Purple Innovation Company Leadership

PRPL Stock  USD 0.88  0.03  3.53%   
Purple Innovation's insiders are aggressively buying. The analysis of insiders' sentiment of trading Purple Innovation stock suggests that most insiders are extremely bullish at this time. Purple Innovation employs about 1.7 K people. The company is managed by 18 executives with a total tenure of roughly 5 years, averaging almost 0.0 years of service per executive, having 94.44 employees per reported executive.
Casey McGarvey  Executive
Chief Legal Officer

Purple Innovation's Insider Buying Vs Selling

100

 
Selling
 
Buying

Latest Trades

2024-06-28Robert DemartiniAcquired 138834 @ 1.03View
2024-06-26Robert DemartiniAcquired 51061 @ 0.98View
2024-03-22George Turner UlrichAcquired 4000 @ 1.52View
Monitoring Purple Innovation's insider sentiment can offer insights into its future performance, as insiders often have access to more information about their company's operations, financial health, and upcoming initiatives than the general public. However, it's essential to note that insider trading is regulated by securities laws, and insiders are required to disclose their trades publicly to ensure transparency and prevent unfair advantages based on non-public information.
  
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.

Purple Innovation Management Team Effectiveness

The company has return on total asset (ROA) of (0.1219) % which means that it has lost $0.1219 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of (1.3409) %, meaning that it created substantial loss on money invested by shareholders. Purple Innovation's management efficiency ratios could be used to measure how well Purple Innovation manages its routine affairs as well as how well it operates its assets and liabilities. Return On Tangible Assets is expected to rise to -0.31 this year. Return On Capital Employed is expected to rise to -0.39 this year. At this time, Purple Innovation's Net Tangible Assets are quite stable compared to the past year. Intangible Assets is expected to rise to about 23.3 M this year, although the value of Total Current Assets will most likely fall to about 101.9 M.
Common Stock Shares Outstanding is expected to rise to about 109.1 M this year, although the value of Net Loss is projected to rise to (76.7 M).

Purple Innovation Workforce Comparison

Purple Innovation is regarded second in number of employees category among its peers. The total workforce of Consumer Discretionary industry is at this time estimated at about 5,973. Purple Innovation totals roughly 1,700 in number of employees claiming about 28% of stocks in Consumer Discretionary industry.

Purple Innovation Profit Margins

The company has Profit Margin (PM) of (0.21) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (0.13) %, which suggests for every $100 dollars of sales, it generated a net operating loss of $0.13.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.30.3366
Fairly Down
Very volatile

Purple Innovation Insider Trading

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Purple Innovation insiders, such as employees or executives, is commonly permitted as long as it does not rely on Purple Innovation's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases, Purple Innovation insiders must file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.

Purple Innovation Notable Stakeholders

A Purple Innovation stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as Purple Innovation often face trade-offs trying to please all of them. Purple Innovation's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting Purple Innovation's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
John IVChief OfficerProfile
Jeff HutchingsChief OfficerProfile
Todd CPAChief OfficerProfile
Verdi IIIChief OfficerProfile
Robert DeMartiniCEO DirectorProfile
Casey McGarveyChief Legal OfficerProfile
Keira KrauszChief OfficerProfile
Tanya SestakSenior OperationsProfile
George UlrichVice ReportingProfile
Scott AskewDeputy CounselProfile
Jeffrey HutchingsChief OfficerProfile
Tricia ThompkinsChief SecretaryProfile
Eric HaynorChief OfficerProfile
Misty BondDirector CommunicationsProfile
Bennett NussbaumInterim TreasurerProfile
Jeffery KerbyChief OfficerProfile
Todd VogensenChief OfficerProfile
Jodi DeputyHead PeopleProfile

About Purple Innovation Management Performance

The success or failure of an entity such as Purple Innovation often depends on how effective the management is. Purple Innovation management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of Purple management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the Purple management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
Last ReportedProjected for Next Year
Return On Tangible Assets(0.33)(0.31)
Return On Capital Employed(0.41)(0.39)
Return On Assets(0.31)(0.29)
Return On Equity(1.05)(0.99)

Purple Innovation Workforce Analysis

Traditionally, organizations such as Purple Innovation use manpower efficiency calculations for various incentive schemes, employee appraisal, or as an initiative to improve the processes. However, it can also be used by investors to make long-term investment decisions. The trends in the profit per employee or revenue per employee are measured by net income or revenue divided by the current number of full-time employees over a given time interval. Because workforce needs differ across sectors, these ratios could be used to compare Purple Innovation within its industry.

Purple Innovation Manpower Efficiency

Return on Purple Innovation Manpower

Revenue Per Employee300.3K
Revenue Per Executive28.4M
Net Loss Per Employee71K
Net Loss Per Executive6.7M
Working Capital Per Employee18.1K
Working Capital Per Executive1.7M
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports:
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in american community survey.
For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.
You can also try the Portfolio Comparator module to compare the composition, asset allocations and performance of any two portfolios in your account.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.60)
Earnings Share
(1.02)
Revenue Per Share
4.734
Quarterly Revenue Growth
(0.15)
Return On Assets
(0.12)
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.