null Option on Purple Innovation
| PRPL Stock | USD 0.67 0 0.57% |
Purple Innovation's latest option contracts expiring on April 17th 2026 are carrying combined implied volatility of 1.32 with a put-to-call open interest ratio of 0.08 over 6 outstanding agreements suggesting investors are buying way more calls than puts on contracts expiring on April 17th 2026. The total put volume is at 10.0.
Open Interest Against April 17th 2026 Option Contracts
2026-04-17
The chart above shows Purple Innovation's distribution of open interest by maturity on contracts that have not yet been settled. The area between the two highest points is the projection of the price at expiration. Purple Innovation's open interest chart also provides vital information regarding the liquidity of an option. If there is no open interest for Purple Innovation's option, there is no secondary market available for investors to trade.
In The Money vs. Out of Money Option Contracts on Purple Innovation
Analyzing Purple Innovation's in-the-money options over time can help investors to take a profitable long position in Purple Innovation regardless of its overall volatility. This is especially true when Purple Innovation's options are deep in the money. These options can be identified using deltas that are over 0.75. Deep in-the-money Purple Innovation's options could be used as guardians of the underlying stock as they move almost dollar for dollar with Purple Innovation's stock while costing only a fraction of its price.
Purple Current Options Market Mood
Purple Innovation's open interest and total value indicators provide investors with the necessary information to digest the overall options buildup for its expiring contracts. In addition, it helps Purple Stock's traders understand whether a recent fall or rise in the market is unreasonable and if the time has come to take contrarian positions. These ratios are calculated based on options trading volumes and current open interest.
Put-to-Call Open Interest
Put-to-Call Volume
Unfortunately, most Purple Innovation's options investors are not very successful. Purple Innovation's option open interest and volume spread between outstanding puts and calls are regarded by many investors as reliable indicators of the overall future market direction.
Rule 16 of the current Purple contract
Base on the Rule 16, the options market is currently suggesting that Purple Innovation will have an average daily up or down price movement of about 0.0825% per day over the life of the 2026-04-17 option contract. With Purple Innovation trading at USD 0.6738, that is roughly USD 5.56E-4. If you think that the market is fully incorporating Purple Innovation's daily price movement you should consider buying Purple Innovation options at the current volatility level of 1.32%. But if you have an opposite viewpoint you should avoid it and even consider selling them.
Purchasing Purple Innovation options can give investors a meaningful hedge against losses and, therefore, could be used conservatively to decrease the volatility of your portfolio. However, many options could also amount to little more than gambling, significantly enhancing your overall portfolio risk. One simple example of these aggressive strategies is the sale of "uncovered" Purple calls. Remember, the seller must deliver Purple Innovation stock to the call owner when a call is exercised.
Purple Innovation Option Chain
When Purple Innovation's strike price is surpassing the current stock price, the option contract against Purple Innovation stock is said to be in the money. When it comes to buying options that are ITM or OTM, the choice depends on your outlook for the underlying security, financial situation, and what you are trying to achieve.
Purple Innovation's option chain is a display of a range of information that helps investors for ways to trade options on Purple. In general, an option chain provides a helpful tool for investors to see all available option contracts, both puts, and calls, for Purple. It also shows strike prices and maturity days for a Purple Innovation against a given expiration period. The table below combines all the option information in the form of a chain but before you use it, remember that it entails significant risk and it is not for everyone. | Open Int | Strike Price | Current Spread | Last Price | |||
Call | PRPL260417C00007500 | 10 | 7.5 | 0.0 - 0.1 | 0.08 | Out |
Call | PRPL260417C00005000 | 0 | 5.0 | 0.0 - 0.75 | 0.75 | |
Call | PRPL260417C00002500 | 571 | 2.5 | 0.0 - 0.1 | 0.05 | Out |
Put | PRPL260417P00007500 | 0 | 7.5 | 6.3 - 7.3 | 6.3 | In |
Put | PRPL260417P00005000 | 0 | 5.0 | 3.8 - 4.8 | 3.8 | In |
Put | PRPL260417P00002500 | 44 | 2.5 | 1.55 - 2.05 | 1.83 | In |
Purple Innovation Selling And Marketing Expenses Over Time
Selling And Marketing Expenses |
| Timeline |
Purple Total Stockholder Equity
Total Stockholder Equity |
|
Purple Innovation Corporate Management
| John IV | Chief Officer | Profile | |
| Jeff Hutchings | Chief Officer | Profile | |
| Tricia McDermottSpikes | Chief Secretary | Profile | |
| Todd CPA | Chief Officer | Profile | |
| Verdi III | Chief Officer | Profile | |
| Robert DeMartini | CEO Director | Profile | |
| Casey McGarvey | Chief Legal Officer | Profile |
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in board of governors. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Crypto Correlations module to use cryptocurrency correlation module to diversify your cryptocurrency portfolio across multiple coins.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. Anticipated expansion of Purple directly elevates investor willingness to pay premium valuations. The financial industry is built on trying to define current growth potential and future valuation accurately. Comprehensive Purple Innovation assessment requires weighing all these inputs, though not all factors influence outcomes equally.
Quarterly Earnings Growth (0.60) | Earnings Share (0.52) | Revenue Per Share | Quarterly Revenue Growth 0.001 | Return On Assets |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
It's important to distinguish between Purple Innovation's intrinsic value and market price, which are calculated using different methodologies. Investment decisions regarding Purple Innovation should consider multiple factors including financial performance, growth metrics, competitive position, and professional analysis. Meanwhile, Purple Innovation's quoted price indicates the marketplace figure where supply meets demand through bilateral consent.