Bread Financial Holdings Stock Performance

BFH Stock  USD 72.37  0.10  0.14%   
On a scale of 0 to 100, Bread Financial holds a performance score of 10. The firm shows a Beta (market volatility) of 1.43, which signifies a somewhat significant risk relative to the market. As the market goes up, the company is expected to outperform it. However, if the market returns are negative, Bread Financial will likely underperform. Please check Bread Financial's treynor ratio, expected short fall, and the relationship between the jensen alpha and potential upside , to make a quick decision on whether Bread Financial's price patterns will revert.

Risk-Adjusted Performance

Fair

 
Weak
 
Strong
Compared to the overall equity markets, risk-adjusted returns on investments in Bread Financial Holdings are ranked lower than 10 (%) of all global equities and portfolios over the last 90 days. Despite fairly weak technical and fundamental indicators, Bread Financial demonstrated solid returns over the last few months and may actually be approaching a breakup point. ...more

Actual Historical Performance (%)

One Day Return
0.14
Five Day Return
(8.96)
Year To Date Return
(3.89)
Ten Year Return
(51.61)
All Time Return
547.9
Forward Dividend Yield
0.0127
Payout Ratio
0.0725
Last Split Factor
1253:1000
Forward Dividend Rate
0.92
Dividend Date
2026-03-16
 
Bread Financial dividend paid on 12th of December 2025
12/12/2025
1
Why Bread Financial Holdings is a Top Value Stock for the Long-Term
12/18/2025
 
Bread Financial dividend paid on 31st of December 2025
12/31/2025
2
Disposition of 2428 shares by Turtle Creek Asset Management Inc. of Bread Financial at 35.6138 subject to Rule 16b-3
01/05/2026
3
Bread Financial Holdings Inc. Stock Outperforms Competitors Despite Losses On The Day -
01/13/2026
4
Acquisition by John Gerspach of 499 shares of Bread Financial subject to Rule 16b-3
01/15/2026
5
What To Expect From Bread Financials Q4 Earnings
01/28/2026
6
Bread Financial Reports Fourth Quarter and Full Year 2025 Results
01/29/2026
7
Bread Financial Holdings Margin Improvement Tests Bearish Credit Risk Narratives
01/30/2026
8
Bread Financial to Participate in the Bank of America 2026 Financial Services Conference
02/03/2026
9
Bread Financial Upgraded at Evercore ISI
02/05/2026
10
ChatGPT Users in the US Are Beginning to See Ads
02/10/2026
11
Bread Financial Holdings, Inc. Receives Average Rating of Hold from Analysts - MarketBeat
02/12/2026
Begin Period Cash Flow3.7 B
Total Cashflows From Investing Activities-1.4 B

Bread Financial Relative Risk vs. Return Landscape

If you would invest  5,998  in Bread Financial Holdings on November 17, 2025 and sell it today you would earn a total of  1,239  from holding Bread Financial Holdings or generate 20.66% return on investment over 90 days. Bread Financial Holdings is generating 0.3362% of daily returns assuming volatility of 2.5633% on return distribution over 90 days investment horizon. In other words, 23% of stocks are less volatile than Bread, and above 94% of all equities are expected to generate higher returns over the next 90 days.
  Expected Return   
       Risk  
Considering the 90-day investment horizon Bread Financial is expected to generate 3.36 times more return on investment than the market. However, the company is 3.36 times more volatile than its market benchmark. It trades about 0.13 of its potential returns per unit of risk. The Dow Jones Industrial is currently generating roughly 0.13 per unit of risk.

Bread Financial Target Price Odds to finish over Current Price

The tendency of Bread Stock price to converge on an average value over time is a known aspect in finance that investors have used since the beginning of the stock market for forecasting. However, many studies suggest that some traded equity instruments are consistently mispriced before traders' demand and supply correct the spread. One possible conclusion to this anomaly is that these stocks have additional risk, for which investors demand compensation in the form of extra returns.
Current PriceHorizonTarget PriceOdds to move above the current price in 90 days
 72.37 90 days 72.37 
about 46.6
Based on a normal probability distribution, the odds of Bread Financial to move above the current price in 90 days from now is about 46.6 (This Bread Financial Holdings probability density function shows the probability of Bread Stock to fall within a particular range of prices over 90 days) .
Considering the 90-day investment horizon the stock has the beta coefficient of 1.43 suggesting as the benchmark fluctuates upward, the company is expected to outperform it on average. However, if the benchmark returns are projected to be negative, Bread Financial will likely underperform. Additionally Bread Financial Holdings has an alpha of 0.1292, implying that it can generate a 0.13 percent excess return over Dow Jones Industrial after adjusting for the inherited market risk (beta).
   Bread Financial Price Density   
       Price  

Predictive Modules for Bread Financial

There are currently many different techniques concerning forecasting the market as a whole, as well as predicting future values of individual securities such as Bread Financial Holdings. Regardless of method or technology, however, to accurately forecast the stock market is more a matter of luck rather than a particular technique. Nevertheless, trying to predict the stock market accurately is still an essential part of the overall investment decision process. Using different forecasting techniques and comparing the results might improve your chances of accuracy even though unexpected events may often change the market sentiment and impact your forecasting results.
Hype
Prediction
LowEstimatedHigh
69.8872.4475.00
Details
Intrinsic
Valuation
LowRealHigh
65.1377.3979.95
Details
16 Analysts
Consensus
LowTargetHigh
75.6583.1392.28
Details
Earnings
Estimates (0)
LowProjected EPSHigh
2.292.713.27
Details
Please note, it is not enough to conduct a financial or market analysis of a single entity such as Bread Financial. Your research has to be compared to or analyzed against Bread Financial's peers to derive any actionable benefits. When done correctly, Bread Financial's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy toward taking a position in Bread Financial Holdings.

Bread Financial Risk Indicators

For the most part, the last 10-20 years have been a very volatile time for the stock market. Bread Financial is not an exception. The market had few large corrections towards the Bread Financial's value, including both sudden drops in prices as well as massive rallies. These swings have made and broken many portfolios. An investor can limit the violent swings in their portfolio by implementing a hedging strategy designed to limit downside losses. If you hold Bread Financial Holdings, one way to have your portfolio be protected is to always look up for changing volatility and market elasticity of Bread Financial within the framework of very fundamental risk indicators.
α
Alpha over Dow Jones
0.13
β
Beta against Dow Jones1.43
σ
Overall volatility
5.39
Ir
Information ratio 0.06

Bread Financial Alerts and Suggestions

In today's market, stock alerts give investors the competitive edge they need to time the market and increase returns. Checking the ongoing alerts of Bread Financial for significant developments is a great way to find new opportunities for your next move. Suggestions and notifications for Bread Financial Holdings can help investors quickly react to important events or material changes in technical or fundamental conditions and significant headlines that can affect investment decisions.
Over 99.0% of the company shares are held by institutions such as insurance companies
On 31st of December 2025 Bread Financial paid $ 0.21 per share dividend to its current shareholders
Latest headline from news.google.com: Bread Financial Holdings, Inc. Receives Average Rating of Hold from Analysts - MarketBeat

Bread Financial Price Density Drivers

Market volatility will typically increase when nervous long traders begin to feel the short-sellers pressure to drive the market lower. The future price of Bread Stock often depends not only on the future outlook of the current and potential Bread Financial's investors but also on the ongoing dynamics between investors with different trading styles. Because the market risk indicators may have small false signals, it is better to identify suitable times to hedge a portfolio using different long/short signals. Bread Financial's indicators that are reflective of the short sentiment are summarized in the table below.
Common Stock Shares Outstanding46 M
Cash And Short Term Investments3.6 B

Bread Financial Fundamentals Growth

Bread Stock prices reflect investors' perceptions of the future prospects and financial health of Bread Financial, and Bread Financial fundamentals are critical determinants of its market performance. Overall, investors pay close attention to revenue and earnings growth, profit margins, and debt levels. These fundamentals can have a significant impact on Bread Stock performance.

About Bread Financial Performance

By evaluating Bread Financial's fundamental ratios, stakeholders can gain valuable insights into Bread Financial's financial health, operational efficiency, and overall profitability, helping them make informed investment and management decisions. For instance, if Bread Financial has a high ROA and ROE, it suggests that the company is efficiently using its assets and equity to generate substantial profits, making it an attractive investment. Conversely, if Bread Financial has a low ROA and ROE, it may indicate underlying issues in asset and equity management, signaling a need for operational improvements. Please also refer to our technical analysis and fundamental analysis pages.
Last ReportedProjected for Next Year
Days Of Inventory On Hand(151.78)(144.19)
Return On Tangible Assets 0.02  0.02 
Return On Capital Employed 0.07  0.10 
Return On Assets 0.02  0.02 
Return On Equity 0.16  0.15 

Things to note about Bread Financial Holdings performance evaluation

Checking the ongoing alerts about Bread Financial for important developments is a great way to find new opportunities for your next move. Stock alerts and notifications screener for Bread Financial Holdings help investors to be notified of important events, changes in technical or fundamental conditions, and significant headlines that can affect investment decisions.
Over 99.0% of the company shares are held by institutions such as insurance companies
On 31st of December 2025 Bread Financial paid $ 0.21 per share dividend to its current shareholders
Latest headline from news.google.com: Bread Financial Holdings, Inc. Receives Average Rating of Hold from Analysts - MarketBeat
Evaluating Bread Financial's performance can involve analyzing a variety of financial metrics and factors. Some of the key considerations to evaluate Bread Financial's stock performance include:
  • Analyzing Bread Financial's financial statements, including its income statement, balance sheet, and cash flow statement, helps in understanding its overall financial health and growth potential.
  • Getting a closer look at valuation ratios like price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio help in understanding whether Bread Financial's stock is overvalued or undervalued compared to its peers.
  • Examining Bread Financial's industry or sector and how it is performing can give you an idea of its growth potential and how it is positioned relative to its competitors.
  • Evaluating Bread Financial's management team can have a significant impact on its success or failure. Reviewing the track record and experience of Bread Financial's management team can help you assess the Company's leadership.
  • Pay attention to analyst opinions and ratings of Bread Financial's stock. These opinions can provide insight into Bread Financial's potential for growth and whether the stock is currently undervalued or overvalued.
It's essential to remember that evaluating Bread Financial's stock performance is not an exact science, and many factors can impact Bread Financial's stock market price. Therefore, it's also important to diversify your portfolio and not rely solely on one company or stock for your investments.

Complementary Tools for Bread Stock analysis

When running Bread Financial's price analysis, check to measure Bread Financial's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Bread Financial is operating at the current time. Most of Bread Financial's value examination focuses on studying past and present price action to predict the probability of Bread Financial's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Bread Financial's price. Additionally, you may evaluate how the addition of Bread Financial to your portfolios can decrease your overall portfolio volatility.
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