Purple Innovation Valuation

PRPL Stock  USD 0.95  0.07  7.95%   
Today, the company appears to be undervalued. Purple Innovation holds a recent Real Value of $1.8 per share. The prevailing price of the company is $0.95. Our model determines the value of Purple Innovation from analyzing the company fundamentals such as Operating Margin of (0.13) %, return on equity of -1.34, and Shares Outstanding of 107.52 M as well as examining its technical indicators and probability of bankruptcy. Key fundamental drivers impacting Purple Innovation's valuation include:
Price Book
3.3916
Enterprise Value
224 M
Enterprise Value Ebitda
(30.56)
Price Sales
0.1879
Forward PE
294.1176
Undervalued
Today
0.95
Please note that Purple Innovation's price fluctuation is very risky at this time. Calculation of the real value of Purple Innovation is based on 3 months time horizon. Increasing Purple Innovation's time horizon generally increases the accuracy of value calculation and significantly improves the predictive power of the methodology used.
The fair value of the Purple stock is determined by what a typical buyer is willing to pay for full or partial control of Purple Innovation. Since Purple Innovation is currently traded on the exchange, buyers and sellers on that exchange determine the market value of Purple Stock. However, Purple Innovation's intrinsic value may or may not be the same as its current market price, in which case there is an opportunity to profit from the mispricing, assuming the market price will eventually merge with its intrinsic value.
Historical Market  0.95 Real  1.8 Target  4.46 Hype  0.96 Naive  0.94
The intrinsic value of Purple Innovation's stock can be calculated using various methods such as discounted cash flow or dividend analysis. That value may differ from its market price, which is determined by factors such as investor sentiment, market trends, headlines, and other external factors that may influence Purple Innovation's stock price.
1.80
Real Value
5.34
Upside
Estimating the potential upside or downside of Purple Innovation helps investors to forecast how Purple stock's addition to their portfolios will impact the overall performance. We also use other valuation drivers to help us estimate the true value of Purple Innovation more accurately as focusing exclusively on Purple Innovation's fundamentals will not take into account other important factors:
Earnings
Estimates (0)
LowProjectedHigh
-0.13-0.12-0.11
Details
Hype
Prediction
LowEstimatedHigh
0.050.964.50
Details
Naive
Forecast
LowNext ValueHigh
0.020.944.48
Details
8 Analysts
Consensus
LowTarget PriceHigh
4.064.464.95
Details
Traditionally, analysts and sophisticated investors use multiple methods for valuing a cash-flow-generating entity or its stock. For example, some money managers use Purple Innovation's intrinsic value based on its ongoing forecasts of Purple Innovation's financial statements. In contrast, other private, professional wealth advisors use a multiplier approach by looking to relative value analysis against Purple Innovation's closest peers.

Purple Innovation Cash

36.37 Million

Purple Valuation Trend

Knowing Purple Innovation's actual value is paramount for traders when making sound investment determinations. Using both Purple Innovation's enterprise value as well as its market capitalization is the best way to estimate the value of the company and is usually enough for investors to make market timing decisions.

Purple Innovation Total Value Analysis

Purple Innovation is at this time projected to have valuation of 224.04 M with market capitalization of 94.85 M, debt of 152.97 M, and cash on hands of 41.17 M. Please note that valuation may be misleading and is a subject to auditing or accounting errors. We encourage investors to vigilantly validate all of the Purple Innovation fundamentals before making equity appraisal based on enterprise value of the company
  Takeover PriceMarket CapDebt ObligationsCash
224.04 M
94.85 M
152.97 M
41.17 M

Purple Innovation Investor Information

About 75.0% of the company shares are owned by institutional investors. The book value of Purple Innovation was at this time reported as 0.26. The company has Price/Earnings To Growth (PEG) ratio of 2.0. Purple Innovation recorded a loss per share of 1.02. The entity had not issued any dividends in recent years. Based on the analysis of Purple Innovation's profitability, liquidity, and operating efficiency, Purple Innovation is not in a good financial situation at this time. It has a very high probability of going through financial hardship in December.

Purple Innovation Asset Utilization

The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Purple Innovation has an asset utilization ratio of 130.7 percent. This suggests that the Company is making $1.31 for each dollar of assets. An increasing asset utilization means that Purple Innovation is more efficient with each dollar of assets it utilizes for everyday operations.
 
Covid

Purple Innovation Ownership Allocation

Purple Innovation owns a total of 107.52 Million outstanding shares. The majority of Purple Innovation outstanding shares are owned by third-party entities. These institutional holders are usually referred to as non-private investors looking to secure positions in Purple Innovation to benefit from reduced commissions. Consequently, institutional investors are subject to a different set of regulations than regular investors in Purple Innovation. Please pay attention to any change in the institutional holdings of Purple Innovation as this could imply that something significant has changed or is about to change at the company. Please note that no matter how many assets the company maintains, if the real value of the company is less than the current market value, you may not be able to make money on it.

Purple Innovation Profitability Analysis

The company reported the previous year's revenue of 510.54 M. Net Loss for the year was (120.76 M) with profit before overhead, payroll, taxes, and interest of 210.58 M.

About Purple Innovation Valuation

We use absolute and relative valuation methodologies to arrive at the intrinsic value of Purple Innovation. In general, an absolute valuation paradigm, as applied to this company, attempts to find the value of Purple Innovation based exclusively on its fundamental and basic technical indicators. By analyzing Purple Innovation's financials, quarterly and monthly indicators, and their related drivers, we attempt to find the most accurate representation of Purple Innovation's intrinsic value. As compared to an absolute model, our relative valuation model uses a comparative analysis of Purple Innovation. We calculate exposure to Purple Innovation's market risk, different technical and fundamental indicators, and relevant financial multiples and ratios and then compare them to those of Purple Innovation's related companies.
Last ReportedProjected for Next Year
Gross Profit171.8 M153.3 M
Pretax Profit Margin(0.24)(0.23)
Operating Profit Margin(0.22)(0.21)
Net Loss(0.24)(0.22)
Gross Profit Margin 0.34  0.30 

Purple Innovation Growth Indicators

Investing in growth stocks can be very risky. If the company such as Purple Innovation does not do well, investors take a loss on the stock when it is time to sell. Also, because growth stocks typically do not pay dividends, the only opportunity an investor has to make money on their investment is when they eventually sell their shares.
Common Stock Shares Outstanding103.9 M
Quarterly Earnings Growth Y O Y-0.602
Forward Price Earnings294.1176

Purple Innovation Current Valuation Indicators

Purple Innovation's valuation analysis is a process of estimating the intrinsic value of all assets and outstanding equities. There are different methodologies and models we use to develop the final Purple Innovation's valuation. The techniques such as discounted cash flow and fundamental indicators such as book value per share or market capitalization are well known and widely used across most financial advisers and money managers.
Valuations are an essential part of business, for companies themselves, but also for investors. For companies, such as Purple Innovation, valuations can help measure their progress and success and can help them track their performance in the market compared to others. In addition, investors can use Purple Innovation's valuations to help determine the worth of potential investments. They can do this by using data and information made public by a company. Regardless of who the valuation is for, it essentially describes Purple Innovation's worth.
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Global Markets Map module to get a quick overview of global market snapshot using zoomable world map. Drill down to check world indexes.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(1.02)
Revenue Per Share
4.734
Quarterly Revenue Growth
(0.15)
Return On Assets
(0.12)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.