Direct Digital Holdings Net Income
| DRCT Stock | USD 2.12 0.16 7.02% |
As of the 3rd of February, Direct Digital shows the Variance of 226.14, standard deviation of 15.04, and Mean Deviation of 8.9. Direct Digital Holdings technical analysis allows you to utilize historical prices and volume patterns in order to determine a pattern that computes the direction of the firm's future prices.
Direct Digital Total Revenue |
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Gross Profit | Profit Margin | Market Capitalization | Enterprise Value Revenue 0.5372 | Revenue |
| Last Reported | Projected for Next Year | ||
| Net Loss | -17.9 M | -17 M | |
| Net Income Applicable To Common Shares | 4.8 M | 5 M | |
| Net Loss | -17.9 M | -17 M | |
| Net Loss | (1.91) | (1.81) | |
| Net Income Per E B T | 0.52 | 0.73 |
Direct | Net Income | Build AI portfolio with Direct Stock |
The evolution of Net Income for Direct Digital Holdings provides essential context for understanding the company's financial health trajectory. By analyzing this metric's behavior over time, investors can assess whether recent trends align with long-term patterns, and how Direct Digital compares to historical norms and industry peers.
Latest Direct Digital's Net Income Growth Pattern
Below is the plot of the Net Income of Direct Digital Holdings over the last few years. Net income is one of the most important fundamental items in finance. It plays a large role in Direct Digital Holdings financial statement analysis. It represents the amount of money remaining after all of Direct Digital Holdings operating expenses, interest, taxes and preferred stock dividends have been deducted from a company total revenue. It is Direct Digital's Net Loss historical data analysis aims to capture in quantitative terms the overall pattern of either growth or decline in Direct Digital's overall financial position and show how it may be relating to other accounts over time.
| View | Last Reported (19.91 M) | 10 Years Trend |
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Net Income |
| Timeline |
Direct Net Income Regression Statistics
| Arithmetic Mean | (1,543,656) | |
| Coefficient Of Variation | (138.56) | |
| Mean Deviation | 1,476,378 | |
| Median | (883,768) | |
| Standard Deviation | 2,138,904 | |
| Sample Variance | 4.6T | |
| Range | 8.2M | |
| R-Value | (0.49) | |
| Mean Square Error | 3.7T | |
| R-Squared | 0.24 | |
| Significance | 0.05 | |
| Slope | (205,914) | |
| Total Sum of Squares | 73.2T |
Direct Net Income History
Other Fundumenentals of Direct Digital Holdings
| Net Income From Continuing Ops | ||
| Net Income Applicable To Common Shares | ||
| Net Income Per Share | ||
| Net Income Per E B T |
Direct Digital Net Income component correlations
Direct Net Income Driver Correlations
Understanding the fundamental principles of building solid financial models for Direct Digital is extremely important. It helps to project a fair market value of Direct Stock properly, considering its historical fundamentals such as Net Income. Since Direct Digital's main accounts across its financial reports are all linked and dependent on each other, it is essential to analyze all possible correlations between related accounts. However, instead of reviewing all of Direct Digital's historical financial statements, investors can examine the correlated drivers to determine its overall health. This can be effectively done using a conventional correlation matrix of Direct Digital's interrelated accounts and indicators.
Click cells to compare fundamentals
Is there potential for Movies & Entertainment market expansion? Will Direct introduce new products? Factors like these will boost the valuation of Direct Digital. Projected growth potential of Direct fundamentally drives upward valuation adjustments. Understanding fair value requires weighing current performance against future potential. All the valuation information about Direct Digital listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth 3.022 | Earnings Share (73.15) | Revenue Per Share | Quarterly Revenue Growth (0.12) | Return On Assets |
Understanding Direct Digital Holdings requires distinguishing between market price and book value, where the latter reflects Direct's accounting equity. The concept of intrinsic value—what Direct Digital's is actually worth based on fundamentals - guides informed investors toward better entry and exit points. Analysts utilize numerous techniques to assess fundamental value, seeking to purchase shares when trading prices fall beneath estimated intrinsic worth. Market sentiment, economic cycles, and investor behavior can push Direct Digital's price substantially above or below its fundamental value.
It's important to distinguish between Direct Digital's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Direct Digital should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. In contrast, Direct Digital's trading price reflects the actual exchange value where willing buyers and sellers reach mutual agreement.
Direct Digital 'What if' Analysis
In the world of financial modeling, what-if analysis is part of sensitivity analysis performed to test how changes in assumptions impact individual outputs in a model. When applied to Direct Digital's stock what-if analysis refers to the analyzing how the change in your past investing horizon will affect the profitability against the current market value of Direct Digital.
| 11/05/2025 |
| 02/03/2026 |
If you would invest 0.00 in Direct Digital on November 5, 2025 and sell it all today you would earn a total of 0.00 from holding Direct Digital Holdings or generate 0.0% return on investment in Direct Digital over 90 days. Direct Digital is related to or competes with TNL Mediagene, FAST TRACK, Zeta Network, Lendway, TEN Holdings, Pop Culture, and Baosheng Media. Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform More
Direct Digital Upside/Downside Indicators
Understanding different market momentum indicators often help investors to time their next move. Potential upside and downside technical ratios enable traders to measure Direct Digital's stock current market value against overall market sentiment and can be a good tool during both bulling and bearish trends. Here we outline some of the essential indicators to assess Direct Digital Holdings upside and downside potential and time the market with a certain degree of confidence.
| Information Ratio | (0.16) | |||
| Maximum Drawdown | 95.2 | |||
| Value At Risk | (17.27) | |||
| Potential Upside | 11.11 |
Direct Digital Market Risk Indicators
Today, many novice investors tend to focus exclusively on investment returns with little concern for Direct Digital's investment risk. Other traders do consider volatility but use just one or two very conventional indicators such as Direct Digital's standard deviation. In reality, there are many statistical measures that can use Direct Digital historical prices to predict the future Direct Digital's volatility.| Risk Adjusted Performance | (0.10) | |||
| Jensen Alpha | (2.15) | |||
| Total Risk Alpha | (3.27) | |||
| Treynor Ratio | 0.5817 |
Sophisticated investors, who have witnessed many market ups and downs, anticipate that the market will even out over time. This tendency of Direct Digital's price to converge to an average value over time is called mean reversion. However, historically, high market prices usually discourage investors that believe in mean reversion to invest, while low prices are viewed as an opportunity to buy.
Direct Digital February 3, 2026 Technical Indicators
| Cycle Indicators | ||
| Math Operators | ||
| Math Transform | ||
| Momentum Indicators | ||
| Overlap Studies | ||
| Pattern Recognition | ||
| Price Transform | ||
| Statistic Functions | ||
| Volatility Indicators | ||
| Volume Indicators |
| Risk Adjusted Performance | (0.10) | |||
| Market Risk Adjusted Performance | 0.5917 | |||
| Mean Deviation | 8.9 | |||
| Coefficient Of Variation | (647.32) | |||
| Standard Deviation | 15.04 | |||
| Variance | 226.14 | |||
| Information Ratio | (0.16) | |||
| Jensen Alpha | (2.15) | |||
| Total Risk Alpha | (3.27) | |||
| Treynor Ratio | 0.5817 | |||
| Maximum Drawdown | 95.2 | |||
| Value At Risk | (17.27) | |||
| Potential Upside | 11.11 | |||
| Skewness | 2.69 | |||
| Kurtosis | 13.1 |
Direct Digital Holdings Backtested Returns
Direct Digital Holdings secures Sharpe Ratio (or Efficiency) of -0.16, which denotes the company had a -0.16 % return per unit of risk over the last 3 months. Direct Digital Holdings exposes twenty-one different technical indicators, which can help you to evaluate volatility embedded in its price movement. Please confirm Direct Digital's Standard Deviation of 15.04, variance of 226.14, and Mean Deviation of 8.9 to check the risk estimate we provide. The firm shows a Beta (market volatility) of -4.01, which means a somewhat significant risk relative to the market. As returns on the market increase, returns on owning Direct Digital are expected to decrease by larger amounts. On the other hand, during market turmoil, Direct Digital is expected to outperform it. At this point, Direct Digital Holdings has a negative expected return of -2.42%. Please make sure to confirm Direct Digital's information ratio, skewness, as well as the relationship between the Skewness and price action indicator , to decide if Direct Digital Holdings performance from the past will be repeated at some point in the near future.
Auto-correlation | 0.48 |
Average predictability
Direct Digital Holdings has average predictability. Overlapping area represents the amount of predictability between Direct Digital time series from 5th of November 2025 to 20th of December 2025 and 20th of December 2025 to 3rd of February 2026. The more autocorrelation exist between current time interval and its lagged values, the more accurately you can make projection about the future pattern of Direct Digital Holdings price movement. The serial correlation of 0.48 indicates that about 48.0% of current Direct Digital price fluctuation can be explain by its past prices.
| Correlation Coefficient | 0.48 | |
| Spearman Rank Test | 0.48 | |
| Residual Average | 0.0 | |
| Price Variance | 0.39 |
Because income is reported on the Income Statement of a company and is measured in dollars some investors prefer to use Profit Margin, which measures income as a percentage of sales.
| Competition |
Based on the recorded statements, Direct Digital Holdings reported net income of (19.91 Million). This is 101.25% lower than that of the Entertainment sector and significantly lower than that of the Communication Services industry. The net income for all United States stocks is 103.49% higher than that of the company.
Direct Net Income Peer Comparison
Stock peer comparison is one of the most widely used and accepted methods of equity analyses. It analyses Direct Digital's direct or indirect competition against its Net Income to detect undervalued stocks with similar characteristics or determine the stocks which would be a good addition to a portfolio. Peer analysis of Direct Digital could also be used in its relative valuation, which is a method of valuing Direct Digital by comparing valuation metrics of similar companies.Direct Digital is currently under evaluation in net income category among its peers.
Direct Digital ESG Sustainability
Some studies have found that companies with high sustainability scores are getting higher valuations than competitors with lower social-engagement activities. While most ESG disclosures are voluntary and do not directly affect the long term financial condition, Direct Digital's sustainability indicators can be used to identify proper investment strategies using environmental, social, and governance scores that are crucial to Direct Digital's managers, analysts, and investors.Environmental | Governance | Social |
Direct Digital Institutional Holders
Institutional Holdings refers to the ownership stake in Direct Digital that is held by large financial organizations, pension funds or endowments. Institutions may hold large blocks of Direct Digital's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Direct Digital's value.| Shares | Bank Of America Corp | 2025-06-30 | 104 | Barclays Plc | 2025-03-31 | 4.0 | Citigroup Inc | 2025-06-30 | 2.0 | Tower Research Capital Llc | 2025-03-31 | 0.0 | Justinvest Llc | 2025-06-30 | 0.0 | Citadel Advisors Llc | 2025-03-31 | 0.0 | Mccormack Advisors International | 2025-06-30 | 0.0 | Virtu Financial Llc | 2025-06-30 | 0.0 | Vanguard Group Inc | 2025-06-30 | 138 K | Ubs Group Ag | 2025-06-30 | 99.4 K | Xtx Topco Ltd | 2025-06-30 | 53.8 K |
Direct Fundamentals
| Return On Equity | 0.57 | ||||
| Return On Asset | -0.35 | ||||
| Profit Margin | (0.27) % | ||||
| Operating Margin | (0.49) % | ||||
| Current Valuation | 19.48 M | ||||
| Shares Outstanding | 1.25 M | ||||
| Shares Owned By Insiders | 1.50 % | ||||
| Shares Owned By Institutions | 0.60 % | ||||
| Number Of Shares Shorted | 55.64 K | ||||
| Price To Earning | 16.53 X | ||||
| Price To Book | 13.87 X | ||||
| Price To Sales | 0.09 X | ||||
| Revenue | 62.29 M | ||||
| Gross Profit | 11.12 M | ||||
| EBITDA | (5.98 M) | ||||
| Net Income | (19.91 M) | ||||
| Cash And Equivalents | 4.92 M | ||||
| Cash Per Share | 1.55 X | ||||
| Total Debt | 36.27 M | ||||
| Debt To Equity | 4.47 % | ||||
| Current Ratio | 1.14 X | ||||
| Book Value Per Share | (3.86) X | ||||
| Cash Flow From Operations | (8.65 M) | ||||
| Short Ratio | 0.10 X | ||||
| Earnings Per Share | (73.15) X | ||||
| Target Price | 110.0 | ||||
| Number Of Employees | 79 | ||||
| Beta | 5.97 | ||||
| Market Capitalization | 3.01 M | ||||
| Total Asset | 26.01 M | ||||
| Retained Earnings | (8.77 M) | ||||
| Working Capital | (4.82 M) | ||||
| Net Asset | 26.01 M |
About Direct Digital Fundamental Analysis
The Macroaxis Fundamental Analysis modules help investors analyze Direct Digital Holdings's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Direct Digital using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Direct Digital Holdings based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.
Please read more on our fundamental analysis page.
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Additional Tools for Direct Stock Analysis
When running Direct Digital's price analysis, check to measure Direct Digital's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Direct Digital is operating at the current time. Most of Direct Digital's value examination focuses on studying past and present price action to predict the probability of Direct Digital's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Direct Digital's price. Additionally, you may evaluate how the addition of Direct Digital to your portfolios can decrease your overall portfolio volatility.