Purple Innovation Stock Today
| PRPL Stock | USD 0.71 0 0.28% |
PerformanceWeakest
| Odds Of DistressRisky
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Purple Innovation is selling for 0.708 as of the 29th of January 2026. This is a 0.28 percent decrease since the beginning of the trading day. The stock's lowest day price was 0.71. Purple Innovation has a very high chance of experiencing financial distress in the next few years of operation. It has also generated negative returns for investors over the last 90 days. The performance scores are derived for the period starting the 31st of October 2025 and ending today, the 29th of January 2026. Click here to learn more.
Business Domain Consumer Durables & Apparel | IPO Date 29th of October 2015 | Category Consumer Cyclical | Classification Consumer Discretionary |
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. The company has 108.25 M outstanding shares of which 1.53 M shares are at this time shorted by private and institutional investors with about 6.52 trading days to cover. More on Purple Innovation
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Purple Stock Highlights
| Business Concentration | Household Appliances, Furnishings, Fixtures & Appliances, Consumer Discretionary, Nasdaq Industrial, NASDAQ Composite, Consumer Discretionary, Household Durables, Furnishings, Fixtures & Appliances, Consumer Cyclical (View all Sectors) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Financial Strength
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Debt LevelsBy employing borrowed capital, Purple Innovation can potentially magnify investment returns. Examining the debt-to-assets ratio offers investors perspective on Purple Innovation's use of financial leverage and reveals what portion of Purple Innovation's asset base relies on creditor financing.
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Purple Innovation (PRPL) is traded on NASDAQ Exchange in USA and employs 1,200 people. Purple Innovation is listed under Household Appliances category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a current market capitalization of 76.64 M. Purple Innovation conducts business under Household Durables sector and is part of Consumer Discretionary industry. The entity has 108.25 M outstanding shares of which 1.53 M shares are at this time shorted by private and institutional investors with about 6.52 trading days to cover.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
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Ownership AllocationPurple Innovation owns a total of 108.25 Million outstanding shares. Over half of Purple Innovation's outstanding shares are owned by third-party entities. These third-party entities are typically referred to as corporate investors that secure positions in a given instrument to benefit from reduced trade commissions. Please note that no matter how many assets the company maintains, if the real value of the company is less than the current market value, you may not be able to make money on it.
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Purple Stock Institutional Holders
| Instituion | Recorded On | Shares | |
| Jpmorgan Chase & Co | 2025-06-30 | 390.4 K | |
| Bb&t Corp. | 2025-06-30 | 350 K | |
| Jane Street Group Llc | 2025-06-30 | 347.5 K | |
| Anson Funds Management Lp | 2025-06-30 | 300 K | |
| Stratos Wealth Partners, Ltd | 2025-06-30 | 296.2 K | |
| Charles Schwab Investment Management Inc | 2025-06-30 | 265.6 K | |
| Crumly & Associates Inc. | 2025-06-30 | 254.6 K | |
| Susquehanna International Group, Llp | 2025-06-30 | 247.1 K | |
| State Street Corp | 2025-06-30 | 238.7 K | |
| Coliseum Capital Management Llc | 2025-06-30 | 46.9 M | |
| Wasatch Advisors Lp | 2025-06-30 | 4.6 M |
Purple Innovation Historical Income Statement
Purple Stock Against Markets
Purple Innovation Corporate Management
| John IV | Chief Officer | Profile | |
| Jeff Hutchings | Chief Officer | Profile | |
| Tricia McDermottSpikes | Chief Secretary | Profile | |
| Todd CPA | Chief Officer | Profile | |
| Verdi III | Chief Officer | Profile | |
| Robert DeMartini | CEO Director | Profile | |
| Casey McGarvey | Chief Legal Officer | Profile |
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in metropolitan statistical area. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Financial Widgets module to easily integrated Macroaxis content with over 30 different plug-and-play financial widgets.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth (0.60) | Earnings Share (0.52) | Revenue Per Share | Quarterly Revenue Growth 0.001 | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.