Harley Davidson Stock Market Value

HOG Stock  USD 20.78  0.24  1.17%   
Harley Davidson's market value is the price at which a share of Harley Davidson trades on a public exchange. It measures the collective expectations of Harley Davidson investors about its performance. Harley Davidson is trading at 20.78 as of the 23rd of January 2026. This is a 1.17 percent increase since the beginning of the trading day. The stock's lowest day price was 20.54.
With this module, you can estimate the performance of a buy and hold strategy of Harley Davidson and determine expected loss or profit from investing in Harley Davidson over a given investment horizon. Check out Harley Davidson Correlation, Harley Davidson Volatility and Harley Davidson Alpha and Beta module to complement your research on Harley Davidson.
For more detail on how to invest in Harley Stock please use our How to Invest in Harley Davidson guide.
Symbol

Is Motorcycle Manufacturers space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
2.407
Dividend Share
0.713
Earnings Share
4.2
Revenue Per Share
37.903
Quarterly Revenue Growth
0.165
The market value of Harley Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine if Harley Davidson is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.

Harley Davidson 'What if' Analysis

In the world of financial modeling, what-if analysis is part of sensitivity analysis performed to test how changes in assumptions impact individual outputs in a model. When applied to Harley Davidson's stock what-if analysis refers to the analyzing how the change in your past investing horizon will affect the profitability against the current market value of Harley Davidson.
0.00
10/25/2025
No Change 0.00  0.0 
In 3 months and 1 day
01/23/2026
0.00
If you would invest  0.00  in Harley Davidson on October 25, 2025 and sell it all today you would earn a total of 0.00 from holding Harley Davidson or generate 0.0% return on investment in Harley Davidson over 90 days. Harley Davidson is related to or competes with LCI Industries, Polaris Industries, MI Homes, Rush Enterprises, Garrett Motion, Abercrombie Fitch, and Red Rock. The company operates in two segments, Motorcycles and Related Products and Financial Services More

Harley Davidson Upside/Downside Indicators

Understanding different market momentum indicators often help investors to time their next move. Potential upside and downside technical ratios enable traders to measure Harley Davidson's stock current market value against overall market sentiment and can be a good tool during both bulling and bearish trends. Here we outline some of the essential indicators to assess Harley Davidson upside and downside potential and time the market with a certain degree of confidence.

Harley Davidson Market Risk Indicators

Today, many novice investors tend to focus exclusively on investment returns with little concern for Harley Davidson's investment risk. Other traders do consider volatility but use just one or two very conventional indicators such as Harley Davidson's standard deviation. In reality, there are many statistical measures that can use Harley Davidson historical prices to predict the future Harley Davidson's volatility.
Hype
Prediction
LowEstimatedHigh
19.0320.9622.89
Details
Intrinsic
Valuation
LowRealHigh
18.7024.4726.40
Details
Naive
Forecast
LowNextHigh
18.4820.4122.34
Details
16 Analysts
Consensus
LowTargetHigh
24.3026.7029.64
Details

Harley Davidson January 23, 2026 Technical Indicators

Harley Davidson Backtested Returns

Harley Davidson holds Efficiency (Sharpe) Ratio of -0.21, which attests that the entity had a -0.21 % return per unit of risk over the last 3 months. Harley Davidson exposes twenty-three different technical indicators, which can help you to evaluate volatility embedded in its price movement. Please check out Harley Davidson's Risk Adjusted Performance of (0.12), standard deviation of 1.99, and Market Risk Adjusted Performance of (0.25) to validate the risk estimate we provide. The company retains a Market Volatility (i.e., Beta) of 1.36, which attests to a somewhat significant risk relative to the market. As the market goes up, the company is expected to outperform it. However, if the market returns are negative, Harley Davidson will likely underperform. At this point, Harley Davidson has a negative expected return of -0.4%. Please make sure to check out Harley Davidson's skewness, as well as the relationship between the rate of daily change and price action indicator , to decide if Harley Davidson performance from the past will be repeated at some point in the near future.

Auto-correlation

    
  0.67  

Good predictability

Harley Davidson has good predictability. Overlapping area represents the amount of predictability between Harley Davidson time series from 25th of October 2025 to 9th of December 2025 and 9th of December 2025 to 23rd of January 2026. The more autocorrelation exist between current time interval and its lagged values, the more accurately you can make projection about the future pattern of Harley Davidson price movement. The serial correlation of 0.67 indicates that around 67.0% of current Harley Davidson price fluctuation can be explain by its past prices.
Correlation Coefficient0.67
Spearman Rank Test0.5
Residual Average0.0
Price Variance0.25

Currently Active Assets on Macroaxis

When determining whether Harley Davidson is a strong investment it is important to analyze Harley Davidson's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Harley Davidson's future performance. For an informed investment choice regarding Harley Stock, refer to the following important reports:
Check out Harley Davidson Correlation, Harley Davidson Volatility and Harley Davidson Alpha and Beta module to complement your research on Harley Davidson.
For more detail on how to invest in Harley Stock please use our How to Invest in Harley Davidson guide.
You can also try the Portfolio Suggestion module to get suggestions outside of your existing asset allocation including your own model portfolios.
Harley Davidson technical stock analysis exercises models and trading practices based on price and volume transformations, such as the moving averages, relative strength index, regressions, price and return correlations, business cycles, stock market cycles, or different charting patterns.
A focus of Harley Davidson technical analysis is to determine if market prices reflect all relevant information impacting that market. A technical analyst looks at the history of Harley Davidson trading pattern rather than external drivers such as economic, fundamental, or social events. It is believed that price action tends to repeat itself due to investors' collective, patterned behavior. Hence technical analysis focuses on identifiable price trends and conditions. More Info...