Purple Innovation Stock Performance
| PRPL Stock | USD 0.74 0 0.41% |
The company holds a Beta of 0.72, which implies possible diversification benefits within a given portfolio. As returns on the market increase, Purple Innovation's returns are expected to increase less than the market. However, during the bear market, the loss of holding Purple Innovation is expected to be smaller as well. At this point, Purple Innovation has a negative expected return of -0.35%. Please make sure to check Purple Innovation's maximum drawdown, accumulation distribution, as well as the relationship between the Accumulation Distribution and market facilitation index , to decide if Purple Innovation performance from the past will be repeated at some point in the near future.
Risk-Adjusted Performance
Weakest
Weak | Strong |
Over the last 90 days Purple Innovation has generated negative risk-adjusted returns adding no value to investors with long positions. Despite uncertain performance in the last few months, the Stock's basic indicators remain quite persistent which may send shares a bit higher in January 2026. The latest mess may also be a sign of long-standing up-swing for the company institutional investors. ...more
1 | Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025 | 10/29/2025 |
2 | PRPL Q3 Deep Dive Margin Recovery and Wholesale Expansion Shape Outlook | 11/05/2025 |
3 | Purple Innovation, Inc. Q3 2025 Earnings Call Transcript | 11/06/2025 |
4 | Purple Shares Skyrocket, What You Need To Know | 11/07/2025 |
5 | Is Purple Innovation Inc. stock poised for growth - 2025 Winners Losers Real-Time Buy Signal Alerts - newser.com | 11/13/2025 |
6 | How buybacks impact Purple Innovation Inc. stock value - 2025 Volatility Report Weekly Top Gainers Trade List - newser.com | 11/19/2025 |
7 | Disposition of 4253 shares by George Ulrich of Purple Innovation subject to Rule 16b-3 | 11/21/2025 |
8 | Disposition of 12572 shares by Eric Haynor of Purple Innovation subject to Rule 16b-3 | 11/28/2025 |
9 | Purple Innovation Stock Price Down 0.7 percent - Heres Why - MarketBeat | 12/02/2025 |
10 | Purple Innovation rallies on possible sale - MSN | 12/10/2025 |
11 | Independent studies show Purple Innovations Essential and Restore mattresses, with GelFlex Grid technology, show self-reported pain dropping by 63-68 percent an... | 12/15/2025 |
12 | Financial Analysis Reborn Coffee and Purple Innovation | 12/24/2025 |
| Begin Period Cash Flow | 26.9 M | |
| Total Cashflows From Investing Activities | -7.5 M |
Purple Innovation Relative Risk vs. Return Landscape
If you would invest 98.00 in Purple Innovation on September 27, 2025 and sell it today you would lose (24.00) from holding Purple Innovation or give up 24.49% of portfolio value over 90 days. Purple Innovation is currently does not generate positive expected returns and assumes 4.3663% risk (volatility on return distribution) over the 90 days horizon. In different words, 39% of stocks are less volatile than Purple, and 99% of all traded equity instruments are projected to make higher returns than the company over the 90 days investment horizon. Expected Return |
| Risk |
Purple Innovation Market Risk Analysis
Today, many novice investors tend to focus exclusively on investment returns with little concern for Purple Innovation's investment risk. Standard deviation is the most common way to measure market volatility of stocks, such as Purple Innovation, and traders can use it to determine the average amount a Purple Innovation's price has deviated from the expected return over a period of time. It is calculated by determining the expected price for the established period and then subtracting this figure from each price point. The differences are then squared, summed, and averaged to produce the variance.
Sharpe Ratio = -0.081
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| Negative Returns | PRPL |
Based on monthly moving average Purple Innovation is not performing at its full potential. However, if added to a well diversified portfolio the total return can be enhanced and market risk can be reduced. You can increase risk-adjusted return of Purple Innovation by adding Purple Innovation to a well-diversified portfolio.
Purple Innovation Fundamentals Growth
Purple Stock prices reflect investors' perceptions of the future prospects and financial health of Purple Innovation, and Purple Innovation fundamentals are critical determinants of its market performance. Overall, investors pay close attention to revenue and earnings growth, profit margins, and debt levels. These fundamentals can have a significant impact on Purple Stock performance.
| Return On Equity | -102.71 | ||||
| Return On Asset | -0.0664 | ||||
| Profit Margin | (0.12) % | ||||
| Operating Margin | (0.06) % | ||||
| Current Valuation | 248.12 M | ||||
| Shares Outstanding | 108.25 M | ||||
| Price To Earning | 63.13 X | ||||
| Price To Book | 1.74 X | ||||
| Price To Sales | 0.18 X | ||||
| Revenue | 487.88 M | ||||
| Gross Profit | 188.44 M | ||||
| EBITDA | (45.17 M) | ||||
| Net Income | (98.1 M) | ||||
| Cash And Equivalents | 41.17 M | ||||
| Cash Per Share | 0.50 X | ||||
| Total Debt | 158.13 M | ||||
| Debt To Equity | 0.70 % | ||||
| Current Ratio | 1.91 X | ||||
| Book Value Per Share | (0.25) X | ||||
| Cash Flow From Operations | (17.85 M) | ||||
| Earnings Per Share | (0.55) X | ||||
| Market Capitalization | 80.37 M | ||||
| Total Asset | 307.85 M | ||||
| Retained Earnings | (573.87 M) | ||||
| Working Capital | 25.36 M | ||||
About Purple Innovation Performance
By examining Purple Innovation's fundamental ratios, stakeholders can obtain critical insights into Purple Innovation's financial health, operational efficiency, and overall profitability. These insights assist in making well-informed investment and management decisions. For example, a high Return on Assets and Return on Equity would indicate that Purple Innovation is effectively utilizing its assets and equity to generate significant profits, enhancing its appeal to investors. On the other hand, low ROA and ROE values could reveal issues in asset and equity management, highlighting the need for operational improvements.
| Last Reported | Projected for Next Year | ||
| Days Of Inventory On Hand | 67.66 | 50.10 | |
| Return On Tangible Assets | (0.33) | (0.31) | |
| Return On Capital Employed | (0.45) | (0.47) | |
| Return On Assets | (0.32) | (0.30) | |
| Return On Equity | (4.85) | (4.60) |
Things to note about Purple Innovation performance evaluation
Checking the ongoing alerts about Purple Innovation for important developments is a great way to find new opportunities for your next move. Stock alerts and notifications screener for Purple Innovation help investors to be notified of important events, changes in technical or fundamental conditions, and significant headlines that can affect investment decisions.| Purple Innovation generated a negative expected return over the last 90 days | |
| Purple Innovation has some characteristics of a very speculative penny stock | |
| Purple Innovation has high historical volatility and very poor performance | |
| Purple Innovation has a very high chance of going through financial distress in the upcoming years | |
| The company reported the previous year's revenue of 487.88 M. Net Loss for the year was (98.1 M) with profit before overhead, payroll, taxes, and interest of 188.44 M. | |
| Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5. | |
| Roughly 63.0% of the company shares are owned by institutional investors | |
| Latest headline from thelincolnianonline.com: Financial Analysis Reborn Coffee and Purple Innovation |
- Analyzing Purple Innovation's financial statements, including its income statement, balance sheet, and cash flow statement, helps in understanding its overall financial health and growth potential.
- Getting a closer look at valuation ratios like price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio help in understanding whether Purple Innovation's stock is overvalued or undervalued compared to its peers.
- Examining Purple Innovation's industry or sector and how it is performing can give you an idea of its growth potential and how it is positioned relative to its competitors.
- Evaluating Purple Innovation's management team can have a significant impact on its success or failure. Reviewing the track record and experience of Purple Innovation's management team can help you assess the Company's leadership.
- Pay attention to analyst opinions and ratings of Purple Innovation's stock. These opinions can provide insight into Purple Innovation's potential for growth and whether the stock is currently undervalued or overvalued.
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in employment. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Competition Analyzer module to analyze and compare many basic indicators for a group of related or unrelated entities.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.60) | Earnings Share (0.55) | Revenue Per Share | Quarterly Revenue Growth 0.001 | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.