Purple Innovation Ownership

PRPL Stock  USD 1.24  0.05  4.20%   
Purple Innovation owns a total of 107.52 Million outstanding shares. The majority of Purple Innovation outstanding shares are owned by third-party entities. These institutional holders are usually referred to as non-private investors looking to secure positions in Purple Innovation to benefit from reduced commissions. Consequently, institutional investors are subject to a different set of regulations than regular investors in Purple Innovation. Please pay attention to any change in the institutional holdings of Purple Innovation as this could imply that something significant has changed or is about to change at the company. Please note that no matter how many assets the company maintains, if the real value of the company is less than the current market value, you may not be able to make money on it.
 
Shares in Circulation  
First Issued
2015-03-31
Previous Quarter
107.8 M
Current Value
107.5 M
Avarage Shares Outstanding
43.2 M
Quarterly Volatility
40.1 M
 
Yuan Drop
 
Covid
Please note, institutional investors have a lot of resources and new technology at their disposal. They can put in a lot of research and financial analysis when reviewing investment options. There are many different types of institutional investors, including banks, hedge funds, insurance companies, and pension plans. One of the main advantages they have over retail investors is the fees paid for trades. As they are buying in large quantities, they can manage their cost more effectively.
  
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.

Purple Stock Ownership Analysis

About 73.0% of the company shares are owned by institutional investors. The book value of Purple Innovation was at this time reported as 0.26. The company has Price/Earnings To Growth (PEG) ratio of 2.0. Purple Innovation recorded a loss per share of 1.02. The entity had not issued any dividends in recent years. Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. It employs 1800 people. To find out more about Purple Innovation contact Robert DeMartini at 801 756 2600 or learn more at https://purple.com.
Besides selling stocks to institutional investors, Purple Innovation also allocates a substantial amount of its earnings to a pull of share-based compensation to be paid out to its employees, managers, executives, and members of the board of directors. Share-Based compensation (also sometimes called Stock-Based Compensation) is a way of paying different Purple Innovation's stakeholders with equity in the business. It is typically used as a motivation factor for employees to contribute beyond their regular compensation (salary and bonus). It is also used as a tool to align Purple Innovation's strategic interests with those of the company's shareholders. Shares issued to employees are usually subject to a vesting period before they are earned and sold.

Purple Innovation Quarterly Liabilities And Stockholders Equity

309.27 Million

About 4.0% of Purple Innovation are currently held by insiders. Unlike Purple Innovation's institutional investors, corporate insiders most likely have a limit on the maximum percentage of share ownership. This is done to align insiders' influence against Purple Innovation's private investors even though both sides will benefit from rising prices or experience loss when the share price declines. The good rule to have in mind is that the maximum share ownership percentage of the corporate insiders should not surpass 25%. View all of Purple Innovation's insider trades

Purple Stock Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Purple Innovation is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Purple Innovation backward and forwards among themselves. Purple Innovation's institutional investor refers to the entity that pools money to purchase Purple Innovation's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Northern Trust Corp2024-09-30
478.9 K
Bb&t Corp.2024-09-30
475 K
Charles Schwab Investment Management Inc2024-09-30
458.6 K
Morgan Stanley - Brokerage Accounts2024-09-30
310.6 K
Bridgeway Capital Management, Llc2024-09-30
295 K
Amvescap Plc.2024-09-30
294.1 K
Nuveen Asset Management, Llc2024-09-30
228 K
Dimensional Fund Advisors, Inc.2024-09-30
177 K
Goldman Sachs Group Inc2024-09-30
158.1 K
Coliseum Capital Management Llc2024-09-30
46.9 M
No Street Gp Lp2024-09-30
6.5 M
Note, although Purple Innovation's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Purple Innovation Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Purple Innovation insiders, such as employees or executives, is commonly permitted as long as it does not rely on Purple Innovation's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Purple Innovation insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
George Ulrich over three weeks ago
Disposition of 1895 shares by George Ulrich of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over a month ago
Acquisition by Roddy Jack of 2177 shares of Purple Innovation subject to Rule 16b-3
 
Todd Vogensen over two months ago
Acquisition by Todd Vogensen of 72347 shares of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over three months ago
Disposition of 2177 shares by Roddy Jack of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over three months ago
Acquisition by Robert DeMartini of 138834 shares of Purple Innovation at 1.0311 subject to Rule 16b-3
 
Robert DeMartini over three months ago
Disposition of 56528 shares by Robert DeMartini of Purple Innovation subject to Rule 16b-3
 
Robert DeMartini over six months ago
Acquisition by Robert DeMartini of 138834 shares of Purple Innovation at 1.0311 subject to Rule 16b-3
 
Robert DeMartini over six months ago
Acquisition by Robert DeMartini of 10105 shares of Purple Innovation at 1.0118 subject to Rule 16b-3
 
Robert DeMartini over six months ago
Acquisition by Robert DeMartini of 51061 shares of Purple Innovation at 0.9847 subject to Rule 16b-3
 
Eric Haynor over six months ago
Acquisition by Eric Haynor of 63303 shares of Purple Innovation subject to Rule 16b-3
 
Roddy Jack over six months ago
Acquisition by Roddy Jack of 34498 shares of Purple Innovation subject to Rule 16b-3
 
Jeff Hutchings over six months ago
Disposition of 9827 shares by Jeff Hutchings of Purple Innovation subject to Rule 16b-3

Purple Innovation Outstanding Bonds

Purple Innovation issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Purple Innovation uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Purple bonds can be classified according to their maturity, which is the date when Purple Innovation has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

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When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Aroon Oscillator module to analyze current equity momentum using Aroon Oscillator and other momentum ratios.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(1.02)
Revenue Per Share
4.734
Quarterly Revenue Growth
(0.15)
Return On Assets
(0.12)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.