Purple Innovation Key Fundamental Indicators
| PRPL Stock | USD 0.71 0.01 1.43% |
As of the 11th of February 2026, Purple Innovation holds the Semi Deviation of 3.08, risk adjusted performance of 0.0208, and Coefficient Of Variation of 6350.16. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Purple Innovation, as well as the relationship between them. Please check Purple Innovation information ratio, potential upside, as well as the relationship between the Potential Upside and kurtosis to decide if Purple Innovation is priced some-what accurately, providing market reflects its current price of 0.71 per share. As Purple Innovation is a penny stock we also suggest to check out its total risk alpha numbers.
Purple Innovation Total Revenue |
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Gross Profit | Profit Margin | Market Capitalization | Enterprise Value Revenue 0.5309 | Revenue |
Purple | Select Account or Indicator | Build AI portfolio with Purple Stock |
Purple Innovation Balance Sheet | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Purple Fundamental Market Drivers
| Forward Price Earnings | 294.1176 | |
| Cash And Short Term Investments | 29 M |
Purple Upcoming Events
| 21st of March 2024 Upcoming Quarterly Report | View | |
| 8th of May 2024 Next Financial Report | View | |
| 31st of December 2023 Next Fiscal Quarter End | View | |
| 21st of March 2024 Next Fiscal Year End | View | |
| 30th of September 2023 Last Quarter Report | View | |
| 31st of December 2022 Last Financial Announcement | View |
Purple Return On Equity Driver Correlations
Understanding the fundamental principles of building solid financial models for Purple Innovation is extremely important. It helps to project a fair market value of Purple Stock properly, considering its historical fundamentals such as Return On Equity. Since Purple Innovation's main accounts across its financial reports are all linked and dependent on each other, it is essential to analyze all possible correlations between related accounts. However, instead of reviewing all of Purple Innovation's historical financial statements, investors can examine the correlated drivers to determine its overall health. This can be effectively done using a conventional correlation matrix of Purple Innovation's interrelated accounts and indicators.
Click cells to compare fundamentals
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth (0.60) | Earnings Share (0.53) | Revenue Per Share | Quarterly Revenue Growth 0.001 | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.
Purple Innovation 'What if' Analysis
In the world of financial modeling, what-if analysis is part of sensitivity analysis performed to test how changes in assumptions impact individual outputs in a model. When applied to Purple Innovation's stock what-if analysis refers to the analyzing how the change in your past investing horizon will affect the profitability against the current market value of Purple Innovation.
| 11/13/2025 |
| 02/11/2026 |
If you would invest 0.00 in Purple Innovation on November 13, 2025 and sell it all today you would earn a total of 0.00 from holding Purple Innovation or generate 0.0% return on investment in Purple Innovation over 90 days. Purple Innovation is related to or competes with Red Robin, Full House, Hooker Furniture, Lifetime Brands, TH International, GrowGeneration Corp, and QVC. Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions More
Purple Innovation Upside/Downside Indicators
Understanding different market momentum indicators often help investors to time their next move. Potential upside and downside technical ratios enable traders to measure Purple Innovation's stock current market value against overall market sentiment and can be a good tool during both bulling and bearish trends. Here we outline some of the essential indicators to assess Purple Innovation upside and downside potential and time the market with a certain degree of confidence.
| Downside Deviation | 3.77 | |||
| Information Ratio | (0.01) | |||
| Maximum Drawdown | 27.01 | |||
| Value At Risk | (5.19) | |||
| Potential Upside | 6.67 |
Purple Innovation Market Risk Indicators
Today, many novice investors tend to focus exclusively on investment returns with little concern for Purple Innovation's investment risk. Other traders do consider volatility but use just one or two very conventional indicators such as Purple Innovation's standard deviation. In reality, there are many statistical measures that can use Purple Innovation historical prices to predict the future Purple Innovation's volatility.| Risk Adjusted Performance | 0.0208 | |||
| Jensen Alpha | (0.02) | |||
| Total Risk Alpha | (0.39) | |||
| Sortino Ratio | (0.01) | |||
| Treynor Ratio | 0.063 |
Purple Innovation February 11, 2026 Technical Indicators
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| Risk Adjusted Performance | 0.0208 | |||
| Market Risk Adjusted Performance | 0.073 | |||
| Mean Deviation | 3.07 | |||
| Semi Deviation | 3.08 | |||
| Downside Deviation | 3.77 | |||
| Coefficient Of Variation | 6350.16 | |||
| Standard Deviation | 4.34 | |||
| Variance | 18.84 | |||
| Information Ratio | (0.01) | |||
| Jensen Alpha | (0.02) | |||
| Total Risk Alpha | (0.39) | |||
| Sortino Ratio | (0.01) | |||
| Treynor Ratio | 0.063 | |||
| Maximum Drawdown | 27.01 | |||
| Value At Risk | (5.19) | |||
| Potential Upside | 6.67 | |||
| Downside Variance | 14.21 | |||
| Semi Variance | 9.51 | |||
| Expected Short fall | (4.67) | |||
| Skewness | 1.41 | |||
| Kurtosis | 4.17 |
Purple Innovation Backtested Returns
As of now, Purple Stock is dangerous. Purple Innovation maintains Sharpe Ratio (i.e., Efficiency) of 0.0172, which implies the firm had a 0.0172 % return per unit of risk over the last 3 months. We have found twenty-seven technical indicators for Purple Innovation, which you can use to evaluate the volatility of the company. Please check Purple Innovation's Risk Adjusted Performance of 0.0208, semi deviation of 3.08, and Coefficient Of Variation of 6350.16 to confirm if the risk estimate we provide is consistent with the expected return of 0.0613%. Purple Innovation has a performance score of 1 on a scale of 0 to 100. The company holds a Beta of 0.93, which implies possible diversification benefits within a given portfolio. Purple Innovation returns are very sensitive to returns on the market. As the market goes up or down, Purple Innovation is expected to follow. Purple Innovation right now holds a risk of 3.56%. Please check Purple Innovation potential upside, as well as the relationship between the kurtosis and day typical price , to decide if Purple Innovation will be following its historical price patterns.
Auto-correlation | 0.25 |
Poor predictability
Purple Innovation has poor predictability. Overlapping area represents the amount of predictability between Purple Innovation time series from 13th of November 2025 to 28th of December 2025 and 28th of December 2025 to 11th of February 2026. The more autocorrelation exist between current time interval and its lagged values, the more accurately you can make projection about the future pattern of Purple Innovation price movement. The serial correlation of 0.25 indicates that over 25.0% of current Purple Innovation price fluctuation can be explain by its past prices.
| Correlation Coefficient | 0.25 | |
| Spearman Rank Test | -0.27 | |
| Residual Average | 0.0 | |
| Price Variance | 0.0 |
For most industries, Return on Equity between 10% and 30% are considered desirable to provide dividends to owners and have funds for the future growth of the company. Investors should be very careful using ROE as the only efficiency indicator because ROE can be high if a company is heavily leveraged.
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Purple Total Stockholder Equity
Total Stockholder Equity |
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Based on the latest financial disclosure, Purple Innovation has a Return On Equity of -102.7052. This is 2952.92% lower than that of the Household Durables sector and significantly lower than that of the Consumer Discretionary industry. The return on equity for all United States stocks is notably higher than that of the company.
Purple Innovation Fundamental Drivers Relationships
Comparative valuation techniques use various fundamental indicators to help in determining Purple Innovation's current stock value. Our valuation model uses many indicators to compare Purple Innovation value to that of its competitors to determine the firm's financial worth. You can analyze the relationship between different fundamental ratios across Purple Innovation competition to find correlations between indicators driving Purple Innovation's intrinsic value. More Info.Purple Innovation is rated below average in return on equity category among its peers. It is rated below average in return on asset category among its peers . At this time, Purple Innovation's Return On Equity is quite stable compared to the past year. Comparative valuation analysis is a catch-all technique that is used if you cannot value Purple Innovation by discounting back its dividends or cash flows. It compares the stock's price multiples to nearest competition to determine if the stock is relatively undervalued or overvalued.Purple Return On Equity Peer Comparison
Stock peer comparison is one of the most widely used and accepted methods of equity analyses. It analyses Purple Innovation's direct or indirect competition against its Return On Equity to detect undervalued stocks with similar characteristics or determine the stocks which would be a good addition to a portfolio. Peer analysis of Purple Innovation could also be used in its relative valuation, which is a method of valuing Purple Innovation by comparing valuation metrics of similar companies.Purple Innovation is currently under evaluation in return on equity category among its peers.
Purple Fundamentals
| Return On Equity | -102.71 | ||||
| Return On Asset | -0.0664 | ||||
| Profit Margin | (0.12) % | ||||
| Operating Margin | (0.06) % | ||||
| Current Valuation | 242.63 M | ||||
| Shares Outstanding | 108.25 M | ||||
| Shares Owned By Insiders | 4.56 % | ||||
| Shares Owned By Institutions | 62.54 % | ||||
| Number Of Shares Shorted | 1.53 M | ||||
| Price To Earning | 63.13 X | ||||
| Price To Book | 1.74 X | ||||
| Price To Sales | 0.17 X | ||||
| Revenue | 487.88 M | ||||
| Gross Profit | 188.44 M | ||||
| EBITDA | (45.17 M) | ||||
| Net Income | (98.1 M) | ||||
| Cash And Equivalents | 41.17 M | ||||
| Cash Per Share | 0.50 X | ||||
| Total Debt | 158.13 M | ||||
| Debt To Equity | 0.70 % | ||||
| Current Ratio | 1.91 X | ||||
| Book Value Per Share | (0.25) X | ||||
| Cash Flow From Operations | (17.85 M) | ||||
| Short Ratio | 6.52 X | ||||
| Earnings Per Share | (0.53) X | ||||
| Price To Earnings To Growth | 2.00 X | ||||
| Target Price | 2.53 | ||||
| Number Of Employees | 1.2 K | ||||
| Beta | 1.85 | ||||
| Market Capitalization | 76.64 M | ||||
| Total Asset | 307.85 M | ||||
| Retained Earnings | (573.87 M) | ||||
| Working Capital | 25.36 M | ||||
| Net Asset | 307.85 M |
About Purple Innovation Fundamental Analysis
The Macroaxis Fundamental Analysis modules help investors analyze Purple Innovation's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Purple Innovation using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Purple Innovation based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.
Please read more on our fundamental analysis page.| Last Reported | Projected for Next Year | ||
| Current Deferred Revenue | 7.4 M | 5.6 M | |
| Total Revenue | 561.1 M | 393.3 M | |
| Cost Of Revenue | 352.8 M | 236.1 M | |
| Stock Based Compensation To Revenue | 0.01 | 0.01 | |
| Sales General And Administrative To Revenue | 0.13 | 0.09 | |
| Research And Ddevelopement To Revenue | 0.02 | 0.03 | |
| Capex To Revenue | 0.01 | 0.01 | |
| Revenue Per Share | 5.24 | 4.97 | |
| Ebit Per Revenue | (0.22) | (0.21) |
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Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth (0.60) | Earnings Share (0.53) | Revenue Per Share | Quarterly Revenue Growth 0.001 | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.