Is Purple Innovation Stock a Good Investment?

Purple Innovation Investment Advice

  PRPL
To provide specific investment advice or recommendations on Purple Innovation stock, we recommend investors consider the following general factors when evaluating Purple Innovation. This will help you to make an informed decision on whether to include Purple Innovation in one of your diversified portfolios:
  • Examine Purple Innovation's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Purple Innovation's leadership team and their track record. Good management can help Purple Innovation navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Household Appliances space and any emerging trends that could impact Purple Innovation's business and its evolving consumer preferences.
  • Compare Purple Innovation's performance and market position to its competitors. Analyze how Purple Innovation is positioned in terms of product offerings, innovation, and market share.
  • Check if Purple Innovation pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Purple Innovation's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Purple Innovation stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Purple Innovation is a good investment.
 
Sell
 
Buy
Strong Sell
We provide trade recommendations to complement the recent expert consensus on Purple Innovation. Our dynamic recommendation engine exercises a multidimensional algorithm to analyze the firm's potential to grow using all technical and fundamental data available at the time. To make sure Purple Innovation is not overpriced, please check all Purple Innovation fundamentals, including its gross profit, short ratio, net asset, as well as the relationship between the total debt and beta . As Purple Innovation appears to be a penny stock we also advise to check out its number of shares shorted numbers.

Market Performance

Very WeakDetails

Volatility

Very riskyDetails

Hype Condition

Under hypedDetails

Current Valuation

UndervaluedDetails

Odds Of Distress

HighDetails

Economic Sensitivity

Responds to the marketDetails

Investor Sentiment

ExcitedDetails

Analyst Consensus

BuyDetails

Financial Strenth (F Score)

PoorDetails

Financial Leverage

Not RatedDetails

Reporting Quality (M-Score)

Unlikely ManipulatorDetails

Examine Purple Innovation Stock

Researching Purple Innovation's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 75.0% of the company shares are owned by institutional investors. The book value of Purple Innovation was at this time reported as 0.26. The company has Price/Earnings To Growth (PEG) ratio of 2.0. Purple Innovation recorded a loss per share of 1.02. The entity had not issued any dividends in recent years.
To determine if Purple Innovation is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Purple Innovation's research are outlined below:
Purple Innovation generated a negative expected return over the last 90 days
Purple Innovation has some characteristics of a very speculative penny stock
Purple Innovation has high historical volatility and very poor performance
Purple Innovation has a very high chance of going through financial distress in the upcoming years
The company reported the previous year's revenue of 510.54 M. Net Loss for the year was (120.76 M) with profit before overhead, payroll, taxes, and interest of 210.58 M.
Purple Innovation currently holds about 41.17 M in cash with (54.66 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
Purple Innovation has a poor financial position based on the latest SEC disclosures
Roughly 75.0% of the company shares are owned by institutional investors
Latest headline from news.google.com: Home Furnishings Stocks Q3 Teardown Purple Vs The Rest - Barchart

Purple Innovation Quarterly Cash And Short Term Investments

23.4 Million

Purple Innovation uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Purple Innovation. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Purple Innovation's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
21st of March 2024
Upcoming Quarterly Report
View
8th of May 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
21st of March 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View
Earnings surprises can significantly impact Purple Innovation's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Purple Innovation's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2024-11-04
2024-09-30-0.1-0.080.0220 
2018-03-15
2017-12-31-0.04-0.020.0250 
2024-05-07
2024-03-31-0.16-0.19-0.0318 
2024-03-12
2023-12-31-0.18-0.150.0316 
2021-05-17
2021-03-310.140.170.0321 
2023-03-16
2022-12-31-0.06-0.1-0.0466 
2022-08-09
2022-06-30-0.07-0.11-0.0457 
2018-08-09
2018-06-30-0.06-0.020.0466 

Know Purple Innovation's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Purple Innovation is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Purple Innovation backward and forwards among themselves. Purple Innovation's institutional investor refers to the entity that pools money to purchase Purple Innovation's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Northern Trust Corp2024-09-30
478.9 K
Bb&t Corp.2024-09-30
475 K
Charles Schwab Investment Management Inc2024-09-30
458.6 K
Morgan Stanley - Brokerage Accounts2024-06-30
419.5 K
Bridgeway Capital Management, Llc2024-09-30
295 K
Amvescap Plc.2024-06-30
288.7 K
Nuveen Asset Management, Llc2024-06-30
228 K
Dimensional Fund Advisors, Inc.2024-09-30
177 K
Bank Of New York Mellon Corp2024-06-30
174.3 K
Coliseum Capital Management Llc2024-09-30
46.9 M
No Street Gp Lp2024-09-30
6.5 M
Note, although Purple Innovation's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Purple Innovation's market capitalization trends

The company currently falls under 'Micro-Cap' category with a current market capitalization of 94.85 M.

Market Cap

69.72 Million

Purple Innovation's profitablity analysis

Last ReportedProjected for Next Year
Return On Tangible Assets(0.33)(0.31)
Return On Capital Employed(0.41)(0.39)
Return On Assets(0.31)(0.29)
Return On Equity(1.05)(0.99)
The company has Profit Margin (PM) of (0.21) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.13) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.13.
Determining Purple Innovation's profitability involves analyzing its financial statements and using various financial metrics to determine if Purple Innovation is a good buy. For example, gross profit margin measures Purple Innovation's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Purple Innovation's profitability and make more informed investment decisions.

Evaluate Purple Innovation's management efficiency

Purple Innovation has return on total asset (ROA) of (0.1219) % which means that it has lost $0.1219 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (1.3409) %, meaning that it created substantial loss on money invested by shareholders. Purple Innovation's management efficiency ratios could be used to measure how well Purple Innovation manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is expected to rise to -0.31 this year. Return On Capital Employed is expected to rise to -0.39 this year. At this time, Purple Innovation's Net Tangible Assets are quite stable compared to the past year. Intangible Assets is expected to rise to about 23.3 M this year, although the value of Total Current Assets will most likely fall to about 101.9 M.
Last ReportedProjected for Next Year
Book Value Per Share 1.12  1.06 
Tangible Book Value Per Share 0.90  0.86 
Enterprise Value Over EBITDA(2.47)(2.60)
Price Book Value Ratio 0.92  0.97 
Enterprise Value Multiple(2.47)(2.60)
Price Fair Value 0.92  0.97 
Enterprise Value80.2 M71.3 M
Effective leadership at Purple Innovation drives its competitive edge in the market. Our analysis focuses on how this translates to financial performance and stock value.
Beta
2.082

Basic technical analysis of Purple Stock

As of the 26th of November, Purple Innovation holds the Risk Adjusted Performance of (0.07), variance of 12.35, and Coefficient Of Variation of (1,024). Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Purple Innovation, as well as the relationship between them. Please check Purple Innovation risk adjusted performance, variance, as well as the relationship between the Variance and potential upside to decide if Purple Innovation is priced some-what accurately, providing market reflects its current price of 0.95 per share. Given that Purple Innovation is a hitting penny stock territory we advise to closely look at its jensen alpha.

Purple Innovation's insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Purple Innovation insiders, such as employees or executives, is commonly permitted as long as it does not rely on Purple Innovation's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Purple Innovation insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Todd Vogensen over three weeks ago
Acquisition by Todd Vogensen of 72347 shares of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over a month ago
Disposition of 2177 shares by Roddy Jack of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over a month ago
Acquisition by Robert DeMartini of 138834 shares of Purple Innovation at 1.0311 subject to Rule 16b-3
 
Robert DeMartini over a month ago
Disposition of 56528 shares by Robert DeMartini of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over three months ago
Acquisition by Robert DeMartini of 138834 shares of Purple Innovation at 1.0311 subject to Rule 16b-3
 
Robert DeMartini over three months ago
Acquisition by Robert DeMartini of 10105 shares of Purple Innovation at 1.0118 subject to Rule 16b-3
 
Robert DeMartini over three months ago
Acquisition by Robert DeMartini of 51061 shares of Purple Innovation at 0.9847 subject to Rule 16b-3
 
Eric Haynor over three months ago
Acquisition by Eric Haynor of 63303 shares of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over three months ago
Acquisition by Roddy Jack of 34498 shares of Purple Innovation subject to Rule 16b-3
 
Jeff Hutchings over six months ago
Disposition of 9827 shares by Jeff Hutchings of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over six months ago
Disposition of 2177 shares by Roddy Jack of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over six months ago
Disposition of 38334 shares by Robert DeMartini of Purple Innovation subject to Rule 16b-3

Purple Innovation's Outstanding Corporate Bonds

Purple Innovation issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Purple Innovation uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Purple bonds can be classified according to their maturity, which is the date when Purple Innovation has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Understand Purple Innovation's technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Purple Innovation's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Purple Innovation's intraday indicators

Purple Innovation intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Purple Innovation stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
Purple Innovation time-series forecasting models is one of many Purple Innovation's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Purple Innovation's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Purple Stock media impact

Far too much social signal, news, headlines, and media speculation about Purple Innovation that are available to investors today. That information is available publicly through Purple media outlets and privately through word of mouth or via Purple internal channels. However, regardless of the origin, that massive amount of Purple data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Purple Innovation news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Purple Innovation relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Purple Innovation's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Purple Innovation alpha.

Purple Innovation Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Purple Innovation can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

Purple Innovation Corporate Management

John IVChief OfficerProfile
Jeff HutchingsChief OfficerProfile
Todd CPAChief OfficerProfile
Verdi IIIChief OfficerProfile
Robert DeMartiniCEO DirectorProfile
Casey McGarveyChief Legal OfficerProfile
Keira KrauszChief OfficerProfile
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Options Analysis module to analyze and evaluate options and option chains as a potential hedge for your portfolios.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(1.02)
Revenue Per Share
4.734
Quarterly Revenue Growth
(0.15)
Return On Assets
(0.12)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Purple Innovation's value and its price, as these two are different measures arrived at by various means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.