17
Details
2 Analysts
Consensus
LowTargetHigh
100.10110.00122.10
Details
Earnings
Estimates (0)
LowProjected EPSHigh
-0.14-0.14-0.14
Details

Direct Digital February 15, 2026 Technical Indicators

Direct Digital Holdings Backtested Returns

Direct Digital Holdings secures Sharpe Ratio (or Efficiency) of -0.16, which denotes the company had a -0.16 % return per unit of risk over the last 3 months. Direct Digital Holdings exposes twenty-three different technical indicators, which can help you to evaluate volatility embedded in its price movement. Please confirm Direct Digital's Mean Deviation of 8.86, variance of 216.06, and Standard Deviation of 14.7 to check the risk estimate we provide. The firm shows a Beta (market volatility) of -2.37, which means a somewhat significant risk relative to the market. As returns on the market increase, returns on owning Direct Digital are expected to decrease by larger amounts. On the other hand, during market turmoil, Direct Digital is expected to outperform it. At this point, Direct Digital Holdings has a negative expected return of -2.18%. Please make sure to confirm Direct Digital's total risk alpha, skewness, as well as the relationship between the Skewness and day median price , to decide if Direct Digital Holdings performance from the past will be repeated at some point in the near future.

Auto-correlation

    
  0.47  

Average predictability

Direct Digital Holdings has average predictability. Overlapping area represents the amount of predictability between Direct Digital time series from 17th of November 2025 to 1st of January 2026 and 1st of January 2026 to 15th of February 2026. The more autocorrelation exist between current time interval and its lagged values, the more accurately you can make projection about the future pattern of Direct Digital Holdings price movement. The serial correlation of 0.47 indicates that about 47.0% of current Direct Digital price fluctuation can be explain by its past prices.
Correlation Coefficient0.47
Spearman Rank Test0.65
Residual Average0.0
Price Variance0.45
Direct Digital technical stock analysis exercises models and trading practices based on price and volume transformations, such as the moving averages, relative strength index, regressions, price and return correlations, business cycles, stock market cycles, or different charting patterns.
A focus of Direct Digital technical analysis is to determine if market prices reflect all relevant information impacting that market. A technical analyst looks at the history of Direct Digital trading pattern rather than external drivers such as economic, fundamental, or social events. It is believed that price action tends to repeat itself due to investors' collective, patterned behavior. Hence technical analysis focuses on identifiable price trends and conditions. More Info...

Direct Digital Holdings Technical Analysis

Indicator
Time Period
Execute Indicator
The output start index for this execution was one with a total number of output elements of sixty. The Normalized Average True Range is used to analyze tradable apportunities for Direct Digital Holdings across different markets.

About Direct Digital Technical Analysis

The technical analysis module can be used to analyzes prices, returns, volume, basic money flow, and other market information and help investors to determine the real value of Direct Digital Holdings on a daily or weekly bases. We use both bottom-up as well as top-down valuation methodologies to arrive at the intrinsic value of Direct Digital Holdings based on its technical analysis. In general, a bottom-up approach, as applied to this company, focuses on Direct Digital Holdings price pattern first instead of the macroeconomic environment surrounding Direct Digital Holdings. By analyzing Direct Digital's financials, daily price indicators, and related drivers such as dividends, momentum ratios, and various types of growth rates, we attempt to find the most accurate representation of Direct Digital's intrinsic value. As compared to a bottom-up approach, our top-down model examines the macroeconomic factors that affect the industry/economy before zooming in to Direct Digital specific price patterns or momentum indicators. Please read more on our technical analysis page.
 2023 2025 2026 (projected)
Dividend Yield0.0013020.0011726.98E-4
Price To Sales Ratio15.566.075.76

Direct Digital February 15, 2026 Technical Indicators

Most technical analysis of Direct help investors determine whether a current trend will continue and, if not, when it will shift. We provide a combination of tools to recognize potential entry and exit points for Direct from various momentum indicators to cycle indicators. When you analyze Direct charts, please remember that the event formation may indicate an entry point for a short seller, and look at different other indicators across different periods to confirm that a breakdown or reversion is likely to occur.

Direct Digital February 15, 2026 Daily Trend Indicators

Traders often use several different daily volumes and price technical indicators to supplement a more traditional technical analysis when analyzing securities such as Direct stock. With literally thousands of different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.

Additional Tools for Direct Stock Analysis

When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.