Purple Innovation Key Fundamental Indicators

PRPL Stock  USD 0.71  0.01  1.43%   
As of the 11th of February 2026, Purple Innovation holds the Semi Deviation of 3.08, risk adjusted performance of 0.0208, and Coefficient Of Variation of 6350.16. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Purple Innovation, as well as the relationship between them. Please check Purple Innovation information ratio, potential upside, as well as the relationship between the Potential Upside and kurtosis to decide if Purple Innovation is priced some-what accurately, providing market reflects its current price of 0.71 per share. As Purple Innovation is a penny stock we also suggest to check out its total risk alpha numbers.

Purple Innovation Total Revenue

393.29 Million

Purple Innovation's financial statements offer valuable quarterly and annual insights to potential investors, highlighting the company's current and historical financial position, overall management performance, and changes in financial standing over time. Key fundamentals influencing Purple Innovation's valuation are provided below:
Gross Profit
188.4 M
Profit Margin
(0.12)
Market Capitalization
76.6 M
Enterprise Value Revenue
0.5309
Revenue
457 M
There are over one hundred nineteen available trending fundamental ratios for Purple Innovation, which can be analyzed over time and compared to other ratios. We recommend to check out Purple Innovation's recent fundamental drivers against the all of the trends between 2010 and 2026. This module does not cover all equities due to inconsistencies in global equity categorizations. Continue to Equity Screeners to view more equity screening tools.
At this time, Purple Innovation's Reconciled Depreciation is quite stable compared to the past year. Non Operating Income Net Other is expected to rise to about 197.1 M this year, although the value of Selling And Marketing Expenses will most likely fall to about 129 M.
  
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Purple Innovation Balance Sheet

Current ValueLast YearHistorical Average 10 Year Trend
Total Assets298.4 M354 M214.2 M
Slightly volatile
Short and Long Term Debt Total190.9 M181.8 M69.5 M
Slightly volatile
Other Current Liabilities25.2 M40.6 M18.8 M
Slightly volatile
Total Current Liabilities72.5 M116.2 M54.2 M
Slightly volatile
Property Plant And Equipment Net99.1 M194.8 M75.6 M
Slightly volatile
Accounts Payable38.3 M46.7 M27.6 M
Slightly volatile
Cash35.8 M33.4 M25.2 M
Slightly volatile
Non Current Assets Total193.1 M208.7 M137.3 M
Slightly volatile
Cash And Short Term Investments35.8 M33.4 M25.2 M
Slightly volatile
Net Receivables20.6 M38 M15.7 M
Slightly volatile
Common Stock Shares Outstanding129.6 M123.4 M41.8 M
Slightly volatile
Liabilities And Stockholders Equity298.4 M354 M214.2 M
Slightly volatile
Inventory45.2 M65.4 M33.2 M
Slightly volatile
Total Liabilities204.9 M330.8 M152.5 M
Slightly volatile
Short and Long Term Debt1.5 M2.4 M1.5 M
Slightly volatile
Total Current Assets105.3 M145.3 M77 M
Slightly volatile
Short Term Debt18.9 M18 M6.2 M
Slightly volatile
Property Plant Equipment165 M157.2 M61.7 M
Slightly volatile
Other Assets1.7 M1.8 M28.4 M
Pretty Stable
Common Stock Total Equity7.7 K8.1 K66.8 M
Slightly volatile
Non Current Liabilities Total145.6 M214.6 M100.4 M
Slightly volatile
Other Current AssetsM8.6 M4.7 M
Slightly volatile
Other Stockholder Equity717.3 M683.2 M230.3 M
Slightly volatile
Common Stock9.4 K9.9 K66.8 M
Slightly volatile
Other Liabilities19.5 M20.6 M28.6 M
Slightly volatile
Non Current Liabilities Other778.9 K819.9 K112.3 M
Slightly volatile
Net Invested Capital142.7 M86.9 M122.8 M
Pretty Stable
Long Term Debt Total31.2 M40.7 M28.1 M
Slightly volatile
Capital Surpluse639.3 M608.9 M202.8 M
Slightly volatile
Property Plant And Equipment Gross173.9 M289.6 M103 M
Slightly volatile
Capital Stock8.5 K12.7 K6.8 K
Slightly volatile
Capital Lease Obligations91 M118.1 M41.6 M
Slightly volatile

Purple Innovation Income Statement

Current ValueLast YearHistorical Average 10 Year Trend
Depreciation And Amortization42.7 M40.7 M11.3 M
Slightly volatile
Selling General Administrative41.1 M79.5 M31.4 M
Slightly volatile
Selling And Marketing Expenses129 M197 M95.1 M
Slightly volatile
Total Revenue393.3 M561.1 M288.5 M
Slightly volatile
Gross Profit157.2 M208.3 M114.4 M
Slightly volatile
Other Operating Expenses407.4 M667.1 M303.7 M
Slightly volatile
Research Development15.7 M14.9 MM
Slightly volatile
Cost Of Revenue236.1 M352.8 M174.1 M
Slightly volatile
Total Operating Expenses176.2 M314.3 M132.7 M
Slightly volatile
Interest Income6.3 MM2.9 M
Slightly volatile
Reconciled Depreciation42.7 M40.7 M11.2 M
Slightly volatile

Purple Innovation Cash Flow Statement

Current ValueLast YearHistorical Average 10 Year Trend
Begin Period Cash Flow33.4 M30.9 M23.5 M
Slightly volatile
Depreciation42.7 M40.7 M10.9 M
Slightly volatile
Dividends Paid12.9 M12.3 M4.1 M
Slightly volatile
Capital Expenditures7.9 M8.3 M12.6 M
Slightly volatile
End Period Cash Flow36 M33.4 M25.3 M
Slightly volatile
Stock Based Compensation2.4 M2.5 M1.6 B
Slightly volatile

Financial Ratios

Current ValueLast YearHistorical Average 10 Year Trend
Price To Sales Ratio0.190.23.701
Slightly volatile
Dividend Yield0.00110.00110.0058
Pretty Stable
Days Sales Outstanding16.4922.2622.8833
Slightly volatile
Stock Based Compensation To Revenue0.00850.00660.0049
Slightly volatile
Capex To Depreciation0.220.248.8973
Pretty Stable
EV To Sales0.480.53.8443
Slightly volatile
Inventory Turnover7.036.25.9546
Very volatile
Days Of Inventory On Hand50.160.966.4874
Pretty Stable
Payables Turnover8.258.6824.8966
Pretty Stable
Sales General And Administrative To Revenue0.0880.130.1265
Slightly volatile
Average Inventory2.3 M2.6 M2.8 M
Slightly volatile
Research And Ddevelopement To Revenue0.02510.02390.0108
Slightly volatile
Capex To Revenue0.01270.01340.0312
Slightly volatile
Cash Per Share0.230.240.6705
Pretty Stable
Days Payables Outstanding38.243.5243.0039
Slightly volatile
Intangibles To Total Assets0.0210.0260.0169
Slightly volatile
Current Ratio1.671.441.3354
Pretty Stable
Receivables Turnover23.8816.9721.7354
Very volatile
Capex Per Share0.07390.07780.4798
Very volatile
Average Receivables176 K198 K216.2 K
Slightly volatile
Revenue Per Share4.975.2410.2505
Pretty Stable
Interest Debt Per Share1.321.481.2903
Slightly volatile
Debt To Assets0.490.460.4316
Slightly volatile
Graham Number1.391.571.713
Slightly volatile
Operating Cycle63.683.1588.282
Slightly volatile
Days Of Payables Outstanding38.243.5243.0039
Slightly volatile
Long Term Debt To Capitalization0.830.840.495
Slightly volatile
Total Debt To Capitalization0.971.021.1016
Slightly volatile
Cash Ratio0.310.330.5886
Very volatile
Days Of Inventory Outstanding50.160.966.4874
Pretty Stable
Days Of Sales Outstanding16.4922.2622.8833
Slightly volatile
Free Cash Flow Operating Cash Flow Ratio1.541.622.783
Very volatile
Fixed Asset Turnover3.153.3145.4747
Slightly volatile
Debt Ratio0.490.460.4316
Slightly volatile
Price Sales Ratio0.190.23.701
Slightly volatile
Asset Turnover1.871.822.0666
Slightly volatile
Gross Profit Margin0.30.330.3698
Very volatile

Purple Innovation Valuation Data

Current ValueLast YearHistorical Average 10 Year Trend
Market Cap69.7 M78.4 M85.6 M
Slightly volatile
Enterprise Value71.3 M80.2 M87.5 M
Slightly volatile

Purple Fundamental Market Drivers

Forward Price Earnings294.1176
Cash And Short Term Investments29 M

Purple Upcoming Events

21st of March 2024
Upcoming Quarterly Report
View
8th of May 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
21st of March 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View

Purple Return On Equity Driver Correlations

Understanding the fundamental principles of building solid financial models for Purple Innovation is extremely important. It helps to project a fair market value of Purple Stock properly, considering its historical fundamentals such as Return On Equity. Since Purple Innovation's main accounts across its financial reports are all linked and dependent on each other, it is essential to analyze all possible correlations between related accounts. However, instead of reviewing all of Purple Innovation's historical financial statements, investors can examine the correlated drivers to determine its overall health. This can be effectively done using a conventional correlation matrix of Purple Innovation's interrelated accounts and indicators.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth
(0.60)
Earnings Share
(0.53)
Revenue Per Share
4.235
Quarterly Revenue Growth
0.001
Return On Assets
(0.07)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.

Purple Innovation 'What if' Analysis

In the world of financial modeling, what-if analysis is part of sensitivity analysis performed to test how changes in assumptions impact individual outputs in a model. When applied to Purple Innovation's stock what-if analysis refers to the analyzing how the change in your past investing horizon will affect the profitability against the current market value of Purple Innovation.
0.00
11/13/2025
No Change 0.00  0.0 
In 2 months and 31 days
02/11/2026
0.00
If you would invest  0.00  in Purple Innovation on November 13, 2025 and sell it all today you would earn a total of 0.00 from holding Purple Innovation or generate 0.0% return on investment in Purple Innovation over 90 days. Purple Innovation is related to or competes with Red Robin, Full House, Hooker Furniture, Lifetime Brands, TH International, GrowGeneration Corp, and QVC. Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions More

Purple Innovation Upside/Downside Indicators

Understanding different market momentum indicators often help investors to time their next move. Potential upside and downside technical ratios enable traders to measure Purple Innovation's stock current market value against overall market sentiment and can be a good tool during both bulling and bearish trends. Here we outline some of the essential indicators to assess Purple Innovation upside and downside potential and time the market with a certain degree of confidence.

Purple Innovation Market Risk Indicators

Today, many novice investors tend to focus exclusively on investment returns with little concern for Purple Innovation's investment risk. Other traders do consider volatility but use just one or two very conventional indicators such as Purple Innovation's standard deviation. In reality, there are many statistical measures that can use Purple Innovation historical prices to predict the future Purple Innovation's volatility.
Hype
Prediction
LowEstimatedHigh
0.040.714.27
Details
Intrinsic
Valuation
LowRealHigh
0.061.144.70
Details
5 Analysts
Consensus
LowTargetHigh
2.312.532.81
Details
Earnings
Estimates (0)
LowProjected EPSHigh
-0.1-0.08-0.06
Details

Purple Innovation February 11, 2026 Technical Indicators

Purple Innovation Backtested Returns

As of now, Purple Stock is dangerous. Purple Innovation maintains Sharpe Ratio (i.e., Efficiency) of 0.0172, which implies the firm had a 0.0172 % return per unit of risk over the last 3 months. We have found twenty-seven technical indicators for Purple Innovation, which you can use to evaluate the volatility of the company. Please check Purple Innovation's Risk Adjusted Performance of 0.0208, semi deviation of 3.08, and Coefficient Of Variation of 6350.16 to confirm if the risk estimate we provide is consistent with the expected return of 0.0613%. Purple Innovation has a performance score of 1 on a scale of 0 to 100. The company holds a Beta of 0.93, which implies possible diversification benefits within a given portfolio. Purple Innovation returns are very sensitive to returns on the market. As the market goes up or down, Purple Innovation is expected to follow. Purple Innovation right now holds a risk of 3.56%. Please check Purple Innovation potential upside, as well as the relationship between the kurtosis and day typical price , to decide if Purple Innovation will be following its historical price patterns.

Auto-correlation

    
  0.25  

Poor predictability

Purple Innovation has poor predictability. Overlapping area represents the amount of predictability between Purple Innovation time series from 13th of November 2025 to 28th of December 2025 and 28th of December 2025 to 11th of February 2026. The more autocorrelation exist between current time interval and its lagged values, the more accurately you can make projection about the future pattern of Purple Innovation price movement. The serial correlation of 0.25 indicates that over 25.0% of current Purple Innovation price fluctuation can be explain by its past prices.
Correlation Coefficient0.25
Spearman Rank Test-0.27
Residual Average0.0
Price Variance0.0
For most industries, Return on Equity between 10% and 30% are considered desirable to provide dividends to owners and have funds for the future growth of the company. Investors should be very careful using ROE as the only efficiency indicator because ROE can be high if a company is heavily leveraged.
Competition

Purple Total Stockholder Equity

Total Stockholder Equity

22.07 Million

At this time, Purple Innovation's Total Stockholder Equity is quite stable compared to the past year.
Based on the latest financial disclosure, Purple Innovation has a Return On Equity of -102.7052. This is 2952.92% lower than that of the Household Durables sector and significantly lower than that of the Consumer Discretionary industry. The return on equity for all United States stocks is notably higher than that of the company.

Purple Innovation Fundamental Drivers Relationships

Comparative valuation techniques use various fundamental indicators to help in determining Purple Innovation's current stock value. Our valuation model uses many indicators to compare Purple Innovation value to that of its competitors to determine the firm's financial worth. You can analyze the relationship between different fundamental ratios across Purple Innovation competition to find correlations between indicators driving Purple Innovation's intrinsic value. More Info.
Purple Innovation is rated below average in return on equity category among its peers. It is rated below average in return on asset category among its peers . At this time, Purple Innovation's Return On Equity is quite stable compared to the past year. Comparative valuation analysis is a catch-all technique that is used if you cannot value Purple Innovation by discounting back its dividends or cash flows. It compares the stock's price multiples to nearest competition to determine if the stock is relatively undervalued or overvalued.

Purple Return On Equity Peer Comparison

Stock peer comparison is one of the most widely used and accepted methods of equity analyses. It analyses Purple Innovation's direct or indirect competition against its Return On Equity to detect undervalued stocks with similar characteristics or determine the stocks which would be a good addition to a portfolio. Peer analysis of Purple Innovation could also be used in its relative valuation, which is a method of valuing Purple Innovation by comparing valuation metrics of similar companies.
Purple Innovation is currently under evaluation in return on equity category among its peers.

Purple Fundamentals

About Purple Innovation Fundamental Analysis

The Macroaxis Fundamental Analysis modules help investors analyze Purple Innovation's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Purple Innovation using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Purple Innovation based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.
Please read more on our fundamental analysis page.
Last ReportedProjected for Next Year
Current Deferred Revenue7.4 M5.6 M
Total Revenue561.1 M393.3 M
Cost Of Revenue352.8 M236.1 M
Stock Based Compensation To Revenue 0.01  0.01 
Sales General And Administrative To Revenue 0.13  0.09 
Research And Ddevelopement To Revenue 0.02  0.03 
Capex To Revenue 0.01  0.01 
Revenue Per Share 5.24  4.97 
Ebit Per Revenue(0.22)(0.21)

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When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Price Transformation module to use Price Transformation models to analyze the depth of different equity instruments across global markets.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth
(0.60)
Earnings Share
(0.53)
Revenue Per Share
4.235
Quarterly Revenue Growth
0.001
Return On Assets
(0.07)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.