Purple Innovation Stock Analysis

PRPL Stock  USD 0.73  0.01  1.17%   
Purple Innovation holds a debt-to-equity ratio of 0.698. At this time, Purple Innovation's Debt Equity Ratio is quite stable compared to the past year. Debt Ratio is expected to rise to 0.49 this year, although the value of Long Term Debt will most likely fall to about 33.7 M. Purple Innovation's financial risk is the risk to Purple Innovation stockholders that is caused by an increase in debt.

Asset vs Debt

Equity vs Debt

Purple Innovation's liquidity is one of the most fundamental aspects of both its future profitability and its ability to meet different types of ongoing financial obligations. Purple Innovation's cash, liquid assets, total liabilities, and shareholder equity can be utilized to evaluate how much leverage the Company is using to sustain its current operations. For traders, higher-leverage indicators usually imply a higher risk to shareholders. In addition, it helps Purple Stock's retail investors understand whether an upcoming fall or rise in the market will negatively affect Purple Innovation's stakeholders.
For most companies, including Purple Innovation, marketable securities, inventories, and receivables are the most common assets that could be converted to cash. However, for Purple Innovation, the most critical issue when managing liquidity is ensuring that current assets are properly aligned with current liabilities. If they are not, Purple Innovation's management will need to obtain alternative financing to ensure there are always enough cash equivalents on the balance sheet to meet obligations.
Price Book
1.7358
Book Value
(0.25)
Operating Margin
(0.06)
Profit Margin
(0.12)
Return On Assets
(0.07)
The value of Total Current Liabilities is estimated to slide to about 72.5 M. The value of Liabilities And Stockholders Equity is expected to slide to about 298.4 M
Purple Innovation is undervalued with Real Value of 1.15 and Target Price of 2.53. The main objective of Purple Innovation stock analysis is to determine its intrinsic value, which is an estimate of what Purple Innovation is worth, separate from its market price. There are two main types of Purple Innovation's stock analysis: fundamental analysis and technical analysis.
The Purple Innovation stock is traded in the USA on NASDAQ Exchange, with the market opening at 09:30:00 and closing at 16:00:00 every Mon,Tue,Wed,Thu,Fri except for officially observed holidays in the USA.
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in main economic indicators.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.

Purple Stock Analysis Notes

About 63.0% of the company shares are owned by institutional investors. The company has price-to-book ratio of 1.74. Typically companies with comparable Price to Book (P/B) are able to outperform the market in the long run. Purple Innovation has Price/Earnings To Growth (PEG) ratio of 2.0. The entity recorded a loss per share of 0.52. The firm had not issued any dividends in recent years. Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. It employs 1800 people. To find out more about Purple Innovation contact Robert DeMartini at 801-756-2600 or learn more at https://investors.purple.com.

Purple Innovation Quarterly Total Revenue

118.77 Million

Purple Innovation Investment Alerts

Purple Innovation generated a negative expected return over the last 90 days
Purple Innovation has some characteristics of a very speculative penny stock
Purple Innovation has high historical volatility and very poor performance
Purple Innovation has a very high chance of going through financial distress in the upcoming years
The company reported the previous year's revenue of 487.88 M. Net Loss for the year was (98.1 M) with profit before overhead, payroll, taxes, and interest of 188.44 M.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
Roughly 63.0% of the company shares are owned by institutional investors
Latest headline from thelincolnianonline.com: Financial Analysis Reborn Coffee and Purple Innovation

Purple Innovation Upcoming and Recent Events

21st of March 2024
Upcoming Quarterly Report
View
8th of May 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
21st of March 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View

Purple Largest EPS Surprises

Earnings surprises can significantly impact Purple Innovation's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2025-11-04
2025-09-30-0.09-0.080.0111 
2025-03-10
2024-12-31-0.0814-0.070.011414 
2024-11-04
2024-09-30-0.1-0.080.0220 
View All Earnings Estimates

Purple Stock Institutional Investors

Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Jpmorgan Chase & Co2025-06-30
390.4 K
Bb&t Corp.2025-06-30
350 K
Jane Street Group Llc2025-06-30
347.5 K
Anson Funds Management Lp2025-06-30
300 K
Stratos Wealth Partners, Ltd2025-06-30
296.2 K
Charles Schwab Investment Management Inc2025-06-30
265.6 K
Crumly & Associates Inc.2025-06-30
254.6 K
Susquehanna International Group, Llp2025-06-30
247.1 K
State Street Corp2025-06-30
238.7 K
Coliseum Capital Management Llc2025-06-30
46.9 M
Wasatch Advisors Lp2025-06-30
4.6 M
Note, although Purple Innovation's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Purple Market Capitalization

The company currently falls under 'Micro-Cap' category with a current market capitalization of 77.96 M.

Purple Profitablity

The company has Profit Margin (PM) of (0.12) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.06) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.06.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.38)(0.36)
Return On Capital Employed(0.40)(0.42)
Return On Assets(0.37)(0.35)
Return On Equity(5.57)(5.30)

Management Efficiency

Purple Innovation has return on total asset (ROA) of (0.0664) % which means that it has lost $0.0664 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (102.7052) %, meaning that it created substantial loss on money invested by shareholders. Purple Innovation's management efficiency ratios could be used to measure how well Purple Innovation manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is expected to rise to -0.36 this year. The value of Return On Capital Employed is expected to slide to -0.42. At this time, Purple Innovation's Net Tangible Assets are quite stable compared to the past year. Debt To Assets is expected to rise to 0.49 this year, although the value of Non Current Assets Total will most likely fall to about 193.1 M.
Last ReportedProjected for Next Year
Book Value Per Share 0.22  0.21 
Tangible Book Value Per Share 0.11  0.12 
Enterprise Value Over EBITDA(4.24)(4.45)
Price Book Value Ratio 3.72  3.91 
Enterprise Value Multiple(4.24)(4.45)
Price Fair Value 3.72  3.91 
Enterprise Value80.2 M71.3 M
Effective leadership at Purple Innovation drives its competitive edge in the market. Our analysis focuses on how this translates to financial performance and stock value.
Operating Margin
(0.06)
Profit Margin
(0.12)
Beta
1.855
Return On Assets
(0.07)
Return On Equity
(102.71)

Technical Drivers

As of the 5th of January, Purple Innovation holds the Risk Adjusted Performance of (0.04), coefficient of variation of (1,452), and Variance of 18.66. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Purple Innovation, as well as the relationship between them. Please check Purple Innovation risk adjusted performance, variance, as well as the relationship between the Variance and potential upside to decide if Purple Innovation is priced some-what accurately, providing market reflects its current price of 0.7284 per share. As Purple Innovation is a penny stock we also suggest to check out its jensen alpha numbers.

Purple Innovation Price Movement Analysis

The output start index for this execution was two with a total number of output elements of fifty-nine. The Simple Moving Average indicator is calculated by adding the closing price of Purple Innovation for a given number of time periods and then dividing this total by the number of time periods. It is used to smooth out Purple Innovation short-term fluctuations and highlight longer-term trends or cycles.

Purple Innovation Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Purple Innovation insiders, such as employees or executives, is commonly permitted as long as it does not rely on Purple Innovation's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Purple Innovation insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.

Purple Innovation Outstanding Bonds

Purple Innovation issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Purple Innovation uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Purple bonds can be classified according to their maturity, which is the date when Purple Innovation has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Purple Innovation Predictive Daily Indicators

Purple Innovation intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Purple Innovation stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Purple Innovation Forecast Models

Purple Innovation's time-series forecasting models are one of many Purple Innovation's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Purple Innovation's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Purple Innovation Bond Ratings

Purple Innovation financial ratings play a critical role in determining how much Purple Innovation have to pay to access credit markets, i.e., the amount of interest on their issued debt. The threshold between investment-grade and speculative-grade ratings has important market implications for Purple Innovation's borrowing costs.
Piotroski F Score
5
HealthyView
Beneish M Score
(4.07)
Unlikely ManipulatorView

Purple Innovation Debt to Cash Allocation

Many companies such as Purple Innovation, eventually find out that there is only so much market out there to be conquered, and adding the next product or service is only half as profitable per unit as their current endeavors. Eventually, the company will reach a point where cash flows are strong, and extra cash is available but not fully utilized. In this case, the company may start buying back its stock from the public or issue more dividends.
Purple Innovation currently holds 158.13 M in liabilities with Debt to Equity (D/E) ratio of 0.7, which is about average as compared to similar companies. Purple Innovation has a current ratio of 1.87, which is within standard range for the sector. Note, when we think about Purple Innovation's use of debt, we should always consider it together with its cash and equity.

Purple Innovation Total Assets Over Time

Purple Innovation Assets Financed by Debt

The debt-to-assets ratio shows the degree to which Purple Innovation uses debt to finance its assets. It includes both long-term and short-term borrowings maturing within one year. It also includes both tangible and intangible assets, such as goodwill.

Purple Innovation Debt Ratio

    
  49.0   
It seems about 51% of Purple Innovation's assets are financed through equity. Typically, companies with high debt-to-asset ratios are said to be highly leveraged. The higher the ratio, the greater risk will be associated with the Purple Innovation's operation. In addition, a high debt-to-assets ratio may indicate a low borrowing capacity of Purple Innovation, which in turn will lower the firm's financial flexibility.

Purple Innovation Corporate Bonds Issued

Purple Short Long Term Debt Total

Short Long Term Debt Total

190.94 Million

At this time, Purple Innovation's Short and Long Term Debt Total is quite stable compared to the past year.

About Purple Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Purple Innovation prices is reacting to, or reflecting on a current market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Purple shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas. a specific sector, or an individual Stock such as Purple Innovation. By using and applying Purple Stock analysis, traders can create a robust methodology for identifying Purple entry and exit points for their positions.
Last ReportedProjected for Next Year
Pretax Profit Margin(0.23)(0.22)
Operating Profit Margin(0.22)(0.21)
Net Loss(0.23)(0.22)
Gross Profit Margin 0.33  0.30 

Current Purple Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Purple analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Purple analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceAdvice# of Analysts
2.53Buy5Odds
Purple Innovation current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Purple analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Purple stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Purple Innovation, talking to its executives and customers, or listening to Purple conference calls.
Purple Analyst Advice Details

Purple Stock Analysis Indicators

Purple Innovation stock analysis indicators help investors evaluate how Purple Innovation stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Purple Innovation shares will generate the highest return on investment. By understating and applying Purple Innovation stock analysis, traders can identify Purple Innovation position entry and exit signals to maximize returns.
Begin Period Cash Flow26.9 M
Long Term Debt55.4 M
Common Stock Shares Outstanding107.3 M
Total Stockholder Equity20.2 M
Total Cashflows From Investing Activities-7.5 M
Tax Provision63 K
Quarterly Earnings Growth Y O Y-0.602
Property Plant And Equipment Net169.4 M
Cash And Short Term Investments29 M
Cash29 M
Accounts Payable40.6 M
Net Debt129.1 M
50 Day M A0.7667
Total Current Liabilities101 M
Other Operating Expenses580.1 M
Non Current Assets Total181.5 M
Forward Price Earnings294.1176
Non Currrent Assets Other3.2 M
Stock Based Compensation2.8 M
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in main economic indicators.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Correlation Analysis module to reduce portfolio risk simply by holding instruments which are not perfectly correlated.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(0.52)
Revenue Per Share
4.235
Quarterly Revenue Growth
0.001
Return On Assets
(0.07)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.