Purple Innovation Stock Analysis

PRPL Stock  USD 0.85  0.04  5.43%   
Purple Innovation is undervalued with Real Value of 1.11 and Target Price of 1.98. The main objective of Purple Innovation stock analysis is to determine its intrinsic value, which is an estimate of what Purple Innovation is worth, separate from its market price. There are two main types of Purple Innovation's stock analysis: fundamental analysis and technical analysis.
Long Term DebtCash21.4M35.4M41.4M94.1M23.7M26.9M55.4M33.7M12.2M33.5M123.0M91.6M41.8M26.9M29.0M36.0M100%
The Purple Innovation stock is traded in the USA on NASDAQ Exchange, with the market opening at 09:30:00 and closing at 16:00:00 every Mon,Tue,Wed,Thu,Fri except for officially observed holidays in the USA.
  
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.

Purple Stock Analysis Notes

About 71.0% of the company shares are owned by institutional investors. The book value of Purple Innovation was at this time reported as 0.19. The company has Price/Earnings To Growth (PEG) ratio of 2.0. Purple Innovation recorded a loss per share of 0.91. The entity had not issued any dividends in recent years. Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. It employs 1800 people. To find out more about Purple Innovation contact Robert DeMartini at 801 756 2600 or learn more at https://purple.com.

Purple Innovation Investment Alerts

Purple Innovation had very high historical volatility over the last 90 days
Purple Innovation has some characteristics of a very speculative penny stock
Purple Innovation has a very high chance of going through financial distress in the upcoming years
The company reported the previous year's revenue of 487.88 M. Net Loss for the year was (98.1 M) with profit before overhead, payroll, taxes, and interest of 196.57 M.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
Roughly 71.0% of the company shares are owned by institutional investors
Latest headline from gurufocus.com: Purple Innovation Soars 38 percent as Company Announces Strategic Review

Purple Innovation Upcoming and Recent Events

21st of March 2024
Upcoming Quarterly Report
View
8th of May 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
21st of March 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View

Purple Largest EPS Surprises

Earnings surprises can significantly impact Purple Innovation's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2025-03-10
2024-12-31-0.0814-0.070.011414 
2024-11-04
2024-09-30-0.1-0.080.0220 
2018-03-15
2017-12-31-0.04-0.020.0250 
View All Earnings Estimates

Purple Innovation Thematic Classifications

In addition to having Purple Innovation stock in your portfolios, you can add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your favorite investment opportunity, you can then obtain an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility. If you are a result-oriented investor, you can benefit from optimizing one of our existing themes to build an efficient portfolio against your specific investing outlook.
Consumer Goods Idea
Consumer Goods
USA Equities from Consumer Goods industry as classified by Fama & French

Purple Stock Institutional Investors

Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Jpmorgan Chase & Co2024-12-31
608.1 K
Northern Trust Corp2024-12-31
460.6 K
Charles Schwab Investment Management Inc2024-12-31
435 K
Morgan Stanley - Brokerage Accounts2024-12-31
378.3 K
Ubs Group Ag2024-12-31
347.5 K
Stratos Wealth Partners, Ltd2024-12-31
296.2 K
Bridgeway Capital Management, Llc2024-12-31
295 K
Amvescap Plc.2024-12-31
257.3 K
Goldman Sachs Group Inc2024-12-31
229.8 K
Coliseum Capital Management Llc2024-12-31
46.9 M
No Street Gp Lp2024-12-31
4.9 M
Note, although Purple Innovation's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Purple Market Capitalization

The company currently falls under 'Micro-Cap' category with a current market capitalization of 87.56 M.

Purple Profitablity

The company has Profit Margin (PM) of (0.2) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.03) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.03.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.33)(0.31)
Return On Capital Employed(0.45)(0.42)
Return On Assets(0.32)(0.30)
Return On Equity(4.85)(4.60)

Management Efficiency

Purple Innovation has return on total asset (ROA) of (0.1016) % which means that it has lost $0.1016 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (1.4446) %, meaning that it created substantial loss on money invested by shareholders. Purple Innovation's management efficiency ratios could be used to measure how well Purple Innovation manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is expected to rise to -0.31 this year. Return On Capital Employed is expected to rise to -0.42 this year. At this time, Purple Innovation's Net Tangible Assets are quite stable compared to the past year. Non Current Assets Total is expected to rise to about 212.4 M this year, although the value of Total Current Assets will most likely fall to about 105.3 M.
Last ReportedProjected for Next Year
Book Value Per Share 0.19  0.18 
Tangible Book Value Per Share 0.11  0.10 
Enterprise Value Over EBITDA(3.48)(3.66)
Price Book Value Ratio 4.14  4.34 
Enterprise Value Multiple(3.48)(3.66)
Price Fair Value 4.14  4.34 
Enterprise Value80.2 M71.3 M
Effective leadership at Purple Innovation drives its competitive edge in the market. Our analysis focuses on how this translates to financial performance and stock value.
Operating Margin
(0.03)
Profit Margin
(0.20)
Beta
2.374
Return On Assets
(0.10)
Return On Equity
(1.44)

Technical Drivers

As of the 21st of March, Purple Innovation holds the Coefficient Of Variation of (3,478), risk adjusted performance of (0.02), and Variance of 40.65. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Purple Innovation, as well as the relationship between them. Please check Purple Innovation risk adjusted performance, variance, as well as the relationship between the Variance and potential upside to decide if Purple Innovation is priced some-what accurately, providing market reflects its current price of 0.85399997 per share. Given that Purple Innovation is a hitting penny stock territory we advise to closely look at its jensen alpha.

Purple Innovation Price Movement Analysis

Execute Study
Incorrect Input. Please change your parameters or increase the time horizon required for running this function. The output start index for this execution was zero with a total number of output elements of zero. The Bollinger Bands is very popular indicator that was developed by John Bollinger. It consist of three lines. Purple Innovation middle band is a simple moving average of its typical price. The upper and lower bands are (N) standard deviations above and below the middle band. The bands widen and narrow when the volatility of the price is higher or lower, respectively. The upper and lower bands can also be interpreted as price targets for Purple Innovation. When the price bounces off of the lower band and crosses the middle band, then the upper band becomes the price target.
JavaScript chart by amCharts 3.21.152025FebMarFeb 10Feb 17Feb 24MarMar 10Mar 170.70.80.91.01.1 5M10M15M 41K42K43K44K Show all
JavaScript chart by amCharts 3.21.15Purple Innovation Volume Purple Innovation Closing Prices Dow Jones Industrial Closing Prices - Benchmark Purple Innovation Bollinger Bands - RealUpperBand Purple Innovation Bollinger Bands - RealMiddleBand Purple Innovation Bollinger Bands - RealLowerBand

Purple Innovation Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Purple Innovation insiders, such as employees or executives, is commonly permitted as long as it does not rely on Purple Innovation's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Purple Innovation insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Robert DeMartini over three weeks ago
Acquisition by Robert DeMartini of 56528 shares of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over three weeks ago
Acquisition by Robert DeMartini of 50000 shares of Purple Innovation at 2.9733 subject to Rule 16b-3
 
George Ulrich over two months ago
Disposition of 1895 shares by George Ulrich of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over three months ago
Acquisition by Roddy Jack of 2177 shares of Purple Innovation subject to Rule 16b-3
 
Todd Vogensen over three months ago
Acquisition by Todd Vogensen of 72347 shares of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over three months ago
Disposition of 2177 shares by Roddy Jack of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over three months ago
Acquisition by Robert DeMartini of 138834 shares of Purple Innovation at 1.0311 subject to Rule 16b-3
 
Robert DeMartini over three months ago
Disposition of 56528 shares by Robert DeMartini of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over six months ago
Acquisition by Robert DeMartini of 138834 shares of Purple Innovation at 1.0311 subject to Rule 16b-3
 
Robert DeMartini over six months ago
Acquisition by Robert DeMartini of 10105 shares of Purple Innovation at 1.0118 subject to Rule 16b-3
 
Robert DeMartini over six months ago
Acquisition by Robert DeMartini of 51061 shares of Purple Innovation at 0.9847 subject to Rule 16b-3
 
Eric Haynor over six months ago
Acquisition by Eric Haynor of 63303 shares of Purple Innovation subject to Rule 16b-3

Purple Innovation Outstanding Bonds

Purple Innovation issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Purple Innovation uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Purple bonds can be classified according to their maturity, which is the date when Purple Innovation has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Purple Innovation Predictive Daily Indicators

Purple Innovation intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Purple Innovation stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Purple Innovation Forecast Models

Purple Innovation's time-series forecasting models are one of many Purple Innovation's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Purple Innovation's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

About Purple Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Purple Innovation prices is reacting to, or reflecting on a current market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Purple shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas. a specific sector, or an individual Stock such as Purple Innovation. By using and applying Purple Stock analysis, traders can create a robust methodology for identifying Purple entry and exit points for their positions.
Last ReportedProjected for Next Year
Pretax Profit Margin(0.20)(0.19)
Operating Profit Margin(0.19)(0.18)
Net Loss(0.20)(0.19)
Gross Profit Margin 0.37  0.30 

Current Purple Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Purple analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Purple analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceAdvice# of Analysts
1.98Buy8Odds
Purple Innovation current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Purple analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Purple stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Purple Innovation, talking to its executives and customers, or listening to Purple conference calls.
JavaScript chart by amCharts 3.21.15116Strong BuyBuyHold0123456
Purple Analyst Advice Details

Purple Stock Analysis Indicators

Purple Innovation stock analysis indicators help investors evaluate how Purple Innovation stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Purple Innovation shares will generate the highest return on investment. By understating and applying Purple Innovation stock analysis, traders can identify Purple Innovation position entry and exit signals to maximize returns.
Begin Period Cash Flow26.9 M
Long Term Debt55.4 M
Common Stock Shares Outstanding107.3 M
Total Stockholder Equity20.2 M
Tax Provision63 K
Quarterly Earnings Growth Y O Y-0.602
Property Plant And Equipment Net169.4 M
Cash And Short Term Investments29 M
Cash29 M
Accounts Payable40.6 M
Net Debt73.7 M
50 Day M A0.9474
Total Current Liabilities101 M
Other Operating Expenses580.1 M
Non Current Assets Total181.5 M
Forward Price Earnings294.1176
Non Currrent Assets Other3.2 M
Stock Based Compensation2.8 M
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Commodity Directory module to find actively traded commodities issued by global exchanges.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(0.91)
Revenue Per Share
4.554
Quarterly Revenue Growth
(0.12)
Return On Assets
(0.10)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.

Trending Assets

LCUT
Lifetime Brands
5.61  0.01  0.18 
ETD
Ethan Allen Interiors
27.26  -0.17  -0.62 
LEG
Leggett Platt
8.16  -0.14  -1.69 
BSET
Bassett Furniture
16.15  0.14  0.87