Purple Innovation Stock Market Outlook
| PRPL Stock | USD 0.71 0.02 2.74% |
About 63% of all Purple Innovation's institutional investors are looking to take a long position. The analysis of overall sentiment of trading Purple Innovation stock suggests that some investors are interested at this time. Purple Innovation's investing sentiment shows overall attitude of investors towards Purple Innovation.
Comfort Level 63
Interested
Panic | Confidence |
Today, several news technology companies offer sentiment data to assist traders in manufacturing news sentiment indicators for investment decisions. We partner with these technology firms in helping retail investors build forecasting models that use Purple Innovation's input sentiment indicators derived from textual data and news published on major financial information outlets and social sites. These indicators can be used to analyze time-dependent numerical information representing public perception toward Purple Innovation.
News SentimentBullish | Hype SentimentBearish | Insider SentimentAcquiring |
Given the investment horizon of 90 days and your above-average risk tolerance, our recommendation regarding Purple Innovation is 'Strong Sell'. The recommendation algorithm takes into account all of Purple Innovation's available fundamental, technical, and predictive indicators you will find on this site.
Execute Purple Innovation Buy or Sell Advice
The Purple recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Purple Innovation. Macroaxis does not own or have any residual interests in Purple Innovation or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Purple Innovation's advice using the current market data and latest reported fundamentals.
Time Horizon
Risk Tolerance
 |  |
Strong Sell
Market Performance | Weakest | Details | |
Volatility | Dangerous | Details | |
Hype Condition | Stale | Details | |
Current Valuation | Undervalued | Details | |
Odds Of Distress | Risky | Details | |
Economic Sensitivity | Follows the market closely | Details | |
Investor Sentiment | Interested | Details | |
Analyst Consensus | Buy | Details | |
Financial Strenth (F Score) | Healthy | Details | |
Financial Leverage | Not Rated | Details | |
Reporting Quality (M-Score) | Unlikely Manipulator | Details |
Purple Innovation Trading Alerts and Improvement Suggestions
| Purple Innovation generated a negative expected return over the last 90 days | |
| Purple Innovation has some characteristics of a very speculative penny stock | |
| Purple Innovation has high historical volatility and very poor performance | |
| Purple Innovation has a very high chance of going through financial distress in the upcoming years | |
| The company reported the previous year's revenue of 487.88 M. Net Loss for the year was (98.1 M) with profit before overhead, payroll, taxes, and interest of 188.44 M. | |
| Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5. | |
| Roughly 63.0% of the company shares are owned by institutional investors | |
| Latest headline from MacroaxisInsider: Acquisition by Jeffery Kerby of 40755 shares of Purple Innovation subject to Rule 16b-3 |
Purple Innovation Returns Distribution Density
The distribution of Purple Innovation's historical returns is an attempt to chart the uncertainty of Purple Innovation's future price movements. The chart of the probability distribution of Purple Innovation daily returns describes the distribution of returns around its average expected value. We use Purple Innovation price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Purple Innovation returns is essential to provide solid investment advice for Purple Innovation.
| Mean Return | -0.18 | Value At Risk | -5.48 | Potential Upside | 6.25 | Standard Deviation | 4.35 |
Return Density |
| Distribution |
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Purple Innovation historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.
Purple Stock Institutional Investors
| Shares | Jpmorgan Chase & Co | 2025-06-30 | 390.4 K | Bb&t Corp. | 2025-06-30 | 350 K | Jane Street Group Llc | 2025-06-30 | 347.5 K | Anson Funds Management Lp | 2025-06-30 | 300 K | Stratos Wealth Partners, Ltd | 2025-06-30 | 296.2 K | Charles Schwab Investment Management Inc | 2025-06-30 | 265.6 K | Crumly & Associates Inc. | 2025-06-30 | 254.6 K | Susquehanna International Group, Llp | 2025-06-30 | 247.1 K | State Street Corp | 2025-06-30 | 238.7 K | Coliseum Capital Management Llc | 2025-06-30 | 46.9 M | Wasatch Advisors Lp | 2025-06-30 | 4.6 M |
Purple Innovation Cash Flow Accounts
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (projected) | ||
| Change To Inventory | (33.0M) | 29.0M | 5.9M | 6.0M | 6.9M | 7.2M | |
| Change In Cash | (31.3M) | (49.9M) | (14.9M) | 2.2M | 1.9M | 1.9M | |
| Net Borrowings | 52.8M | (73.8M) | 5.3M | 31M | 35.7M | 37.4M | |
| Free Cash Flow | (88.0M) | (66.9M) | (69.9M) | (25.1M) | (22.6M) | (23.7M) | |
| Depreciation | 9.5M | 17.5M | 25.1M | 35.4M | 40.7M | 42.7M | |
| Other Non Cash Items | (18.6M) | (4.1M) | 14.1M | 37.8M | 43.5M | 45.7M | |
| Capital Expenditures | 57.1M | 38.2M | 15.2M | 7.2M | 8.3M | 7.9M | |
| Net Income | 3.9M | (92.7M) | (121.2M) | (98.1M) | (88.3M) | (83.9M) | |
| End Period Cash Flow | 91.6M | 41.8M | 26.9M | 29.0M | 33.4M | 36.0M | |
| Change To Netincome | 28.6M | (10.1M) | (23.0M) | 245.1M | 281.8M | 295.9M | |
| Investments | (57.1M) | (34.5M) | (14.3M) | (7.5M) | (6.8M) | (7.1M) |
Purple Innovation Greeks
Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Purple Innovation or Household Durables sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Purple Innovation's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Purple stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
α | Alpha over Dow Jones | -0.22 | |
β | Beta against Dow Jones | 0.53 | |
σ | Overall volatility | 4.43 | |
Ir | Information ratio | -0.06 |
Purple Innovation Volatility Alert
Purple Innovation exhibits very low volatility with skewness of 1.18 and kurtosis of 4.71. Purple Innovation is a potential penny stock. Although Purple Innovation may be in fact a good instrument to invest, many penny stocks are speculative in nature and are subject to artificial price hype. Please make sure you totally understand the upside potential and downside risk of investing in Purple Innovation. We encourage investors to look for signals such as email spams, message board hypes, claims of breakthroughs, volume upswings, sudden news releases, promotions that are not reported, or demotions released before SEC filings. Please also check biographies and work history of current and past company officers before investing in high volatility instruments, penny stocks, or equities with microcap classification. You can indeed make money on Purple instrument if you perfectly time your entry and exit. However, remember that penny stocks that have been the subject of artificial hype usually unable to maintain their increased share price for more than just a few days. The price of a promoted high volatility instrument will almost always revert back. The only way to increase shareholder value is through legitimate performance backed up by solid fundamentals.Purple Innovation Fundamentals Vs Peers
Comparing Purple Innovation's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Purple Innovation's direct or indirect competition across all of the common fundamentals between Purple Innovation and the related equities. This way, we can detect undervalued stocks with similar characteristics as Purple Innovation or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Purple Innovation's fundamental indicators could also be used in its relative valuation, which is a method of valuing Purple Innovation by comparing valuation metrics with those of similar companies.
| Better Than Average | Worse Than Average | Compare Purple Innovation to competition |
Note: Acquisition by Jeffery Kerby of 40755 shares of Purple Innovation subject to Rule 16b-3 [view details]
Purple Innovation Market Momentum
Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Purple . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.
About Purple Innovation Buy or Sell Advice
When is the right time to buy or sell Purple Innovation? Buying financial instruments such as Purple Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
Use Investing Ideas to Build Portfolios
In addition to having Purple Innovation in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.Did You Try This Idea?
Run Broad Debt ETFs Thematic Idea Now
Broad Debt ETFs
ETF themes focus on helping investors to gain exposure to a broad range of assets, diversify, and lower overall costs. The Broad Debt ETFs theme has 224 constituents at this time.
You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Macroaxis can help you discover thousands of investment opportunities in different asset classes. In addition, you can partner with us for reliable portfolio optimization as you plan to utilize Broad Debt ETFs Theme or any other thematic opportunities.
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Check out Purple Innovation Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Price Exposure Probability module to analyze equity upside and downside potential for a given time horizon across multiple markets.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth (0.60) | Earnings Share (0.52) | Revenue Per Share | Quarterly Revenue Growth 0.001 | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.